With the theme “Color Your World”, thousands of visitors are attracted and amazed by TCL showcase.

The partnership between TCL and Marvel for Marvel’s Iron Man 3 will include brand integration and a tie-in promotion and is announced at the event with Li Dong Sheng, Chairman and CEO of TCL Corporation and Bob Sabouni, the Executive Vice President of Worldwide Marketing Partnerships at Marvel Entertainment in attendance. TCL’s role as the official global partner in Iron Man 3’s marketing and channel promotion has become public, marking another milestone for TCL in entertainment marketing. With its 110-inch ultra-panel TV selected as “Tony Stark’s smart TV choice” in Iron Man 3, TCL has once again seamlessly integrated its video and communication technology into the entertainment business.

TCL in-partnership with Marvel Entertainment for Iron Man 3

The exclusive appearance of TCL’s flagship product in the movie also represents the high international recognition TCL has achieved for its TV manufacturing and technological innovation, especially in 3D smart cloud TV area. To date, TCL has achieved 15.2 million TV sets in annual sales volume, following closely behind Samsung and LG to set a new benchmark for the fast-rising China enterprises and signify TCL officially steps into the first camp of global color TV industry.

Another momentous event at the CES is the joint release of the latest TCL MoVo with Google TV 3.0. The development of the new product represents the powerful partnership between leading brands of different industries. Li Dongsheng and Weili Dai, Co-Founder of Marvell Semiconductor, attend to witness this exciting moment. With the introduction of this new product, TCL has once again kick-started a new trend in smart technology customization.

TCL Movo with Google TV 3.0 joint launch, Mr. Li Dongsheng and Ms. Weili Dai present

TCL MoVo with Google TV 3.0 combines TCL’s TV manufacturing expertise and newly introduced Personal Box Office (PBO) technology, Marvell Semiconductor’s  cutting-edge SoC design technology as well as Google’s advanced search engine, to offer a highly intelligent system that is designed to recognize individual preferences and automatically recommend the best match content for the right user at right time.

“This newest innovation is based on our listening and understanding of consumer needs. TCL was inspired to develop a “truly smart” TV to specifically meet customer demands and bring the ultimate free and premium experiences,” said Li Dongsheng.

Beside the two major releases, the products that TCL brings to the CES this year are dazzling. With the theme “Color Your World”, TCL showcases a colorful and cozy home living experience. The highlights are the latest Smart 3D TVs with various vibrant colors on top of the usual monotonous black and silver, with the stylish appearances literally lighting up every home. With regards to functions, the rich variety of programs such as point-read education, body-building game, convenient social media applications, as well as intelligent interaction through gesture and voice will provide an all-rounded interactive experience to offer a better colorful world. Other new products including the 110-inch ultra-panel TV and iCE SCREEN Touch are also on display.

“TCL’s recent series of product launches, marketing efforts and cross-industry partnerships have proven highly effective in strengthening the brand’s influence on the international platform,” says Li Dongsheng. “Moving forward, we will continue to focus on our globalization strategy and spare no efforts in providing worldwide consumers with the latest best quality electronic products with richest experiences, so as to establish TCL as one of the most innovative and respected global leading enterprise.”
 

TCL亚运快乐星献唱

晚会现场，节奏明快的亚运歌曲让在场观众不由自主跟唱；具有浓郁地方特色的东北二人转联唱和朝鲜民族舞蹈引来观众阵阵掌声，快乐亚运在晚会热烈喜悦的氛围中走进北国春城。广州市委常委宣传部部长王晓玲、广州亚组委副秘书长古石阳、长春市相关领导和广州亚运会合作伙伴TCL集团驻长春员工一同出席晚会，与在场观众一同分享了广州亚运的快乐和激情。亚运冠军徐丹、香港艺人陈慧娴等明星也现身“亚运中国行”活动现场，为2010年广州亚运献上祝福。

陈慧娴演唱

曾多次代表中国征战的射击运动员徐丹是土生土长的长春人，谈及2002年釜山亚运会，他仍然记忆犹新。徐丹说：“我对2002年釜山亚运会印象极为深刻，那届亚运会给我的射击生涯带来了全新的改变，相信会有更多的优秀运动员在广州亚运会上脱颖而出”。作为体坛老将，徐丹对体育有着更深的理解，他对亚运合作伙伴TCL以快乐分享来解读、推广亚运的方式给以极大地认同，希望家乡人民都能够感受到快乐亚运。”

而刚刚荣膺“亚运歌手”称号的香港著名艺人陈慧娴，一身活力打扮登台亮相，激情演绎一首亚运歌曲《亚细亚》，将晚会气氛推向高潮。陈慧娴表示很荣幸参与TCL“亚运中国行”晚会，看到长春市民对广州亚运的热情支持，自己也深受感动。兼具番禺籍贯与亚运歌手双重身份的陈慧娴，还主动邀请大家亲临广州支持亚运，亲身体验亚运的激情和快乐。

相比广州，北国春城与亚运结缘更早，长春曾在2007年成功地举办了第六届亚洲冬季运动会。时隔三年，广州亚运的热潮再次袭来，不得不说这座城市与亚运缘分匪浅。TCL集团品牌管理中心总经理梁启春通过电话向记者介绍：“TCL集团与长春人民一样都对亚运事业充满热情。无论是体育竞技中的友谊与团结，还是关爱与尊重，都表达着快乐亚运的精神内涵。TCL希望能够通过快乐体验的方式与长春人民一起迎接广州亚运，诠释亚运精神”。他透露，借助最新的多媒体科技，TCL目前正与亚组委协作筹备3D亚运的拍摄，以求届时给亚运观众带来如临现场的亚运观看体验。

亚运老兵徐丹手持亚运火炬“潮流”登台

伴随着广州亚运会脚步的临近，TCL集团的亚运推广活动也日渐密集。作为广州2010年亚运会的合作伙伴，TCL希望继续以快乐体验的方式，传扬广州亚运的激情、个性和乐趣，同时也能使人们充分领略到TCL所倡导的时尚、健康的生活方式和积极进取、自我实现的生活态度。

截至目前， TCL“亚运中国行”文艺晚会、 “快乐亚运新视界”全国巡演等亚运推广活动已成功在全国多个城市举办。借助TCL的创新多媒体科技，长春市民全方位地感受到了广州亚运的激情与乐趣。同时，TCL还将在全国征选 “TCL亚运火炬手”，为更多人提供参与亚运火炬传递的机会。

据悉，下一站TCL“亚运中国行”文艺演出将于6月10日在冰城哈尔滨隆重上演。

Don't recognize the name? You may soon. Or, at least that's what the Chinese electronics company hopes. 

