Endeavoring to enhance global entertainment marketing
SHENZHEN, China--(BUSINESS WIRE)--TCL, a leading player in the global TV industry, recently announced that it has set a global partnership with the highly anticipated Hollywood movie “Mission: Impossible – Rogue Nation,” starring Tom Cruise and recently released on July 31st, 2015 in the United States. TCL is now engaged in a global promotional campaign with film-themed marketing activities in territories around the world, which will continue ahead of the September 8th release of the film in China. The association of TCL with the movie began during production of the film, by providing products that can be seen in various scenes in the movie.
“Entertainment marketing is a key part of our globalization strategy and is essential for our transformation into a multimedia entertainment technology enterprise,” said Warren Wang, General Manager of TCL Multimedia Overseas Business Center. “We believe that Paramount, Skydance and “Mission: Impossible – Rogue Nation” will be the perfect partner to help reach a global audience and enhance our tie with the younger generation.”
In recent years, TCL has been endeavoring to enhance its global entertainment marketing as the company transforms from a conventional TV manufacturer into a multimedia entertainment technology enterprise and expands its global presence. Entertainment marketing has helped TCL to build brand equity globally, especially among the younger generation. In 2013, TCL bought the naming rights on the landmark Chinese Theatre in Hollywood. Along with that, TCL has previously sponsored movies such as Iron Man 3, The Avengers, Transformers 3, and X-Men: Days of Future Past.
“We are so thrilled to have TCL as our global partner for the release of ‘Mission: Impossible – Rogue Nation,’” commented LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing at Paramount Pictures. “It is an exciting brand with a global reach that is helping us build excitement for the film audiences worldwide.”
In order to provide more diversified entertainment content and smart TV experiences for the users, TCL has developed GoLive, a revolutionary international video entertainment platform that delivers a diverse selection of licensed live content from quality TV stations around the world. It has also partnered with leading content providers such as iQIYI, Tencent Games and Roku, and as a result launched TCL iQIYI TV and TCL Roku TV.
Apart from the abundant contents, TCL is also leveraging its R&D strengths and innovation capabilities to bring better entertainment and smart TV experiences to the users. For example, its latest products H9700 and H8800 are both equipped with world-class display and acoustic technologies, including Quantum Dot display (H9700)/Curved Surface (H8800) and Wide Color Gamut technology to guarantee ultra high definition and vivid colors, Harman/Kardon speakers to generate an unprecedented immersive experience in sound, along with a Nordic design of the TV set.
TCL is currently ranked No. 4 in LCD TV shipment, No. 5 in LCD panel manufacturing and No. 6 in mobile phone shipment on global basis. In Q1 2015, TCL’s sales revenue stood at $3.9 billion, with TCL Multimedia contributing $1.1 billion, or 28%. TCL Multimedia recorded a net profit of $6.18 million in Q1 2015, up 184.6% year-on-year.
Paramount Pictures and Skydance present a Tom Cruise / Bad Robot Production, “MISSION: IMPOSSIBLE – ROGUE NATION.” With the IMF disbanded and Ethan (Tom Cruise) out in the cold, the team now faces off against a network of highly skilled special agents, the Syndicate. These highly trained operatives are hellbent on creating a new world order through an escalating series of terrorist attacks. Ethan gathers his team and joins forces with disavowed British agent Ilsa Faust (Rebecca Ferguson), who may or may not be a member of this rogue nation, as the group faces its most impossible mission yet. Starring Tom Cruise, Jeremy Renner, Simon Pegg, Rebecca Ferguson, Ving Rhames, Sean Harris and Alec Baldwin.
The film is directed by Christopher McQuarrie, with a screenplay by Christopher McQuarrie and story by Christopher McQuarrie and Drew Pearce. Based on the television series created by Bruce Geller. Produced by Tom Cruise, J.J. Abrams, Bryan Burk, David Ellison, Dana Goldberg and Don Granger. Jake Myers is an executive producer.
About TCL Corporation
TCL Corporation is a global manufacturer of smart products and provider of Internet application services. The wholly-listed TCL Corporation (000100. SZ) consists of TCL Multimedia (01070. HK), TCL Communication, TCL Display (00334. HK) and Tonly Electronics (01249. HK). Founded in 1981, TCL is a leading international manufacturer of smart products who believes there are boundless enjoyment in life yet to be discovered. In the past 35 years, TCL has empowered users globally to discover and create their own moments in life. As one of the first Chinese technology brands to enter overseas markets, TCL currently has 82,000 employees worldwide, across sales offices in over 80 countries, with businesses covering over 160 countries and regions across Asia, America, Europe and Oceania, along with 23 R&D centers and 21 manufacturing bases. As of 2015, TCL is the world’s 3rd largest TV manufacturer with 17.84 million units and has attained 5th position in the smartphone market with 83.55 million of shipment units globally, the company also recorded 48 % of revenue from overseas market the same year. As of 2015, TCL recorded USD11.17 billion of operating income, an increase of 4.83% and a net profit of USD 179.72 million, a Y-O-Y increase of 140.3%.
About TCL Electronics
Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + Internet” and “products + services” as the main direction, striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.