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With this association, TCL has added over 3,700 titles by ShemarooMe to its content platform
Mumbai, 27th March 2020: TCL, the global top-2 TV Company, has announced its association with ShemarooMe, the OTT video streaming platform by India’s leading content powerhouse Shemaroo Entertainment Limited.
Driven to provide a one-stop-solution for home entertainment to its users, TCL has been growing the content offerings on its platform. The global leader is already counted amongst the top 5 TV companies in India, riding on the back of its innovative AI x IoT offerings in the home appliances segment. With this association, TCL has added over 3,700 titles, boosting the content on its platform across genres like Bollywood, Regional, Comedy, Kids and more. Furthermore, the association will also enable ShemarooMe to expand its presence and reach out to a wide base of audience, both in the metropolis and beyond.
Further adding to the announcement, Mike Chen, General Manager, TCL India said, “We believe in creating an enhanced ecosystem of entertainment. Our partnership with Shemaroo Entertainment is a combination of high-end TV along with high-quality content offerings is an added value to the ownership and entertainment experience of TCL customers in India.”
Commenting on the association, Mr. Zubin Dubash, COO Digital, Shemaroo Entertainment Limited said, “We are delighted to partner with TCL to offer ShemarooMe to all TCL smart TV users. This partnership becomes even more relevant with the home being the new workplace. With Work From Home becoming a global norm, the world also needs time to unwind, with some "Watch From Home". Therefore, with over 15,000 hours of multi genre, multi-regional content on ShemarooMe we plan to make that experience even more perfect and relaxing.”
ShemarooMe will be available on the latest TCL Smart TV units and will be available on the launch bar, giving quick and easy access along with a complete digital entertainment experience. The app would be available on TCL television sets that are QLED to Android TV enabled ranging with advanced technology such as AI-powered Android TVs and the recently launched Android Pie (9.0).
About TCL Electronics
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and leading player in the global TV industry. Founded in 1981 in China, it now operates in over 160 markets globally. According to Sigmaintell, TCL ranked 2nd in the global TV market in terms of sales volume in Q1-Q3 2019. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home products.
About ShemarooMe
ShemarooMe is the Over the Top platform launched by Shemaroo Entertainment Limited, one of India’s leading content powerhouse, for the Indian market. Started over 5 decades ago as a book circulating library, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for authentic Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids categories to cater to the needs of all age groups. ShemarooMe gives the consumer the freedom to pick and choose the categories of content and pay for them separately. Introductory pricing Individual category plans cost - Rs. 49/ month or Rs. 499/ year. The all access plans cost Rs. 129/ month or Rs. 999/ year. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/.