The Creative Life (TCL) which recently bought the rights to Grauman's Chinese Theater for $5 million – (yes, it will be renamed the TCL Chinese Theater) – has announced a product placement deal to appear in the upcoming "Iron Man 3."

Everything from Tony Stark's motion panel device to his smart TV and mobile handsets will be from the Chinese company.

Chairmain and co-founder Tomson Li told Bloomberg News at CES in Las Vegas last week their plan is to compete with big dogs, Apple and Samsung.

“I believe our new generation of products are as good as those from Samsung and Apple,” said Li. “This Iron Man cooperation is very useful for us to promote the TCL brand in the global market, including the U.S. and China.”

This isn't the first brand placement for the company though. According to TCL, they've also done previous promotions with "Transformers: Dark of the Moon," "The Avengers," "The Dark Knight Rises," and "Cloud Atlas."

"Iron Man 3" hits theaters May 3.

Chinese electronics maker TCL has hired another high-profile Hollywood name to help boost its international brand: Iron Man.

As part of a drive to raise its profile to compete with industry leaders Apple and Samsung, the Huizhou-based electronics company has announced that its televisions, cloud technology and mobile phones will be conspicuously employed by Tony Stark, Robert Downey Jr.’s billionaire superhero, in Disney-Marvel’s upcoming Iron Man 3, which is set for release on May 3 in North America, China and other select territories.

VIDEO: 'Iron Man 3' Teaser Shows Glimpse of Ben Kingsley as Villain the Mandarin

The Iron Man product-placement deal comes fast on the heels of TCL’s eyebrow-raising acquisition of the naming rights to the historic Grauman’s Chinese Theatre in Hollywood last week. The Chinese company paid $5 million for the right to rechristen the city landmark the TCL Chinese Theatre.

"TCL has attached great importance to the collaboration with Hollywood," CEO Zhao Zhongyao said in a statement. "Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a wide range of different brand promotion activities associated with the Iron Man 3 theme."

PHOTO: 'Iron Man 3' Photo Leak Shows Chinese Star Wang Xueqi on Set in Beijing

But whether TCL is the only electronics company to score a product placement in the latest installment of the Iron Man franchise remains to be seen. In sneak-peak footage shown at Hong Kong’s CineAsia industry event in May, Tony Stark could be clearly observed wielding a Samsung camera in one sequence. Samsung and Disney-Marvel’s Chinese co-production partner DMG could not be reached for comment.

“I believe our new generation of products are as good as those from Samsung and Apple,” TCL chairman and co-founder Tomson Li, said in an interview with Bloomberg News at the International Consumer Electronics Show in Las Vegas. “This Iron Man cooperation is very useful for us to promote the TCL brand in the global market, including the U.S. and China.”

The one-time site of the Academy awards will now be called the TCL Chinese Theatre following a 10-year deal with Chinese TV maker TCL Corp, its owners said on Friday.

Opened in 1927, the building had been named for Sid Grauman, a Hollywood showman who helped finance the theater's construction. The theater hosted red-carpet premieres for "The Wizard of Oz" and other classic films and now is the site of about 40 movie premieres annually.

The landmark draws about 4 million viewers each year. It is fronted by an ornate Chinese pagoda and the hand and footprints of famous film stars captured in cement.

The deal with TCL will fund upgrades and preservation of the historic site, theater owners Elie Samaha and Donald Kushner said in a statement.

(Reporting By Lisa Richwine)

CSOT World’s Highest Standard 55-inch 4X Full HD LCD Screen      Makes Stunning Debut at the FPD International 2012

A key highlight at the FPD International 2012 - the 55-inch 4X full HD LCD screen,is another major innovative breakthrough for CSOT since itsdevelopment of the “China Star”. The product integrates multiple advanced technic including its self-innovating HVA technology, 4K2K Ultra High Resolution, 5.0mm narrow bezel, green energy-saving LED-backlight design and a high transmission rate. The 4K2K Ultra High Resolutiontechnology presents a powerful expression of vivid three-dimensional picture quality. At half the size of similar products, the 5.0mm narrow bezel exemplifies the highest level of technology within the industry.Through therelease of its 55-inch 4X full HD LCD screen, CSOT has reinforced its leading position in China’s panel display industry as well as demonstrated its potential as a highly innovative world-class enterprise.

At the FPD International 2012, CSOT also showcased its comprehensive product line including its28-inch, 32-inch and 37-inch HVA products, 46-inch SG 3D, 48-inch SG/FPR 3D products and the world’s largest 110-inch 4X full high definition 3D LCD screen - the “China Star”.

Just half a month ago, CSOT’s 8.5G LCD panel production line had reached full capacity ahead of schedule at 108,000 sheets per month, setting a new milestone for China’s LCD panel industry. According to the latest DisplaySearch report, CSOT’s product shipment volume in September 2012 has surpassed that of SHARP Corporation to become the fifth highest in the world, achieving a 9.5% global market share. This is on top of CSOT becoming the second largest LCD panel supplier in the Chinamarket. 

Mr.Chen Liyi, Acting CEO of CSOT said, “Realizing the full capacity of the 8.5G LCD panel production line as well as developing the industry-leading 55-inch 4X full HD LCD screen and the “China Star” all demonstrate CSOT’s capability inresearch and independent innovation.We have performed well in patent technology, having submitted a cumulative total of 1,684 applicationswith 273 authorizedto date. Wewill further increase ourR&D investments tostrengthenour leading technology capability and solidify CSOT’s competitive edge on the international platform.”

The success of CSOT has enabled TCL Corporation to become the first company in China to produce LCD TV sets all by itself,promoting closer upstream-downstream cooperation and enhancing related industries.TheseachievementsalsostrengthenChina’s position as the third country to have successfully developed high-end display technology, just behind Japan and South Korea.With the production of LCD panels now focused in China, TCL will play a more important role in the global market, continuing to drive the entire domestic panel industryto break thepast international bottleneckand boost the overall competitiveness of China's color TV industry in the future.

