TCL Inspires People to Pursue Greatness and Enjoy Every Moment Of The Best-Ever Sports Season

TCL offers immersive viewing experiences and exciting opportunities to connect with

brand ambassadors during the world's greatest football event

Hong Kong, November 18, 2022 - Millions of sports fans worldwide are counting down to the kick-off of the world’s greatest football event on 20 November. As the dominant player in the global TV industry and a long-time sports supporter, TCL is looking forward to enhancing fans' experience of the action-packed event and inspiring greatness. Not only does TCL have a winning lineup of Mini LED QLED TVs that offer incredible viewing experiences for fans watching at home (and a complete ecosystem of innovative consumer electronics products) but it will also roll out a host of exciting online and offline activities throughout the world's largest 'festival of football'.

Premium ‘Pitch-Side’ Viewing Experience

TCL has been dedicated to Mini LED technology since 2018, and its 2022 TCL TV series offers an ultra-wide choice of TVs from core to flagship models to maximise viewing enjoyment. TCL’s latest generation of Mini LED technology delivers immersive next-level viewing with high contrast, improved brightness, an ultra-thin profile and many more local dimming zones. With 16-bit ultra-precise light control, TCL Mini LED technology ensures richer colours and more realistic details in dark rooms or the brightest daylight. Meanwhile, TCL’s Mini LED backlight technology and up to 144Hz high refresh rate ensures fast moving objects are clearer and sharper on screen. The result is exceptional picture quality that puts viewers in the middle of the action to make them feel like they are pitch-side for the global football party.

For the ultimate home theater experience, the XL Collection of large TV displays includes 85-inch displays and the 98-inch QLED TCL TV (TCL 98C735), featuring Quantum Dot colour technology. TCL’s latest C-Series TVs also offer outstanding picture quality and include the all-round EISA Premium 4K Mini LED TV C835, with Dolby Atmos for immersive sound.

Enhancing the Fan Experience Anywhere, Anytime

Whenever consumers are on the Go rather than at home, TCL ensures that its 5G portfolio offers something for everyone, with TCL smartphones, tablets and routers all providing next-generation connectivity - to never miss out on momentous events, wherever you are.

Join in the Football Fever with TCL's Brand Ambassadors 

Ahead of the event, TCL has lined up a top squad of TCL 2022 football brand ambassadors with exceptional young midfielder from England Phil Foden; rising superstar and Spanish international Pedri; remarkable top-performer Rodrygo, a winger for Brazil national team; and Raphaël Varane, famed defender and a key player in the French national squad. As their national teams battle it out for a place in the final, the four football superstars will be a crucial part of TCL's global online campaigns during the football event.

Raphaël Varane (France): "Having the chance to connect to fans worldwide and inspire them to greatness is a fantastic opportunity. I'm glad to have this possibility to associate myself with a brand like TCL, whose track record shows their dedication to providing top-quality experiences for our supporters”.

Phil Foden (England): "When I was a kid, I got inspired by watching iconic football players and games on TV. Today, I hope to pass that calling on and inspire greatness in younger generations with TCL”.

Pedri (Spain): “Thrilled to have a chance to begin this new relationship with TCL. We all wish to provide positive experiences for fans and spread our passion for the sport, and as a TCL brand ambassador, I'm sure we can spread a positive sporting spirit that inspires our fans.”

Rodrygo (Brazil): “I'm happy to play a role as a TCL brand ambassador and collaborate with a company that places quality and inspiring individual greatness at the heart of their products."

To see the TCL Team in action, discover here the dedicated film starring the four TCL football ambassadors showing how to live smart with TCL innovative technologies and how to be ready for the big game.

TCL will invite fans to follow and cheer their favorite ambassador, share their passion for football and make the most of every football moment.

Cheer and Interact with Your Favourites!

The TCL’s Ambassadors Team aims to inspire people to pursue Greatness in their own live. To engage fans across Europe to cheer for their favourite ambassador, TCL has put together numerous actions allowing them to share their passion for football and even get the opportunity to meet their idols! Thanks to an online “Meet and Greet” session, fans can win an exclusive talk with their favourite footballer among Raphaël Varane, Pedri and Phil Foden. Starting now and until the 31st of December^[1], they will be able to register their chance to win, with no purchase requirements, via dedicated landing pages^[2] and across TCL social media channels.

In addition, specific social medias activations have been deployed, notably in France and Spain, where fans and football enthusiasts will be able to encourage their preferred team by using dedicated Instagram AR Filter or by joining the TCL TikTok challenge.

TCL will also roll out a series of pop-up roadshows where fans can get together in a carnival atmosphere and share football experiences, in person, around the world.

Stay tuned to learn more about TCL's online and offline activities, and get ready to cheer your favourite team, player and TCL brand ambassadors and celebrate every goal of this amazing global sports event.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. Visit TCL home page at https://www.tcl.com.

^[1] Available in France, Spain, United Kingdom, Czech Republic, Italy, Poland, Germany, Turkey, Belgium, Luxemburg, Netherlands, Greece.

^[2] https://tcl-inspirefootball.com/retail   

     https://tcl-inspirefootball.com/social