Neymar Jr. debuts as TCL’s Global Brand Ambassador in his hometown, Sao Paulo
Sao Paulo, Brazil - April 18, 2018
Neymar Jr., one of the world’s most influential and widely recognized athletes, today officially took up his new role as global brand ambassador for TCL, a top-three global television manufacturer and leading consumer electronics brand. The star football player kicked off TCL’s 2018 global sports campaign at an event in his hometown of Sao Paulo.
As part of his partnership with TCL, Neymar Jr. brings his star power and exceptional qualities to a wider, global community in order to bring the brand’s fans closer together.
The TCL team officially welcomed Neymar Jr. as TCL’s Global Brand Ambassador and presented him with a traditional Chinese gift. In exchange, he presented an autographed football jersey to Kevin Wang, Senior Vice President of TCL Corporation and CEO of TCL Multimedia, Xiaoguang Zhang, General Manager of TCL Corporation’s Brand Management Center, and Ricardo Freitas, CEO of SEMP TCL.
At the event, Neymar Jr. commented, “I am honored to be Global Brand Ambassador for TCL. The brand and I share similar values, such as the constant pursuit of excellence and great results.” He added, “My fans watch me play football on TV, and I enjoy watching sports on my TCL TV at home with my family and friends. I know the partnership with TCL will be an entertaining journey.”
“Neymar Jr. is a perfect fit for TCL because we are all very passionate about sports,” said Kevin Wang, Senior Vice President of TCL Corporation and CEO of TCL Multimedia. “The partnership with Neymar Jr. will be fully integrated into TCL’s global brand and marketing strategies. We are excited to work with Neymar Jr. and to offer consumers an immersive viewing experience to embrace the sports they love with our intelligent TV products.”
In Sao Paolo, Neymar Jr. experienced two flagship TV products and helped launch a series of Neymar Jr. advertising campaigns for TCL. .
TCL recently kicked off an international outdoor ad campaign featuring Neymar Jr. -- with the theme, “Born a Legend” -- and celebrated the partnership at global landmarks, including New York’s Times Square and Hollywood’s TCL Chinese Theatre, as well as in locations across the United States, Mexico, France, Germany, Italy, Poland, India, Thailand, Vietnam, Australia and China.
In Europe, the outdoor ad campaign will be visible in France, Germany, Italy and Poland, starting in April.
In addition, TCL will soon launch exclusive TV commercials featuring Neymar Jr., in which he experiences other products from TCL’s extensive portfolio, including TVs, washing machines, refrigerators and other home appliances
Expanded global brand strategy targeting the sports community
The partnership with Neymar Jr. is a key step in TCL’s global brand strategy. The tie-up allows TCL to reach a wider audience of sports fans worldwide and to raise its global profile, reinforcing the company’s youthful, international brand image.
“Our vision is to develop TCL into a global leader in smart products and internet services,” said Kevin Wang. “We connect our consumers with leading technology, smart and intelligent product experiences, and global partnerships which fit our brand values.”
Investment in sports and entertainment marketing activities is a major focus of TCL’s global brand strategy. The company’s other global sports partners include the NBA’s , Minnesota Timberwolves and Lynx, the iconic Rose Bowl stadium and the San Jose Earthquakes, soccer team in the U.S., the Brazilian Football Confederation, the Rosario Central Football Club in Argentina, the Philippine Basketball Association, and The Melbourne Cup and Melbourne Victory Football Club in Australia. In Europe, TCL is notably a partner of the Berlin Marathon.The company also works with entertainment industry partners, including Hollywood’s TCL Chinese Theatre de Hollywood, The Ellen Show,and the popular Warner Bros. Pictures movie Justice League
Business growth and outlook
This latest partnership and expanded brand strategy reflect TCL’s accelerating growth and business vision.
“TCL continues to consolidate and expand our TV business, while exploring new opportunities,” said Kevin Wang. “We aim to stand out by pursuing our strategy of focusing on high-end and innovative new products and applications, to create an ever-better user experience,” he added.
TCL ranked among the top three in the global LCD TV market with 10.9% market share in 2017, according to research firm IHS Technology and the company’s shipment data.
About TCL Electronics
Headquartered in China, TCL Electronics Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacture and distribution of consumer electronic products. With a new product-and-user-oriented business model that focuses primarily on a “Double +” strategy aiming to achieve “Smart + Internet” and “Products + Services,” TCL Multimedia is striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers
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