The 8.5G LCD Panel Project of CSOT Reaches Full Capacity Earlier than Scheduled with 108,000 Sheets per Month

The success of China Star Optoelectronics Technology is a realization of TCL’s strategic goal to completely build its entire LCD display industry chain. Reaching full capacity is also a demonstration of Shenzhen’s production speed and quality to the world. Wang Yang,member of the Political Bureau of the CPC Central Committee, Secretary of CPC Guangdong Committee sent a congratulatory messageto highly praise the achievements of China Star Optoelectronics Technology.As he has pointed out, the 8.5G LCD panel production line’s full capacity proved CSOT’s demonstrating role in the industrial upgrading and transforming of Guangdong Province. He hopes the company to make greater contribution in future by sticking to the independent innovation and enhancing the core competitiveness, productivity and influence.

Li Dongsheng, Chairman of TCL Corporation, said, “China Star Optoelectronics Technology is a very important pillar for TCL Corporation. With its independent innovation and continuous investment on research & development, China Star Optoelectronics Technology has made great progress during the past 27 months. The operation and yield rates have also increased steadily since the project’s mass production last October.” He also believes that China Star Optoelectronics Technology's 8.5G LCD panel project will promote closer upstream-downstream cooperation in the LCD-panel industry chain, accelerate the building of the modern industrial system, as well as increase the global competitiveness of China Star Optoelectronics Technology. 

Since the launch of the LCD Panel Industry Development Plan (2010-2012), China Star Optoelectronics Technology’s 8.5G LCD panel production linehas been the first High-Generation TFT-LCD Panel Project in China,which was built completely on its own through independent innovation.OnNovember 16, 2009, China Star Optoelectronics Technology was officially signed and jointly launched by TCL Corporation and Century Science & Technology Investment. The construction of the structural roof-sealing and its main factories was completed ahead of scheduleon December 28, 2010.The first-phase production of the 8.5G LCD panel was put into operation on August 8, 2011, filling the gapfor high-generation LCD panels in Southern China.In October 2011, China Star Optoelectronics Technology realized its mass production, withcomprehensive yield reaching as high as 82.73% in January this year.

According to Chen Liyi, the Acting CEO of China Star Optoelectronics Technology, during the past 13 months sinceCSOT went into operation,the self-innovating HVA technology was applied. With its fast response, high contrast ratio and high transmittance advantages,the products were achieved in an industry-leading position. On March 9, 2012, China Star Optoelectronics Technology successfully launched the world’s largest 110-inch 4X full high definition (HD) 3D liquid crystal display (LCD) screen “China Star”, once again proving TCL’s capability in research and independent innovation. This revolutionary technology has enabled China to become the third country to have successfully developed high-end display technology, behind Japan and South Korea.

In August 2012, China Star Optoelectronics Technology announced a sales volume of 1.23 million units for its panels and modules, setting a record of ten months - the shortest time taken to produce millions of sheets in the panel industry.

China Star Optoelectronics Technologyis set to become the leader of China’s panel industry, driving the whole domestic panel industry to break through international bottlenecks. It is now the leading 8.5G LCD panel production line in China that has the largest productivity for 32-inch LCD panels along the Straits. This effectively changed the status of China’s long-term dependence on importing large LCD TV panels, as well as enhanced local enterprises status within the global flat-panel industry. From a global perspective, the production of LCD panels is now focusedin China. Industry analysts have also noted that “with the full capacity of the 8.5G production line, costs can be reduced to enable China’s panel industry to win over more global market share from Japanese, Korean and Taiwanese counterparts”.

Chinese Brand Value Research set 2007, the year before the Financial Crisis, as a benchmark and analyzed the development of Chinese brands under the global economic downturn. During the worst global recession, the top 100 brands recorded cumulative revenue growth of 80.08% and cumulative growth in profit of 134.34% in four years, exceeding the growth of the brands' revenues. In 2011, the brands’ operating revenue and operating profit increased by 23.51% and 27.83% respectively when compared with the previous year. The average profit margin of the 100 brands reached 9.51%, an increase of 2.2% percentage points compared with 7.31% in 2007. As the contract-manufacturing factories that work for oversea brands consecutively sank into the nightmare of bankruptcy, the Chinese top 100 brands on the contrary enjoyed a quite promising outlook.

An analyst of the Most Valuable Chinese Brands Evaluation pointed out that a number of Chinese brands made significant gains in brand value with the development of the internet and e-commerce while the global industry structure is being reorganized. As the "post-80s" and "post-90s" generation become mainstream consumers, the competition between the different brands in the market will become increasingly fierce and thorough. Well-known consumer electronics enterprises such as TCL and Haier are committed to innovation, speeding up transition and implementing industry upgrades, and are thereby constantly strengthening the competitiveness of their brands. It represents the achievement in Chinese brand building and development.

Mr. Li Dongsheng, Chairman and CEO of TCL Corporation, said that the brand value of TCL has been rising persistently in recent years, which was mainly attributable to the implementation of the all-round development strategy involving the company’s industrial, technical and global operational capabilities. Determined to pursue globalization, TCL Corporation has been deploying and integrating global resources. It has also put effort into boosting the position of its core business within the industry, and as well as building on its leading advantages in China and around the world and meanwhile diversifying its businesses on basis of its business advantages and derivative resources. TCL Corporation is dedicated to enhancing its industrial capabilities, building up a technical innovation profile, and taking the lead in vertical integration to form a full process operational chain. The results of these efforts are very prominent. The Corporation has been integrating the 4C (Customer, Cost, Convenience and Communication) principle and building on its advantages in providing content and services. It is moving, in restless efforts, towards becoming a provider of a full set of smart service solutions, and to create value for the brand in the process. 

QC Liang, Assistant President and General Manager, Branding of TCL Corporation stressed that by adhering to its “Three Capability” strategy and “The Creative Life” brand concept, TCL Corporation continues to enhance its product and service and constantly introduces industry-leading innovative product and technology from 3D smart cloud TV, smart cloud mobile phone, home appliance to high generation LCD panel, which will drive the upgrading of consumer market and increase TCL’s market share and profitability. At the same time, TCL Corporation continues to invest in quality, product, marketing and service to facilitate a stable and healthy business development by leveraging the brand power. 

Being the top brand in China's TV industry for the consecutive seventh year by the Most Valuable Chinese Brands Evaluation forms a solid foundation for TCL's aim to become one of the world's most influential brands. For the first quarter of 2012, TCL’s global LCD TV market share increased to 5.6% from 4.9% last year, bringing its global ranking up to fifth. As at 16 September 2012, TCL Multimedia has shipped over 10 million LCD TVs in 2012 this year to date. With its constant technological innovation and core competitiveness establishment, TCL has achieved rapid growth in the global market, especially in emerging markets. TCL's brand incorporates the elements of "Innovation, Dedication and Courage to break through" and impacts more and more customers in different countries and regions around the world.

