TCL Continues to Transform Television Entertainment with the Launch of Expanded AI and Smart TV Product Ranges at IFA 2017
-TCL is transforming the television entertainment experience with AI and new content solutions
-The 85-inch QLED flagship XESS Private Theatre X6 features Quantum Dot technology, an elegant design and is the thinnest, local dimming-supported supersized TV in the world
-TCL consolidated its market-leading position in FH 2017 with continued, strong global performance
[Berlin, August 31, 2017] TCL, a top three global television manufacturer and QLED technology innovator, today unveiled its new, innovative smart TVs at IFA 2017 in Berlin. The expanded line-up includes the supersized QLED flagship XESS Private Theatre X6 and the P6 TV from TCL’s Popular series.
The products launched today incorporate the most important, dynamic technologies driving the television industry, such as QLED and AI and, together, continue to propel TCL to the forefront of global smart manufacturing and internet application service provision.
“Today marks another significant milestone for TCL, as we continue to innovate on behalf of our sophisticated global customer base,” said Tomson Li, Chairman, and CEO of TCL Corporation. “TCL’s mission is to empower our consumers globally to create their own inspiring moments and enjoy watching TV with their family and friends. We continue to embrace new technologies in order to deliver a new, superior entertainment experience. Our vision is to be a global leader in smart products and internet services,” Chairman Li added.
New TV products offer an immersive image, quality picture and audio technology and exquisite design
The Private Theatre XESS X6 employs world-leading Quantum Dot display technology and is the company’s latest generation of QLED TV. It accurately represents 1.07 billion colours and 157% (BT.709) range. With a colour volume that is 2.8× higher than OLED (500nits), XESS X6 has a colour purity 58.3% better than traditional TVs. At 60,000 hours, the colour lifespan of the X6 lasts two times longer than a regular OLED TV. The X6 adopts a local dimming solution and its picture hits 1,200 units in peak brightness, contributing to 600 backlit partitions. The contrast ratio (12 million:1) is increased by local dimming – supported by 1,200 LED backlights. The X6 also supports Dolby Vision™ high-dynamic-range (HDR). Leveraging the HDR technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colours.
The X6 comes with a Harman Kardon sound system, offering 12-sound channels and 360° surround stereo sound with a 10-inch large woofer. The volume generated by the 7.1.4 sound system reaches 40L. It also supports Dolby Atmos® sound technology and DTS: X 7.1.4 technology. Dolby Atmos delivers an immersive sound experience that directs audio all around you, including overhead, so that viewers feel as if they are in the middle of the story. Designed with rare earth magnets and equipped with silk dome loudspeakers, the X6 creates the most authentic theatre sound achievable at home. In addition, the X6 has a “night mode” and is Bluetooth-enabled, so that those who enjoy their entertainment in the wee hours can do so without disturbing anyone.
The X6’s carefully-selected, glossy walnut and copper finish gives a luxury touch. Inspired by traditional, hand-woven bamboo filaments, TCL created an authentic and unique pattern, laser-engraved for a beautiful double texture on the side-panels of the X6. Additionally, the product provides the home designer with three different options – it can be hung on the wall, or placed on a cabinet or the floor.
At just 24.8mm wide, the XESS Private Theatre X6 is one of the thinnest, supersized TVs and the thinnest of those above 80 inches in size that apply local dimming technology. It will be available in overseas markets in the near future.
The new, mid-range P6 TV elevates the TCL Popular Series’ trademark outstanding design and targets a young, trendy demographic. The P6 has an ultra-slim body piece, metallic casing, elegant flowline and a 4.8mm narrow bezel. It is available in 43”-65” sizes and two colour options, including stylish obsidian black and silver. A distinguishing feature of the P6 is the smart round button – a signature element of Popular Series identity. Besides the switch function, with one long press of the button, the user can also launch an intuitive navigation function.
Equipped with studio-level Dolby 5.1 surround sound, the P6 delivers HDR picture quality via 4K UHD display technology. With micro-dimming technology, the P6 achieves great contrast by analyzing the video content in hundreds of separate zones and adjusting the brightness and darkness of each separately. Importantly, the P6’s Sports Mode offers fans a more engaging experience, thanks to the optimization of live-action images and sound.
