Neymar Jr. was officially welcomed as Global Brand Ambassador of TCL.The partnership with Neymar Jr. is a key step in TCL’s global brand strategy. The tie-up allows TCL to reach a wider audience of sports fans worldwide and to raise brand's global profile, reinforcing TCL's youthful, international brand image. As part of the partnership with TCL, Neymar Jr. brings his star power and exceptional qualities to a wider, global community to bring the brand’s fans closer together.
"We are delighted to welcome this outstanding, talented young athlete to the TCL family." "Neymar Jr. is truly a global sports icon who inspires fans to strive to reach the ultimate standards of excellence, just as TCL constantly strives for excellence in technological and product innovation. With sports fever set to spread all over the world this year, Neymar Jr. is undoubtedly the best possible partner with whom, together, we can deliver an exceptional experience to our consumers," said Li ,the Chairman and CEO of TCL Corporation.
The exclusive partnership with Neymar Jr. is TCL's latest initiative in an extensive program of premium sports sponsorships worldwide, which underpin our goal to connect with the growing community and fulfilling TCL's commitment to our global consumers. On April, the young star footballer kicked off TCL’s 2018 global sports campaign at an event in his hometown of Sao Paulo.
TCL recently launched a second outdoor advertising campaign in 17 cities across 13 countries worldwide. The large-scale advertising campaign featuring Neymar Jr has attracted global attention, showing TCL’s ambition and passion during the international football tournament.
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