The iCE SCREEN offers consumers an unparalleled 3C (Communications, Computer and Consumer) electronics experience with four core applications – a large portable screen, a high-speed video player, a stylish music and photo album, and high-definition video communications. Tailor-made to the latest customer needs, the iCE SCREEN is enabled with Internet connectivity to offer users many other intelligent cloud applications. Besides amazing the IFA crowd with its portable power source and slim design that allows free and easy movement and storage, the 26-inch iCE-SCREEN also made an impression with its high-quality screen and ample cloud resources. Larger in size than a handset or tablet yet conveniently portable compared to traditional TV sets, the newly-developed iCE SCREEN marks a revolutionary breakthrough for TCL in its line of intelligent cloud products and demonstrates the Corporation’s further success in its full cloud strategy.

Also celebrated at IFA 2012 was TCL’s showcase of its full and comprehensive product line-up including its dual-screen TV, touch-screen TV and smart 3D TVs, mobile phones, air-conditioners and small home appliances. Into its third year of participation,TCL has seen roaring success at the IFA each year by offering the audience a refreshing display ambience, particularly with its signature dazzling, polished visual effects and captivating interactive atmosphere. TCL’s participationat IFA 2012 this year was an exceptional treat for many European consumers who were quickly drawn to the TCL booth for its iCE SCREEN display, stunning line-upas well as unique and highly-engaging brand experience. TCL’s showcase also generated the interest of manyindustry media and trade dealers keen on finding out more about the iCE SCREEN and TCL’s full range of innovative products. 

“Weare extremely proud to have brought to the world-renown IFA 2012 our latest breakthrough product, the iCE SCREEN. This not only reflects TCL’s global competitive edge in innovation but also represents thefast-rising recognition the brand is gaining for itself in the European market,” QC Liang, Assistant President and General Manager — Branding of TCL Corporation, who attended IFA 2012, commented on TCL’s dazzling presence and significance at the trade show."As TCL drives forward with our globalization strategy, we will continue to increase our investments and strengthen our resources in Europe, so as to further reinforce TCL’s strategic position and deepen our brand influence in the market.”The iCE SCREEN will soon be launched and sold in Europeanmarket.

Having steadily expanded its global presence over the past years, TCL has long regarded Europe as one of its most important strategic marketsworldwide. Since TCL started actively strengthening footprint Europe, the company has witnessed remarkable sales growth in the region. 

Adopting a strategy of focusing on core markets and key clientele in the massive market, TCL has successfully promoted TCL-branded TVs and has even introduced its LED-backlit LCD TVs to meet industry trends, thus substantially increasingits market share in countries such as France, Spain andPoland. In April this year, TCLalso partnered with Swedish brand IKEA, the global home furnishing company, to develop a new living room concept of complete TV-solutions that integrates TVs, sound systems and furniture. Meanwhile, TCL Communications has also scored in Europe, postingnoteworthysales performance and garnering wide attention within the market. 

Mr. Li Dongsheng (Left), Chairman& CEO of TCL, and Mr. Ma Huateng (Right), CEO of Tencent, join hands to light up iCE SCREEN

iCE SCREEN is the first large screen mobile intelligent cloud product in the world. With four core applications – a “large portable screen”, a “high-speed video player”, a “stylish music and photo album” and “high-definition video communications”, the product offers consumers the ultimate 3C (Communication, Computer and Consumer electronics) experience. Installed in iCE SCREEN is an independent operating system which enables internet connectivity, thus offering users audio visual, music, photo album, game, communications and many other major intelligentcloud applications. It is also equipped with a portable power source and features a slim design, allowing free and easy movement and storage. The iCE SCREEN has the characteristics of a high quality screen, ample cloud resources and portability, and represents a brand new type of intelligent cloud product.

iCE SCREEN is a specialty intelligent cloud product which was developed to cater to the customers’ latest needs. Its screen is bigger than that of handsets and tablets, offering stunning visual effects on a large screen, while providing portability that is not found in traditional TV sets. Meanwhile, it provides the same functions, including communications, social networking and Internet surfing, as found on handsets and computers. It has fashionable design and offers fast, convenient and comfortable use.

“Before the iCE SCREEN, no product in the global market could meet such a particular consumer demands. TCL was inspired to develop the iCE SCREEN to specifically meet these demands, bringing consumers and their families a stylish and enjoyable digital lifestyle,” said Li Dongsheng, Chairman and CEO ofTCL Corporation. “iCE SCREEN is also an important milestone for TCL to achieve its full cloud strategies. As a best demonstrationTCL’s innovation capability, the iCE SCREENis expected to open up a huge and distinct consumer market.”

Early this year,as the first Chinese company taking a lead in “cloud life”, TCL Corporation announced its full cloud strategies as the cloud era in China’s consumer electronics industry approaches. Launching the iCE SCREEN represents another strategic deployment and innovative breakthrough in intelligentcloud products following the successful introduction of TCL-cloud TV series and mobile phone products.

TCL has worked numerous times in pushing innovation in the area of intelligent cloud products. This time, the iCE SCREEN is another good example of TCL’s innovative spirit – “The Creative Life”, which proved TCL’s ability to put new ideas into action and has shown the globe that they are more than capable of having a competitive edge now and in the future.According to the industry experts, TCL’s innovative spirit and strategic vision will definitely inspire more Chinese companies to transition from “made-in-China” to “create-in-China” in the near future.

Despite featured as a high-quality with massive cloud resources offerings, the iCE SCREEN comes with a very competitive price tag. At the launch event on August 22nd, media and consumers showed great interests in the iCE SCREEN. First 100 sets of iCE SCREEN were sold out online in seconds, when the first batch of pre-sales of iCE SCREEN startedat the official TCL online store at 00:00 a.m.

TCL Corporation showcases its full line-up of products at the China Sourcing Fair in Brazil

Meanwhile, On August 15, at the Huizhou Products and Investment Environment Promotion Seminar, TCL signs the strategic contract for the next two years with one of the largest Brazilian electronics enterprise, and the contract value reaches USD500 million. Under the cooperation, TCL will receive ordersof USD 500 million for its multimedia business and USD 60 million for its mobile phone businesswithin the next two years. It proved the significant achievements for TCL’s international developing strategy since the year 2005.

