• Showcases expanded global product portfolio, including the QLED flagship Xess X6, new 4K HDR Smart TV C76 and P6 Series
• Demonstrates the latest smart TV products and smart technologies, notably with a TCL QLED TV X2 powered by Android 7.0 Nougat system and equipped with Google Assistant
• Announces 2017 global business performance and AI-focus technology strategy
Las Vegas - January 9, 2018
TCL, top-three global television manufacturer and leading consumer electronics brand, today signaled its intention to continue accelerating innovation in 2018 with a showcase of its latest smart TV and smart technologies at CES 2018. The innovations on display in Las Vegas include TCL’s flagship Xess X6 QLED TV, which was first announced in August at IFA 2017, as well as its 4K HDR Smart TV Series C76 and P6 series.
“The products we are unveiling today incorporate the most important, dynamic technologies driving the industry, which continue to propel TCL to the forefront of global smart TV manufacturing and internet application service provision,” said Tomson Li, Chairman and CEO of TCL Corporation. “TCL Multimedia had a great 2017 and, more importantly, we are very confident of another successful year globally in 2018,” he added.
Global product portfolio expansion
Leading this year’s product lineup is the QLED Xess X6, an Innovation Award Honoree at CES 2018.
As TCL’s latest-generation QLED TV flagship, the 85” X6 boasts stunning picture quality (3200 Picture Performance Index) thanks to Quantum Dot display technology, HDR Premium 1500, 600-zone Local Dimming, supreme motion clarity technology coupled with a native 100Hz refresh rate panel. Representing the future of display technology, Quantum dot is a nanocrystal made of semiconductor materials. It can express almost all colors visible in cinema (DCI-P3), delivering 103% of color volume, and presenting long-lasting images which are as pure as the real scenes of the world around you. With HDR Premium 1500 technology, it delivers greater brightness, contrast, and richer colors.
The X6 features studio-level sound quality enhanced by Dolby Atmos. It comes with a JBL sound system, offering 12-channel panorama surround sound and volume generated by the 7.1.4 sound system. DTS decoding technology and Bluetooth audio are supported. Powered by the Android 7.0 Nougat system, the TCL Xess X6 brings a new world of smart entertainment for viewers and and their families. Its luxury design is a combination of the finest materials and craftsmanship, making the Xess X6 a natural fit in any premium lifestyle.
The TCL QLED TV Xess X6
The lineup of TCL TVs making their global debut at CES 2018 also includes the C76 and the P6 series.
TCL’s C76 Series
The C76 Series is based on the sense of modernity that drives cosmopolitan fashion and is aimed at those who aspire to refined and tasteful living. The C76 is a 4K smart TV featuring wide color gamut (WCG) technology, HDR Pro together with Smart HDR, delivering a stunning viewing experience. It features a JBL soundbar and DTS Premium Sound. Powered by the Android 7.0 Nougat system, the C76 offers various entertainment options and comes with a 360° all-in-one design.
TCL’s P6 Series
The P6 Series is created with a trendy, younger demographic in mind. It too is a 4K smart TV combining wide color gamut technology, HDR Pro and Smart HDR for a superb viewing experience. Its design highlights include a slim profile and 5.0mm narrow frame. Powered by the Android 7.0 Nougat system, the P6 offers a variety of entertainment options.
TCL’s P6 Series
At the TCL booth, the company is also showcasing the world’s thinnest direct backlight Quantum Dot display system. The backlight optical path is only 3.9mm while machine thickness is 9.9mm. In addition, TCL’s frame TVs present the perfect combination of artistic enjoyment and useful TV functionalities.
Successfull global business performance in 2017
The year 2017 was a very successful one for TCL Multimedia, with the company hitting a five-year record in terms of business growth and outperforming the full-year sales target of 22 million sets. Additionally, TCL Multimedia’s LCD TV sales volumes increased by 16.4% year-on-year to 23,231,141 sets. Of those, sales of smart TVs and 4K TVs increased by 42.5% and 45.9% year-on-year to 15,094,106 and 5,804,951 sets, respectively.
Outside of China, TCL Multimedia’s LCD TV sales volumes grew by 33.5% year-on-year to 14,067,563 sets in 2017. The US market notably saw sales volume grow by 131.5% year-on-year. According to data from NPD, TCL ranked number three in the US in the period from January to October 2017, making it the fastest growing TV brand in the US market.
In 2017, TCL also expanded its footprint in Mexico, Japan, the Middle East and Africa. In Europe, TCL notably expanded its sales and marketing teams and distributor networks in France, Germany, Italy, the Nordics, and Poland.
BUSINESS STRATEGIES IN 2018
AI-focus Technology Strategy
One of the latest trends in the TV industry is “making smart intelligent” – ie, turning smart TVs into intelligent TVs. In line with this trend, TCL plans to focus on artificial intelligence (AI) with a belief that AI represents the future of TV.
TCL is leading the industry to offer artificial intelligence to enhance all aspects of viewers’ entertainment experience. Realizing the multi-dimensional interactions between users and their television, TCL’s approach is designed to solve issues such as difficulties in obtaining content and the lack of interconnectivity among smart products. By continuing to collaborate with industry giants such as Google and Baidu, TCL’s AI-focus technology strategy offers users direct access to personalized content. Alongside the latest Google Android operating system, TCL is bringing the interactive operations, content services and application capabilities of smart TVs to a whole new level.
In addition to AI, TCL is also investing significantly in QLED technology, 5G, big data and other cutting-edge technologies.
Upgrade of Vertical Integration
As the only Chinese TV brand with complete vertical integration, TCL continuously seeks to improve the level of vertical integration in the TV industry.
In November 2017, TCL-owned Shenzhen China Star Optoelectronics Technology Co., Ltd (CSOT), which now ranks fifth worldwide for LCD panel shipments according to Display Search, announced the roof sealing of the main building of the “G11”, the highest-generation panel production line in the world. With an investment of USD 7.09 billion, the G11 is expected to commence operations in March 2019, with a monthly production capacity of 90,000 sheets of glass substrate.
Connecting TCL’s Global Community
TCL is connecting with its ever-growing global community via a series of sports and entertainment marketing activities. The latest partnership, with Warner Bros. Pictures’ popular superhero movie Justice League, was announced in November 2017. A new, global sports partnership is expected to be announced this year.
In Europe, the company notably engaged in its first sponsorships, supporting the Berlin Marathon in September 2017, and launched its first national TV advertising campaign in France in 2017.
TCL will be showcasing its product portfolio at its booth at #12929 in the Central Hall at the 2018 Consumer Electronics Show, January 9-12 in the Las Vegas Convention Center.
About TCL Electronics
Headquartered in China, TCL Electronics Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. With a new product-and-user-oriented business model that focuses primarily on a “Double +” strategy aiming to achieve “Smart + Internet” and “Products + Services”, TCL Multimedia is striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.
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