TCL Kicks Off its Latest Partnership with Football Stars to Inspire Greatness

Foden, Pedri, Rodrygo and Varane named as TCL Team 2022 brand ambassadors 

Berlin, September 1, 2022 -Today, TCL Electronics (1070.HK), one of the leading players in the global TV industry and a fast-growing consumer electronics company, unveiled TCL football Team 2022 at IFA Berlin. With four of the world’s top footballers on board as brand ambassadors, TCL is kicking off a global campaign that aims to inspire people to pursue greatness in their own lives.

The TCL line-up brings together exceptional young midfielder from England Phil Foden; rising superstar and Spanish international Pedri; remarkable top-performer Rodrygo, a winger for Brazil national team; and Raphael Varane, famed defender and a key player in the French national squad.

TCL will share messages and insights from the four football players in the lead up to the 2022 major football event starting in November and beyond through traditional and social media channels. TCL will also provide numerous opportunities for fans to engage with their idols in vivid new ways through exclusive content, signed merchandise and competitions, with prizes including a chance for lucky fans to talk to their hero.

Frédéric Langin, Vice President Sales and Marketing of TCL Europe, said, “As some of the best players in the world today, Foden, Pedri, Rodrygo and Varane are renowned as generational talents that inspire on and off the pitch. TCL is passionate about inspiring our customers through sport and we are delighted to be able to help fans connect with these football greats and get inspired to recognize and nurture their own greatness.”

TCL has long recognized the power of sport and the connective spirit that Inspires Greatness in players, dans the wider community. As consistent supporter of world sport, TCL sponsors football teams and tournaments in Argentina, Australia, Brazil, the UK and the US, among others. The company also has a strong track record of working with sporting icons. Beyond football, TCL has also been a global partner of the International Basketball Association (FIBA) since 2018, and is a major sponsor of the 2022 FIBA Eurobasket, starting today.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.

Media Contacts:

TCL Global

Mason Zhong

+86 755 33311656

pr@tcl.com

Immersive Home Theater with Mini LED QLED TVs and RAY•DANZ Dolby Atmos Soundbars

TCL is dedicated to developing Mini LED technology. For this, visitors at TCL booth will have the chance to experience the EISA Premium Mini LED TV C835: an incredible all-round 4K Mini LEDTV, with amazing picture quality paired with Dolby Atmos for immersive sound. Moreover, they will also have the opportunity to see the EISA Best Buy LCD TV C735 with QLED and 144Hz high refresh rate, ideal for gamers looking for excellent gaming experience.

In Europe, IFA visitors will discover the first 98-inch QLED TCL TV. This TCL 98C735 features Quantum Dot colour technology with high peak brightness, local dimming and stunning contrast that ensures unique picture quality as well as amazing immersive viewing. Its powerful and responsive low latency and motion clarity also ensure a breathtaking viewing experience for fans of fast-moving sports like football and gamers.

IFA 2022 will also be an opportunity to hear the exceptional audio quality of the C935U RAY•DANZ Dolby Atmos Soundbar, which is the EISA Best Buy Soundbar award winner. To go further, TCL is also launching its latest flagship soundbar with the brand-new TCL X937U with RAY•DANZ technology. Both can be discovered at the TCL booth.

Also at the TCL booth: the 4K Mini LED flagship TV C935 with as many as 1920 local dimming zones and 2.1.2 channel Upfiring speakers.

Other TCL TVs including the TCL C635 QLED TV featuring Google TV, taking video streaming content to a new level of brightness and colour, with its slim bezel-less design, perfect for any space at home.

Smarter living with TCL Home Appliances

Presenting at TCL's home comfort zone is a new line of FreshIN series air conditioners. Unlike conventional AC that circulates air inside the house, TCL FreshIN Series features a proprietary FreshIN Plus fresh air system which helps transport the fresh air from the outdoors to the indoors with capacity of up to 60 cubic meters per hours thanks to its powerful air engine, which helps increase the oxygen and humidity levels.

Also delivering better health, wellbeing and located within the TCL booth are the award-winning air purifiers, breeva Pro 700P and 400P.

At TCL washing machine zone, visitors will see how customers can save energy thanks to a new "A" energy-class washing machines* - featuring steam programs to elimate common bacteria while making laundry an easier and more satifying experience.

Adding excitement, with more to experience

For all European basketball fans around the world watching FIBA EuroBasket 2022 this September, TCL wants to bring a taste of the action of this flagship basketball event to our booth, by offering a VR video gaming experience to visitors!

As a proud global partner of FIBA since 2018, we look forward sharing the excitement of this important European sporting occasion with IFA 2022 visitors.

TCL will be exhibiting at IFA 2022 as follows:
Date: September 2-6th, 2022
Venue: HALL 21A, Messedamm Berlin, Germany

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.

Media Contacts:

TCL Global
pr@tcl.com

*New TCL P3 Series in Europe / P12 Series in China