        “This is one of the most important cooperation we have established with our Brazilian partners so far,” stressed Li Dongsheng, Chairman and CEO of TCL Corporation. “The huge potential of Brazil’s consumer market is of strategic importance for TCL’s global development in South America. We look forward to taking our long-term development plans in the Brazil market - such as the representative office we have set up in Brazil to better serve our valued working partners -as exemplary models for our future expansion into the South American market.”

      The CEO of the Brazilian partnersaid, “We have built and maintained a solid partnership with TCL Corporationsince 2005. TCL helps us build up the factory in Manaus and offers us strong technical supports. Today, TCL has become one of the fastest-growing Chinese enterprises in Brazil. We are confident that our strengthened cooperation will greatly boost TCL’s business growth in the Brazil and South American markets to bring a win-win outcome for all parties.”

      TCL Corporation is not a new name to Brazilian consumers. Since its entry into Brazil in 2005, the company sells USD 200 million worth of colour TVs, mobile phones and air conditioners in Brazil every year, and has even worked with a local partner to set up a factory in the country. TCL’s mobile business is also highly successful in this region, with Alcatel brand ranking top three in Brazil’s mobile phone market. In 2011, TCL has sold out 16.82 million Alcatelmobile phones in Latin America. This number is expected to exceed 30 million by 2013. 

      Upon its continuous penetrationof emerging markets, TCL has established an extensive network in South America. Currently the company runs offices in Brazil and Argentina, and has business operations in Chile and Venezuela.In the South American market, TCL forecasts a 50% year-on-year sales growth for its flat-panel TVs this year. Moving forward, TCL plans to implement a two-step strategy of establishing market collaborations and building its brand, and work towards increasing its market share and brand awareness in South America within the next three years.

      Thanks to its successful strategic development in the global market, TCL has posted record performance overseas. In the first half of 2012, under increased investments to market its brand in foreign markets, TCL delivered 31,390,000 units of LCD TVs outside of China at a year-on-year growth of 108.4%, an increase higher than the industry standard. In the first six months of the year, the company sold 1,820,000 units of LCD TVs in emerging foreign markets – an important point of growth for TCL – at a 103.9% growth over the same period last year. 

TCL Wins Asia’s Best Employer Brand Awards

Hosted by the Employer Branding Institute, World HRD Congress and Stars of the Industry Group, theAsia’s Best Employer Brand Awards 2012acknowledged 100 organizations across Asia that demonstrated excellence in building its brand and identity as an employer of choice visible through its Human Resource practices, polices and strategies. The final award-winning organizations were exemplary in learning and development initiatives, communicated distinctiveness in employee hiring, had excellent training and retention practices, as well as displayed continuous innovation. Already into its third year,the non-profit award had been accorded to organizations such as Coca Cola Far East Ltd., FujiXerox Singapore Ltd., Procter& Gamble Asia Pte. Ltd. and Microsoft Asia Pacificover the past years.

“TCL is extremely honored to be receiving the Asia’s Best Employer Brand Awards 2012, which reaffirms our best practices of personnel training and management, as well as reinforces our identity as an attractive employer of choice,” says Ms Xu Fang,Vice President, Human Resources Director of TCL Corporation. “At TCL, we believe that employer branding is critical to our business success, and that our globalization strategy can be achieved only with a truly international operations and management team. Moving forward, we will continueattracting, cultivating and retaining more innovative international talents,to promote TCL Corporation as one of the mostcompetitive enterprises in the global scene.”

As a global company, TCL employs more than 60,000 people and has more than 40 sales offices around the world and was facing on managingits pool of international talents who had come from varying backgrounds and cultures. TCL has the almost lowest employee turnover rate in the industry, and the rate is keep decreasing by following their HR strategy every year. Realizing that its top priority was to resolve issues of differences in communication and working styles among its employees, TCL began to adopt a unique strategic approach towardsnurturing its globalized management and operations team, by encouraging cohesiveness and instilling employees’ sense of belonging to the company. Recognizing that employees are an organization’s best brand ambassadors and most valuable resource, the company embarked on a sustainable strategy of talent management and developmentbased on a “people-centered” philosophy, best characterized byits “Eagle Talent Training Scheme” implemented since 2006. Every TCL employee will accept at least 1-2 training courses each year, and it will not only help themdevelop their personal capabilities, will also increase their level of recognition within the enterprise. 

As one of its most representative best Human Resources practicesfor cultivating outstanding and competent staff,TCL’s “Eagle Talent Training Scheme” covers four main kinds of training: top management training focuses on developing international operation capabilities, strategic thinking, industry and business group management skills as well as the ability to lead a team; training for middle management includes managing an enterprise, decision-making abilities, as well as leadership qualities; employees who are just promoted to management level receive training for basic management skills and team collaboration skills; lastly, the company’s “fresh blood” - staff who have mostly just graduated from the university - will go through professional training to help them better understand the corporate culture, develop career skills and cultivate the ability to adapt to the company and society. 

Thanks to its excellent corporate philosophy, TCL has achieved global sales of RMB 60.834 billion, with a sales volume of 10.86 million LCD TV sets and 43.61million handsets globally. The companyis now set to strive ahead witha more ambitious target of maintainingits accolade as“Asia’s Best Employer”.  

“Ranking top five in the global market proves that TCL has set the benchmark for Chinese enterprises that seek both domestic and international brand recognition,” says Li Dongsheng, Chairman and CEO of TCL Corporation. “Our efforts in globalization have highly paid off, as can be seen from our relentless move up the global ladder. Based on our philosophy of independent innovation, we will keep on sharpening our competitive edge and work towards establishing TCL as a respected leading global enterprise.” 

TCL Corporation aims to enhance its industrial, technical and globalized operation capacities to distinctly boost its overall corporate competitiveness. The company’s adoption of vertical integration in its business has led to reduction in production, transport and packaging costs as well as to guarantee the most competitively-priced products of the highest quality. The success of China Star Optoelectronics Technology (CSOT) realized TCL’s strategic goal to completely build the entire LCD display industry chain thus making TCL the first company in China that can produce LCD TV sets all by itself. “China Star”, the newly-launched world’s largest 110-inch 4X full high definition 3D LCD screen, has proved TCL’s innovative spirit,research and development capabilities. 

