Chen said the company is already covering 80 per cent of the tier-I tier-II cities in the country and is now looking at enhancing presence in tier-III and tier-IV towns.
"This expansion would also help us to get to the top three position in the TV segment in the country," he added.
The company sold 80,000 TV units in India in 2017, 3 lakh units in 2018 and have closed last year with 10 lakh units, Chen said.
He added the company would continue to be associated with IPL this year as well.
TCL was the sponsor of Delhi Capitals in last year's IPL tournament.
"Going ahead, we will also add new product categories besides TVs and ACs at the facility," he added.
The facility would also be used in future for exports, Chen noted.
TCL introduced Google certified hands free voice control AI enabled android TV range.
Its 55 inch TV is priced at Rs 49,990 and the 65 inch model at Rs 69,990.
The company also launched its AC range priced between Rs 26,990 and Rs 43,990.
"We are much delighted to bring to the Indian market our prized offering; the line of AI and IOT powered smart air conditioners and AI Android TVs," Chen said.
TCL has invested Rs 2,000 crore to set up panel factory in Tirupati, Andhra Pradesh.