Corporate Vision
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Corporate Vision
To become one of the most innovative and respected global enterprises
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Corporate Mission
To create value for customers, opportunities for employees, benefits for shareholders and commitment to corporate social responsibility.
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Corporate Spirit
Dedication , Integrity , Teamwork , Innovation.
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Corporate Value
Integrity and Accountability; Fairness and Justice; Revolutionary Ideas and Innovation; Putting Knowledge into Practice; General Interest First.
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Operation Strategy
Build up technological capacity , industrial capacity and global operation capacity.
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Core Brand Drivers ——Three Powers and One System
Establish Customer Insight System applicable to entire business process, and form unique TCL brand proposition driven by powers of Product, Marketing and Experience.