TCL Corporation has actively geared its business strategies towards globalization to realize profitability in both American and European markets, as well as witness rapid growth in emerging markets. At the end of 2011, TCL became the first Chinese company to sell more than 10 million TV sets. In 2011, the company achieved RMB 60.834 billion in operating revenues, up 17.28% year-over-year, out of which sales revenues totaled RMB 59.448 billion, marking a year-over-year increase of 18.30%. Net profit totaled RMB 1.671 billion, up 253.73% over the previous year. 

In 2011, the company built an R&D center in Silicon Valley of the United States They also established a talent training program with Boston-based Massachusetts Institute of Technology, signed a cooperation memorandum with SRI (Stanford Research Institute) International to conduct joint research on smart TV user experience and communication technologies. With the launch of the Whole Cloud Strategy in April, 2012, the Corporation has worked towards fully integrating hardware, software, technology, content, services, internal resources and industry alliances, as well as external strategic partners. TCL has formed comprehensive whole cloud product lines that cover 3D smart cloud TV, smart cloud mobile phone, tablet and other products. 

Positioning itself as an emerging leader of innovation and technology in the electronic information industry, TCL is determined to fully utilize the cloud computing technology to offer the most advanced smart products to China and all over the world.

As for multimedia business, the company sold 4,732,700 LCD TVs from January to April, up by 69.73% year-on-year, far higher than average industry growth. In April, LCDTV sales grew markedly. TCL Multimedia Holdings sold 739,100 LCD TVs in China and 672,000 overseas, up by 33%and 190% respectively,among whichLED-backlit LCD TVs accounted for 72% of the total sales. The company continued to optimize its product structure and performed well in the high-end TV marketin China,smart/network TV and 3DTV accounted for 45.91%and 19.63% of the gross sales, respectively.

As for mobile communication business, TCL Communication Holdings sold 2,915,600 mobile phones and other products in April, with a slight fall in overall sales. However, smartphone sales were booming, with 367,000 units sold, accounting for a growing percentage of the company’s overall sales, which reached up to 12.59%. During the month, the sales volume in oversea market was 2,510,000 units and 400,000 in China. Sales in the home market grew steadily. In addition, there was a breakthrough in April in solving the problem of delayed smartphone certification by overseas operators, which had affected the company’s mobile phone sales in Q1. As a result, the company started to ship several smartphone models overseas,and the overseas sales are expected to gradually increase. In the future, TCL Communication Holdings will successively introduce several new smartphone models and continue to step up its market expansion efforts in China and raise the share of smartphone in overall product sales. The corporate management said that the company will keep its annual sales revenue growth target unchanged.

As for home appliance business, TCL Home Appliances Group achieved growing sales against a sluggish white goods market in China and falling sales for most white goods companies. Its air conditioner, refrigerator andwashing machine sales were up by 37.92%, 35.51% and 4.87%, respectively.

China Star Optoelectronics Technology Co.Ltd. (CSOT) has stepped up its work as planned and boasted a steadily growing yield. In April 2012, CSOT’s LCD glass substrate input reached 28,168 pieces, with the overall yield rising up to 86.00%. As for technological upgrading, COST steadily improved its production quality in April after fully introducing HVA processthat could increase LCD panels’ optical penetration rate in March. CSOT plans to introduce 37-inch LCD panel production in May.

It is understood that the company launched its Whole Cloud Strategy in April to speed up its strategic industrial operations. Taking smart cloud technology as the engine, it has formed comprehensive whole cloud product lines that cover color TV, mobile phone, tablet, refrigerator, washing machine, air conditioner and other products. TCL Multimedia Holdings will fully push forward the Whole Cloud Strategy at product, price, channel and promotion levels in an effort to promote the comprehensive penetration of 3D smart cloud TV.On the basis of its smart cloud devices (including smart cloud mobile phone and tablet), TCL Communication Holdings is now building Tcloud, an one-stop smart cloud service platform for users.

This year, the 111th Canton Fair is being held April 15th-May 5th, in Guangzhou, China.Over the past 56 years, the Canton Fair welcomes top retailers and influential business and political leaders from all over the world. This event has become one of the most important events for small and medium sized businesses who want to enhance their business in both the Chinese and global market. Hosting customers from emerging markets all over the world, including Brazil, Russia and India, the Canton Fair is an extremely important aspect in increasing China’s fair trade with emerging markets.

During the 111th Canton Fair, TCL welcomed guests from all over the world, which highlights the company’s global significance. TCL had over 60 key appointments with customers from Brazil, Russia, India, China, and South America, as well as guests from other emerging market countries that totaled to more than 200 customers daily. Due to the inflow of customers at the fair, TCL’s Q2 intended sales reached 1 billion RMB. Clients from the Middle East and Africa account for 35% of sales. Mr. ShenZhe, General Manager of Industry Business Center, TCL Multimedia, said that “This year’s Canton Fair has proved to be an overall success to TCL despite the intense price competition spurred by the economic downturn in U.Sand European markets., the amount of orders and intended sales is far beyond our expectation.”

Customers at the 111th Canton Fair expressed great interest in TCL’s products and technologies that support “cloud technology”.Among the products that were in particular interest to customers were 3D, the Smart TV, and the 110” LCD Screen. The newly launched “China Star”110’’ LCDScreen, which has a screen display area of 3.34 square meters, is the world’s largest high definition (HD) 3D liquid crystal display (LCD) screen, utilizes the most-advanced specifications in China today including4xHD resolution 4Kx2K (4,096x2,160 pixels) panels, active 3D technology, multi-touch technology, intelligent and dynamic backlight technology, ultra-high brightness of 800nits, and 92% NTSC color gamut. All these specifications represent the highest standards in the industry currently. Being the first Chinese company taking a lead in “cloud life”, TCL incorporated into its products the most sophisticated cloud computing and storage technologies with the TCL- cloud TV series’ hardware reaching the standard of a dual-core CPU. With this new technology, customers can experience multiple cloud functions, such as cloud control, cloud sharing, cloud socializing, and cloud recognition. Internet activities such as tweeting, chatting, or checking email can all be done via TV.

TCL’s position as emergent leader in innovation and technology in the electronic information industry was evident through its success at the 111th Canton Fair. Even with significant achievements in cloud-computing technology, TCL continues to strengthen its innovative ability. Looking forward, TCL plans to build a respected global leading enterprise, and will offer customers the most innovative and creative products.

As manufacturer of TV´s and sound systemsand Blu-Ray players TCL accompanies IKEA in its desire to offer furniture solutions with integrated technology.

