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Live from Berlin


Innovations, product launches and live demos, let’s backtrack to some of the highlights of TCL’s attendance at the largest Tech Event in Europe!


August 31st, a press conference focused on innovation


It is facing a large conference room full of international experts and journalists, who kindly responded to TCL’s invitation, that a proud TCL Chairman Tomson Li officially opened the event.


Following a short retrospective of the company’s global activity, the CEO teased some of the projects the group has in stores, both for the European continent and on a more global level, along with the latest novelties introduced at the event.


Tiago Abreu, Senior Product Designer at TCL, then takes over with the unveiling of the latest models of the XESS line, detailing the ground breaking technologies these new sets embark. On the docket, the presentation of the X2 and the X6, the lastest, top of the line flagships of TCL’s Premium Product Experience.


The X2, the world’s first ever Android-powered QLED TV, boasting a front-firing range of JBL speakers, is slated for launch all over Europe this fall.



New Xess X2 series


New Xess X2 series


New Xess X6 series


New Xess X6 series


Following a live integrated AI demonstration, and the showcasing of the bedazzling design and premium looks, the stunning picture and sound quality of the new sets, the visitors are now visibly looking forward to taking a much closer look at these greatly expected innovations on the tech market.


A lucky few will even be given a private demonstration of the new X2, but the public will have to wait until tomorrow for a hands-on test!


New Xess X2 series


Tiago Abreu during the press conderence


Xess Private Theatre


New Xess X6 series


A successful opening weekend!


The moment the gates opened at 10am, the TCL booth was swiftly flooded by enthusiasts, influencers, among other high tech aficionados. Standing in the middle of the exhibit area, the impressive TCL QLED TV assemblage quickly draws the attention of the attending photographers. Several meters tall and made almost entirely of put-together X2’s and curved-screen sets, it welcomes visitors as a giant with wide open arms would.


AI area


Stand TCL


TCL QLED TV assemblage


Stand TCL


This opening day ends on a high note with the EISA « Best Buy TV » 2017-2018 Award bestowed upon the C70. First announced in specialized press around mid-august, it rewards the 55 inches C70 in an official ceremony held in an adjacent hotel.


The Android TV demo using the Voice search remote control is also a big hit :


several visitors line up to try out the Google voice recognition feature directly on the demo TV sets at their disposal.


And so concludes this IFA opening weekend. With visitors seemingly delighted to have had the opportunity to take a closer look and try for themselves the upcoming new additions to TCL’s catalog in terms of design and new technologies, and depart with a visibly great impression.


EISA Award


C70 series


P60 series


Voice Search remote control


Sep, 05, 2017

Back to the first days at IFA 2018

Back to the first days at IFA 2018

Sep, 20, 2018