Berlin, September 2, 2016
TCL, a leading consumer electronics manufacturer in China and one of the biggest television manufacturers in the world, is proudly bringing a full-scale demonstration of its latest innovations in home appliances and technologies to the 56th Internationale Funkausstellung (IFA) – the world’s leading trade show for consumer electronics and home appliances – in Berlin, on September 2-7, 2016.Visitors can have a live experience of TCL’s products including the world’s slimmest local dimming HDR TV Xclusive X1 , UHD TV Cityline S79 and their 65’’ 8K TV at Booth 102 - Hall 21.
TCL enters a new era, on occasion of 35 year anniversary
IFA 2016 comes at a special time for TCL, for this year marks the 35th anniversary of the Corporation growing from a local joint venture to a global giant in home appliances. The company came in 3rd in the world rank of the LCD TV market and 5th in the world in the mobile phone market. It is now part of the 10 largest tablet manufacturers.
With decades of dedication to investing in people, technology and innovation, the company has accumulated substantial prowess to lead the high-end segment with a range of most innovative products that are going to be showcased at IFA this year.
TCL will be demonstrating its efforts to gain a foothold in the high-end TV segment. Commenting on TCL’s overseas strategy, Tomson Li, Chairman and CEO of TCL Corporation, said, “To follow the trend created by other brands and to compete with lower price won’t make us survive in the new era. We will lead the market with innovative products and groundbreaking offerings.”
The TV Xclusive X1 is the epitome of such a product that presents TCL’s latest technologies and will compete with high-end LCD TVs from other established brands.
Newest products to be showcased at IFA
Premium QUHD TV Xclusive X1– TCLs new flagship high-end TV
The new 65” QUHD TV Xclusive X1 comes with a range of cutting-edge features that offer an exciting and realistic theater experience. It uses Quantum Dot technology and an ultra slim full-array local dimming (288 zones) system reaching up to 1500 nits peak brightness in HDR and delivering dazzling detailed images with lifelike brightness and vivid colours. In addition, the black crystal display screen greatly reduces light reflection and direct reflection to effectively display even the black hair in a dark environment.
The high-class 3 way speaker system developed by JBL provides an ultimate entertainment experience. The Xclusive X1 features the latest Android TV 6.0 OS offering the wealth of applications and content of the Google Play store and key features such as Voice Search and Google Cast. The back of the sleek, curved TV is white, and all cable connections are hidden behind a cover. It’s 360° All-In-One Design uses no screws or seams to maintain the elegant beauty of the product itself. Xclusive X1 (U65S9906) will be launched in Europe in Q4.
TCL “Cityline” (S79 Series): Finesse in the image and design
The TCL Cityline (S79) Series, with its ultra-slim design (thickness of only 9.9 mm), incorporates the edge technology found in the UHD family to provide an exceptional viewer experience, including the Wide Color Gamut technology to deliver an incredible 85% of DCI-P3 color space and more vivid colors. TCL Cityline (S79 Series) is also equipped with a special "Football" mode for an optimal viewing experience during a broadcasted match.
The TCL Cityline (S79 Series) is now available in 3 sizes (50’’, 55’’ & 65’’) at a recommended price of 699€ (U50S7906), 799€ (U55S7906) and 1799€ (U65S7906).
The 65” 8K UHD Curved TV
The 65” 8K UHD Curved TV would definitely be another eye-catcher featuring a panel produced by CSOT Panel Factory which offers eight times the pixel count of full HD resolution and active 3D function.
CSOT Panel Factory
In recent years, with active vertical integration, particularly the integration of the leading display producer China Star Optoelectronics Technology (CSOT), and the establishment of global plants in Poland, Mexico and Vietnam, TCL has been able to gain technological advantages and expand global presence. CSOT currently owns two Gen 8.5 and one Gen 6 LCD production lines, which can produce panels as large as 55", while the world’s largest Gen 11 line, which is in the plan, will be used to economically cut even larger-size displays, allowing TCL to take the lead in the large-sized TV market. The G11 Project will use oxide semiconductor, Cu process, POA, Super GOA technology, and OLED Printing technology to produce 43", 65", 70" (21:9), 75" LCD displays, ultra-large public displays as well as OLED displays. By synergizing upstream and downstream business units, TCL benefits from a vertically integrated supply chain that not only gives the company cost advantages over competitors, but also enhances the risk management capability to survive against industry’s periodical recessions.
For more information about these and other TCL products, please visit the TCL booth at Hall 21B, Booth 102.
IFA in pictures