A new innovative partnership for TCL

This new partnership with IKEA is a natural movefor TCL dedicated tooffer a new TV experience to consumers and make innovation affordable. Thus, this innovative concept reflects the aspiration of TCL - THE CREATIVE LIFE - to bring innovative and creative design enhancing its technology advances and blending seamlessly in consumer interiors. As a result, TCL has been constantly been awarded by worldwide reputed organizations such as IF, Red Dot or CES.

According toMr. E Hao, Chief Sales Officer of TCL Multimedia, "This partnership reflects our commitment to fully enable everyone to discover a new world of entertainment and services in an innovative design for seamless integration into your home".

“TCL is a large and competent supplier that immediately understood our ambition to create unique and complete TV solutions from a home furnishing point of view and supported in making the right choices and by developing and manufacturing these products.” said Marcel Godfroy – Project Leader at IKEA of Sweden

TCL: a brand dedicated to offering affordable innovations to consumers

As an example of TCL’s innovative spirit, the company offers a Smart TV , based on state of the art cloud computing technology, intuitive graphic user interface, built-in WiFi connectivity that enables consumers in a simple and seamless way to access via internet a newworld of entertainment and interactive services.

“The successful launch of the world’s largest 110-inch screen once again proved TCL’s research and development capabilities,” Li Dongsheng, Chairman and CEO of TCL Corporation said at the launching ceremony, “Not only will TCL benefit from the development of this breakthrough technology, all TV manufacturers in China and overseas, will be able to capitalize on this revolutionary product design.

This revolutionary technology is named “China Star” and has made China the third country to have successfully developed high-end display technology, behind Japan and South Korea.

China Star technology utilizes the most-advanced specifications in China today including4xHD resolution 4Kx2K (4,096x2,160 pixels) panels, active 3D technology, multi-touch technology, intelligent and dynamic backlight technology, ultra-high brightness of 800nits, and 92% NTSC color gamut.

These specifications represent the highest standards in the industry currently.

The screen display area measures 3.34 square meters, the largest in the world and the product is equipped with the company’s self-developed Fine Stereo Performance (FSP) technology application.

“The launch of the China Stardisplay screen solidifies TCL’s internationally competitive edge, and allows TCL to have a greater impact on the flat panel display market,” said Gu Zhihua, director of the flat panel display center at Fudan University.

Major breakthroughs in technology have been achieved including the use ofhigh-end lithography, oversized partial affixed technology and advanced backlight techniques. As a result, the high-end lithography process is stable and the high-chroma display technology is truly innovative, according toMr. He Chengming, CEO of China Star Optoelectronics Technology.

Concurrently, the China Star technology is in line with industry trends and consumer demands. With the unprecedented size of the display screen, touch technology and 4Kx2K resolution, consumers will be able to truly immerse themselves in the viewing experience, enjoying realistic life-size images, which is totally unique from traditional TV displays.

China Star is another good example of TCL’s innovative spirit, which has been highlighted by Li Dongsheng, chairman of TCL Corporation, stating that TCL has demonstrated its ability to put new ideas into action and has shown the global giants in the field that they are more than capable of having a competitive edge now and in the future.

The implications for TCL’s newest large screen technology, for not only its customers but for the entire field of 3D HD displays are numerous. Continued advancements in quality equate to continued customer satisfaction and will ensure TCL’s position as a true global player in this industry.

“China will replace Japan and South Korea as the world leader in TV display screens in terms of manufacturing and R&D in three to five years, and will provide a higher level of quality and more cost-effective products to the global community.” Gu concluded.

TCL：An Emerging Power in China’s Wave of Globalization

TCL stands for “The Creative Life,” a slogan that represents TCL’s aspirations for building one of China’s most innovative and resourceful enterprises.

Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618). Currently, TCL Corporation has set up four business units – TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group, as well as six business groups – System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Logistic & Service Group and Real Estate Group.

Over 30 years of consistently diligent efforts along with China’s reform and opening-up policy, motivated by the company’s focus on dedication and innovation, TCL has grown into a leading enterprise in China's electronics information industry. In 1999, TCL began forging its path into the globalized market. After years of promoting its brands in the emerging markets and partnering with well-established brands in the European and American markets, TCL is now the pioneer in the drive for Chinese enterprises seeking both domestic and international recognition.

Thanks to TCL’s philosophy of independent innovation, the company has many outstanding achievements and many “firsts” in China: the first wireless land-line telephone, the first 28 inch color TV, the first diamond-inlaid mobile phone, the first Chinese-made dual-core processor laptop computer and other innovative products.

TCL employs more than 60,000 people and has more than 40 sales offices around the world, selling products under TCL umbrella including TCL's own television sets and mobile phones as well as Thomson televisions and Alcatel mobile phones. In 2011, TCL Corporation achieved global sales of RMB 60.834 billion, with a sales volume of 10.86 million LCD TV sets and 43.61million handsets globally.

TCL Corporation has established R&D centers and more than ten R&D branches in China, U.S.A., France and Singapore and owns 20 manufacturing bases globally, in China, Poland, Mexico, Thailand and Vietnam.

In 2011, the brand value of TCL had exceeded RMB 50.118 billion, continuing to hold the No. 1 TV brand position in China today.

TCL’s vision is to build the most creative Chinese brand name in ten years. TCL aims to implement the “Three Capacities, One System” concept, which represents a combination of three capacities, featuring design, quality and marketing and a consumer insight system.

Looking forward to the future，TCL has drawn up two strategic development targets: first, to build a respected global leading enterprise and second, to offer customers only the most innovative and creative products.

TCL Corporation ascribed the distinct improvement in its overall corporate competitiveness to its heightened efforts in enhancing its industrial, technical and globalized operation capacities. In 2011, the Corporation attempted to improve its integrated competitiveness for the future, which included the establishment of a new 3D strategy model, and optimization of its existing industrial structure by building a new “4+6” industrial structure. These efforts further defined its business structure and significantly improved synergistic effect.

