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Li Dongsheng is Chairman, CEO and founder of TCL Corporation. As one of the most recognized business leaders in China, Mr. Li has led TCL to stand out as a formidable player in the global consumer electronics sector and a pioneering Chinese company going global.

In 1982, Mr. Li began his career as an engineer in TTK Home Electronic Appliances Co. Ltd, the predecessor of TCL. In 1985, he was appointed General Manager of the newly established joint venture, Telephone Communication Limited, thus created the TCL brand. After being transferred to Huizhou Industrial Development Company, Mr. Li was appointed as the Deputy General Manager of Huizhou Municipal Electronic Communication Corp in 1990. In 1993, Mr. Li became the General Manager of TCL Electronics Group. Since then, TCL launched its color TV business and quickly became an industry leader. Mr. Li took the position of Chairman and President of the company in 1996.