TCL Corporation, the 3rd largest TV manufacturer in the world*, is now an official sponsor of X-Men X-Perience, with the world premiere in New York on the 10th of May, with the full cast.

TCL has been committed to building an international, young and vibrant brand image in the areas of branding culture and entertainment marketing, to deepen its brand influence. Over the years, TCL has been establishing brand placement, joint promotions and authorized usage of creative elements arrangements with various Hollywood commercial movies, such as "Transformers 3", "The Avengers", "Batman 3 - The Dark Knight Rises" and "Cloud Atlas", etc. TCL has been aiming at showcasing to consumers from around the world its innovations and technologies, as well as the young, trendy and internationalized element of its brand charisma, through the influential international blockbusters.