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January 17th,2013
'Iron Man' Will Be Wielding Chinese Gadgets Thanks To Huge New Product Plac...
- Wile E. Coyote has ACME and billionaire Tony Stark will have TCL. Don't recognize the name? You may soon. Or, at least that's what the Chinese electronics company hopes. The Creative Life (TCL) which recently bought the rights to Grauman's Chinese Theater for $5 million – (yes, it will be...
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January 17th,2013
'Iron Man 3' Product Placement Deal Will See Tony Stark Wield Chinese Gadge...
- After buying the naming rights to Grauman’s Chinese Theatre, electronics maker TCL enlists the superhero to help boost its brand. Chinese electronics maker TCL has hired another high-profile Hollywood name to help boost its international brand: Iron Man. As part of a drive to raise its profile to compe...
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January 11th,2013
Famed Hollywood movie house renamed TCL Chinese Theatre
- (Reuters) - Hollywood's landmark Grauman's Chinese Theatre has a new name after a Chinese company purchased naming rights to the famous movie house and tourist destination. The one-time site of the Academy awards will now be called the TCL Chinese Theatre following a 10-year deal with Chinese TV maker TC...
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June 20th,2012
China’s TCL to be marketing partner on Iron Man 3
- Chinese multinational electronics company TCL has confirmed that it will be an international marketing partner for Disney/Marvel’s Iron Man 3, which is shooting in China later this year.
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December 14th,2011
The Big Picture
- TCL's chairman explains his Chinese brand's bold gambles for world market share in TVs and handsets. China's largest TV maker, TCL, is a hybrid of competing influences. It treated 1,000-plus distributors from more than 50 countries, meeting annually in October, to a monotonous hourlong slide show, pr...
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