The P6 offers a smart experience, coming fully-loaded with content from Netflix, YouTube and GoLive 3.0, as well as the TCL TV+ APP Store. The P6 will be launched in overseas markets from Q4 2017, with Asia Pacific countries taking delivery first.
flagship XESS series, which received the iF Design Award 2017 earlier this year. TCL’s award-winning product portfolio also includes the TCL C70 TV – EISA “BEST BUY 2017-2018” and C2 series – Red Dot Award: Product Design.
* Product features specifications and local launch time differ in different regions, please check the local features and specifications.
Ambitious AI and new content solutions
The arrival of AI in the home heralds the arrival of a vastly superior entertainment experience. TCL delivers the latest AI and content solutions via truly innovative, beautifully-designed hardware.
TCL’s AI TV roadmap offers five key solutions, including:
-More user-friendly interaction: voice, image and movement recognition;
-Content throughway: the user can see what they want in the shortest time possible;
-More accurate recommendations: TCL AI TV identifies consumer needs via deep learning and tailors personalized content for them.
-Better connectivity: AI TV synchronizes data between different devices, creating a smart ecosystem. For example, your AI TV can become your personal health assistant. Just link your wearable device to the AI TV and synchronize your health data with the apps;
-Big data: to ensure the provision of high quality, comprehensive big data content, TCL collaborates with Google, Baidu, and other industry leaders.
Aimed at stimulating investment and the identification of new applications and talent cultivation in AI, TCL recently confirmed a new collaboration with Hong Kong University of Science and Technology (HKUST) and The Chinese University of Hong Kong (CUHK).
Additionally, TCL joined forces with internet giant Tencent in 2017, to further develop its smart TV business and, in particular, the delivery of rich content solutions. On 5 July 2017, FFalcon Technology Holdings Limited, a subsidiary of TCL Multimedia, together with Tencent Digital (Shenzhen) Company Limited, formed a strategic cooperation to provide funding support for the development of the smart TV business. In overseas markets, TCL cooperates with Netflix, Google, YouTube, Roku.
Strong global performance in the first half of 2017
Celebrating 36 years of consumer electronics expertise, TCL has been recognized by the market itself. In the first quarter of 2017, TCL ranked in the top three for global TV shipments (with a market share of 7.3%), according to IHS.
In FH 2017, TCL LCD TV sales volume (excluding commercial display) rose by 12.2% year-on-year to 9,603,392 sets. Thanks to TCL’s CBUS strategy (Curved, Big screen, 4K, and Smart TV), in overseas markets, LCD TV sales volume reached 5.74 million units, up 34.1% year-on-year, while sales value rose 51.0% year-on-year, equivalent to HKD8.38 billion.
LCD TV sales volume increased 215.9% and 20.5% in North America and emerging markets respectively, thanks to aggressive marketing. In terms of sales volume, TCL ranked third in France and the Philippines, fourth in Thailand and fifth in Vietnam, Australia and the US. TCL TVs are now available in all of the major North American retailers after recently entering Best Buy, the largest specialty retailer in the US consumer electronics industry. The brand also dominates Amazon.com TV sales in the US, with the top five best-selling TVs on the leading e-commerce site being TCL products.
Additionally, in FH 2017, TCL-owned Shenzhen China Star Optoelectronics Technology Co., Ltd (CSOT) continually expanded its share in the TV panel market. Market share of TCL’s 32-inch TV panel product ranked second in the world, while the 55-inch model ranked third in the world. TCL’s home appliance business also demonstrated a strong performance in the first half, achieving sales revenue of RMB9.23 billion, an increase of 36.3%. Of these, air-conditioning products sold 5.61 million units, an increase of 33.7%.
As one of the 2016-2017 Global Top 50 Consumer Electronic Brands honored by IDG, TCL is connecting with global consumers via a series of sports and entertainment marketing activities, such as its sponsorships of Hollywood’s TCL Chinese Theatre, the NBA Minnesota Timberwolves and Lynx, soccer team San Jose Earthquakes, The Ellen Show, CBF (Brazil), Rosario Central football club (Argentina), PBA (Philippines), The Melbourne Cup and MVFC (Australia), as well as a blockbuster DC movie tie-up to be revealed very soon.