In order to strengthen performance in individual sectors in 2011, TCL Multimedia adhered to an operation and marketing strategy spearheaded by “speed and efficiency”, focused on improving product competitiveness, and noticeably increased the sales of its TV sets. 10.86 million LCD TV sets were sold, up by 45.5% year-on-year. This made TCL the first Chinese company to sell more than 10 million TV sets. Display Search’s latest data shows that TCL accounted for 4.9% of the global LCD TV set market in 2011. Its market ranking was up to 7th place from 10th in the previous year. In 2011, TCL achieved sales revenues of RMB 27.252 billion in the multimedia electronic industry, which was up by 16.19% over 2010. With a net profit of RMB 387 million, the company reversed its losses and became profitable. In particular, TCL not only made a remarkable sales performance, but also did well in new technology R&D and brand improvement: TCL won the Smart Cloud TV of the Year Award at 45th CES on January 10, 2012. For consecutive years, TCL was among the China's Top 50 Consumer Electronics Brands and ranked 6th in the world’s top TV brands. For the 4th consecutive year, TCL was selected among China’s TOP 10 Consumer Electronics Brands.

TCL Communication adopted a product strategy of “maintaining advantages in low-end products, consolidating the lead in medium-end products, improving the ability to develop 3G and Android products, enhancing the sales position in advantageous markets and actively making market breakthroughs for China and the Asia/Pacific market”. This ensured the sustainable, stable growth of sales for the company. In 2011, the company sold a total of 43.60 million mobile phones and other products, up by 20% over 2010. For the reported period, TCL Communication achieved RMB 8.813 billion in sales revenues, up by 16.35% over 2010. Net profit reached RMB 661 million, up by 8.29% year-over-year.

TCL Home Appliances Group has pushed product development and expanded sales channels, achieving substantial increases on main products such as air conditioners, refrigerators and washing machines. For the reported period, sales revenues reached RMB 6.503 billion, up by 59.99% year-on-year.

The 8.5-generation LCD Panel Project of China Star Optoelectronics Technology, progressed well, over-achieving all set targets. China Star Optoelectronics Technology has set the record of achieving the shortest construction period and fastest mass production among similar projects. By the end of the reported period, it reached a production capacity of 18,000 glass panels per month. In January 2012, it brought overall yield rate to 82.37%. On February 21, China Star Optoelectronics Technology announced the successful development of “China Star”, which is the world’s largest 110-inch 4x HD 3D LCD screen, marking a historical step in the development of displays in China. This is also an epoch-making display technology breakthrough in China, making China the third nation to grasp high-end display technologies after Japan and South Korea.

In addition, TCL has also strengthened management, product optimization and sales expansion in six business groups, including Real Estate Group and Highly Information Industry, which has prompted stable business growth.

In 2012, according to TCL Corporation, TCL Multimedia will continue to fully develop its vertical integration for R&D matching, cost control and supply assurance in the LCD industry, as well as integrating all leading technologies, analyze and grasp consumer demand and technological trends, design and plan creative products in advance, and meet the needs of industrial revolutions and consumption upgrading. Its target is to sell 13.8 million LCD TV sets in 2012, up by 27.1% over 2011. In the coming year, TCL Communication will continue to sustain growth with Chinese business and smart phone sales becoming the main driving force. China Star Optoelectronics Technology plans to reach the full production capacity of 100,000 glass panels per month by the end of 2012 and achieve a yield rate of 92%. The company expects continued periodic adjustment in the panel industry in 2012. However, lack of new production capacity in the industry means that supply and demand will gradually reach a balance.

During the reported period, the income of the company's main business rose dramatically year-to-year, and the net profit from sales maintained a stable growth. Of the company's four core industries, TCL Multimedia business was the main contributor to the Corporation's achievement in rapid overall growth reflected by the net profit. From Internet TV to 3D display technology and including its current Smart TV, TCL Multimedia has gained an advantage through its technological edge, and has improved the global competitive position of the company through gradually increasing the added value of its products. According to the latest data from Displaysearch, TCL shipments of both LCD TVs and mobile phones have risen to the seventh place in the world. In addition, TCL Multimedia business has realized a rapid growth in sales through improved operational efficiency, market development, sales channels and product mix optimization. As of Mid-December in 2011, TCL’s annual global sales of flat-panel TVs had officially broken the mark of 10 million units, making TCL the first-ever Chinese color TV enterprise with an annual flat-panel TV sales of over 10 million units, making it the first member of the "World's 10-million-Color-TV Sellers Club."

TCL’s Mobile Communication business has launched a range of smart phones to meet consumer demand while keeping its existing models and maintaining the stable growth of better-performing markets. In 2011, TCL Communication had launched several series of smart mobile terminal products into the global market. While maintaining and consolidating its shares in the low-end mobile phone markets, TCL Communication has further developed middle-to-high-end markets which have a relatively stronger profitability like the 3G Android Mobile. In addition, the company has also enhanced its efforts in developing the weaker markets, ensuring stable growth and sustainable profitability. In 2011, the mobile phone sales total of TCL Communication was more than 40 million units, making TCL the most important manufacturer in the global mobile phone market.

In terms of its home appliances business, the company has seized the favorable opportunity of the “Home Appliances Going to the Countryside” program in order to carry out effective market development, and strengthen its marketing channel management. On the other hand, the company has enhanced its efforts in product development by introducing several new products, which has achieved historic growth in both sales and performance.

China Star Optoelectronics Technology’s (CSOT) 8.5-generation LCD panel production line began mass production on October 12, 2011, and had started shipment at the end of the year. Currently, CSOT is in a ramping-up period, with every aspect of its business going smoothly including the improvement of the yield rate. Public information shows that 50% of the future production capacity of CSOT will be consumed by TCL itself, and the other 50% will be sold externally to other companies.

In 2011, TCL Corporation had achieved an outstanding performance with its internationalization process, showcasing its preliminary results. By continuously improving its global strategic planning capacity and its abilities in cross-border business operations, TCL has realized profitability in both the American and European markets, and has seen rapid growth in emerging markets, not to mention the strength of its international brands and competitiveness of its products have been greatly enhanced, leading to a steady growth of its overall business. According to statistics, the domestic sales of TCL Corporation's LCD TVs in 2011 exceeded 10 million units, and the company's overseas sales of color TVs had accounted for more than half of the total sales. Among TCL’s overseas color TV markets, sales in the emerging markets have become a highlight, with sales in the first 11 months reaching 2,166,100 units, up 144.8% year-to-year.

- In 2012, TCL Corporation plans to continue carrying out its market-oriented product layout, while continuing to focus on strengthening its global market development and network building. Meanwhile, the company will actively enhance the ability of its international operations and continue promoting research and development geared towards globalization, procurement, production and sales, so as to achieve a steady growth in the overall business through continuous optimization of its sales structure and active enhancement of technological innovation.