Sao Paulo, April 17: Neymar Jr., one of the world’s most influential and widely–recognized athletes, officially took up his new role as global brand ambassador for TCL, one of the top-three global television manufacturers and leading consumer electronics brand. The young star footballer kicked off the brand’s 2018 global sports campaign at an event in his hometown of Sao Paulo.
As part of his partnership with TCL, Neymar Jr. brings his star power and exceptional qualities to a wider, global community to bring the brand’s fans closer together.
Neymar Jr. was officially welcomed as Global Brand Ambassador of TCL and presented with a Chinese stamp by Sean Zhang, General Manager of Brand Management Center. In exchange, his autographed football shirt was presented to Kevin Wang, Senior Vice President of TCL Corporation and CEO of TCL Multimedia, Sean Zhang, General Manager of Brand Management Center of TCL Corporation and Dr. Affonso Brandão Hennel, joint venture partner of TCL in Brazil.
“This is a perfect fit for TCL because we are very passionate about sports,” said Kevin Wang, Senior Vice President of TCL Corporation and CEO of TCL Multimedia. “The partnership with Neymar Jr. will be fully integrated into TCL’s global brand and marketing strategies. We are excited to work with Neymar Jr. and to offer consumers an immersive viewing experience to embrace the sports they love this summer with our intelligent TV products.”
“I am honored to be Global Brand Ambassador for TCL. The brand and I share similar values, such as the constant pursuit of excellence and great results,” said Neymar Jr., “My fans watch me play football on TV, and I enjoy watching sport on my TCL TV at home with my family and friends. I know the partnership with TCL will be an entertaining journey,’’ added Neymar Jr.
Neymar Jr. experienced TCL’s flagship QLED TV X6 and TCL 4k UHD TV P6 at the event, which were launched in Brazil, and helped to co-launch a series of TCL x Neymar Jr. advertising campaign.
Recently, the company launched a large-scale outdoor advertising campaign with the theme “BORN A LEGEND” and celebrated the partnership at global landmarks such as New York’s Times Square, Hollywood TCL Chinese Theatre and in locations across the US, Mexico, France, Germany, Italy, Poland, India, Vietnam, Thailand, Australia and China.
The company will shortly launch an exclusive video campaign with Neymar Jr. in which he experiences other elements of TCL’s extensive product portfolio, including TVs, washing machines, refrigerators and other home appliances.