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TCL in innovative partnership with IKEA

April 20th,2012

April 18, 2012 –TCL, has partnered up with IKEA, the global home furnishing company , for the development of its new living room concept of complete TV-solutions that includes TV,Sound and furniture.

As manufacturer of TV´s and sound systemsand Blu-Ray players TCL accompanies IKEA in its desire to offer furniture solutions with integrated technology.

A new innovative partnership for TCL

This new partnership with IKEA is a natural movefor TCL dedicated tooffer a new TV experience to consumers and make innovation affordable. Thus, this innovative concept reflects the aspiration of TCL - THE CREATIVE LIFE - to bring innovative and creative design enhancing its technology advances and blending seamlessly in consumer interiors. As a result, TCL has been constantly been awarded by worldwide reputed organizations such as IF, Red Dot or CES.

According toMr. E Hao, Chief Sales Officer of TCL Multimedia, "This partnership reflects our commitment to fully enable everyone to discover a new world of entertainment and services in an innovative design for seamless integration into your home".

“TCL is a large and competent supplier that immediately understood our ambition to create unique and complete TV solutions from a home furnishing point of view and supported in making the right choices and by developing and manufacturing these products.” said Marcel Godfroy – Project Leader at IKEA of Sweden

TCL: a brand dedicated to offering affordable innovations to consumers

As an example of TCL’s innovative spirit, the company offers a Smart TV , based on state of the art cloud computing technology, intuitive graphic user interface, built-in WiFi connectivity that enables consumers in a simple and seamless way to access via internet a newworld of entertainment and interactive services.