TCL distinguished in multiple product categories at IFA Berlin 2019
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TCL distinguished in multiple product categories at IFA Berlin 2019
September 25, 2019

TCL reaps 8 distinctions for new audio products, as well as prizes for leading-edge TV and washing machine models


[Berlin – September XX, 2019]TCL, a leading consumer electronics company and global top two television manufacturer, took home 10 distinctions from the IFA 2019 consumers electronics show held earlier this month in Berlin. With recognition covering TCL’s TV, audio and washing machine products, the wins underscore TCL’s ambitions and position as a leading global consumer electronics brand in Europe.

Each year the authoritative IFA Product Technical Innovation Award (IFA-PTIA) evaluates cutting-edge consumer electronics products jointly presented by IDG and GIC. According to IFA, the outstanding products selected over the years are the pioneers in the development of the consumer electronics industry.

For the 2019 edition, 24 products from 20 manufacturers were selected for this prestigious innovation award, which covers TV, air conditioners, washing machines, refrigerators, and other consumer electronics products. Among them, TCL took home two awards.

TCL won the "Home Theater Gold Award" for its flagship TCL X10 Mini LED Series TV, which represents a new generation of television display. The first Mini LED Android TV in the world and one of the slimmest Direct LED TVs on the market, the TCL X10 Series combines Direct Mini LED backlight, Quantum Dot, 4K HDR Premium with Dolby Vision and native HDR10+ 100 HZ for sharp black and infinite colors. It also features Android TV with Google Assistant built-in, hands-free voice control, and an immersive Dolby Atmos sound experience and cinema-quality audio thanks to the Onkyo 2.2 sound bar – all in an elegant and ultra-slim design. TCL’s Mini LED Series comes in several sizes and with a variety of functions; the 65-inch 4K version with a sound bar will be available soon in Europe.

TCL also took home the IFA-PTIA "Anti-Pollution and Separate Washing Innovation Gold Award" for its X10-110BDI washing machine. This washing machine leverages smart technology to give new meaning to the term “lifestyle.” It uses ultrasound cleaning -- a breakthrough compared to existing washing technologies -- and can be used to clean glasses, jewelry and wearable devices, as well as laundry. It is a no-door, multiple-drum washing machine that is 100% pollution-free. To operate it, consumers can use AI-powered voice commands, a mobile app or the 12.3-inch touch screen.

IFA 2019 marked the first-ever launch of TCL-brand washers and refrigerators for the European market, as well as the reinforcement of TCL’s presence in air conditioners. In addition to providing European consumers with high-performance and energy-efficient products, these ranges will help TCL deliver on its “AI x IoT” strategy, which aims to leverage Artificial Intelligence for the smart home.

The TCL RAY∙DANZ sound bar, from the company’s brand-new line of audio products, stole the show with an impressive seven distinctions from a variety of specialist sources.. It was named among the “Best New Audio Products at IFA 2019” and “Best Audio Equipment of IFA 2019” by Android Authority and IGN, respectively. It was also named “Best of IFA 2019” by Android Headlines, GadgetMatch, Soundguys and Ubergizmo, as well as “Best Tech of IFA 2019” by Digital Trends.

The TCL RAY∙DANZ is a 3.1-channel Dolby Atmos® sound bar and wireless subwoofer sound system designed to deliver a premium home audio experience with an expansive sound stage. It features two sideways-firing speaker drivers that project sound towards a reflector on each side, which bend the sound at a precise angle to create natural reverberation and a much wider perceived sound stage. A third, front-firing speaker delivers crystal clear dialogue with accurate voice positioning. Dolby Atmos with virtual height channels simulates overhead sounds to create a 360-degree surround sound without requiring additional upward-firing drivers. The subwoofer can be connected wirelessly to the RAY∙DANZ unit to reproduce ground-shaking bass that completes the truly immersive experience.

TCL’s SOCL 500TWS true wireless earbuds were also distinguished in IGN’s “Best Audio Equipment of IFA 2019.” The latest SOCL headphones offer a playful range of colors in a semi-transparent case and housing. This innovative casing design lets users verify that the ear pieces are there without having to open the lid. The headphones offer powerful audio with their 5.8mm speaker drivers. Their ear-centric design is also a major innovation: instead of relying on the ear canal to secure the ear piece, TCL’s latest true wireless products use the whole inner ear for a more natural fit. Combined with the oval, angled acoustic tubes, the SOCL 500TWS earbuds ensure a better and more comfortable fit for most ears. They also support up to 6.5 hours of continuous play time, while the charging case carries enough power for an additional 19.5 hours. A clever antenna design boosts the Bluetooth reception, allowing the headphones to stay connected even in crowded areas with significant signal interference. The SOCL 500TWS is IPX4 rated and splash-proof so users can enjoy peace of mind even under light showers.

in IGN’s “Best Audio Equipment of IFA 2019.” The latest SOCL headphones offer a playful range of colors in a semi-transparent case and housing. This innovative casing design lets users verify that the ear pieces are there without having to open the lid. The headphones offer powerful audio with their 5.8mm speaker drivers. Their ear-centric design is also a major innovation: instead of relying on the ear canal to secure the ear piece, TCL’s latest true wireless products use the whole inner ear for a more natural fit. Combined with the oval, angled acoustic tubes, the SOCL 500TWS earbuds ensure a better and more comfortable fit for most ears. They also support up to 6.5 hours of continuous play time, while the charging case carries enough power for an additional 19.5 hours. A clever antenna design boosts the Bluetooth reception, allowing the headphones to stay connected even in crowded areas with significant signal interference. The SOCL 500TWS is IPX4 rated and splash-proof so users can enjoy peace of mind even under light showers.




Note: TCL product features, specifications and availability may vary in different markets.

Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
Dolby Vision is a trademark of Dolby Laboratories.

Google Assistant is not available in certain languages and countries. Google Assistant requires an internet/data connection. Data rates may apply. Availability and performance of certain features and services are service-, device-, and network-dependent and may not be available in all areas.

Information and specifications are valid at the time of publishing; TCL reserves the right to modify specifications without prior notice.


About TCL

TCL is a fast-growing consumer electronics company and leading player in the global TV industry. The company was founded in 1981 in China and now operates in more than 160 markets globally. In 2018, TCL was ranked second in the global TV market. TCL specializes in the research, development and the manufacturing of consumer electronics products ranging from TVs, mobile phones, white goods, audio and smart home products. Through its strategy of ‘AI x IoT’, TCL strives to become a world-leading smart technology company that helps its consumers live a smart and healthy life. For more information, please visit its website: http:www.tcl.com

Media Contacts:

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Amandine (Jiangyue) Wang
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Email: hy.lee@tcl.com

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