Shenzhen, August 1, 2019 – TCL, one of the leading players in the global TV industry and a leading consumer electronics company, today launched a global marketing campaign with the theme “Born a Legend” to encourage consumers and employees to create User-generated Content (UGC) to demonstrate what makes them a ‘legend’ in everyday life.
TCL, the global top-2 TV corporation has come together with ESPN, the world’s leading creative sports channel, to create ‘Born a Legend’ series in India and across the globe.
ESPN, the world’s leading source of creative sports content and TCL, top three global television brand and leading consumer electronics company, have joined forces to share powerful stories from the world of sport through a new video series titled “Born a Legend”.
TCL-owned Shenzhen China Star Optoelectronics Technology Co., Ltd (CSOT) announced its first, 11th generation (“G11”) panel production line, known as t6, has commenced production.
The expanded range of AI-powered products is part of TCL’s efforts to build a smart home ecosystem that provides consumers with a simple, personalized life experience, underpinning its commitment to making people’s lives more intelligent.
TCL has been awarded at CES 2018. TCL TV has awarded by IDG, AVS Forum and NPD Group. Also, TCL’s 6-Series was named CES Editors’ Choice by Reviewed.com, while TCL’s flagship QLED TV X6 was also named a CES 2018 Innovation Awards Honoree.
At IFA 2018, TCL unveiled its new AI TV offerings, including TCL’s first 8K TV, TCL 8K QLED TV – FIBA Basketball World Cup 2019 Edition, TCL QLED TV X8, UHD Smart TV C7 and its premium product line Living Window. X8 honored with the “Display Technology Gold Award” at IFA 2018.
The partnership between TCL and FIBA has further expanded the company’s extensive existing sports sponsorship portfolio. The establishment of the partnership will be the latest collaboration in TCL’s well-established, global premium sports sponsorship program.
The company’s largest R&D center outside China is part of the company’s efforts to stimulate investment and innovation in artificial intelligence
Chinese brands are at the forefront of innovation, and so does TCL. China’s insatiable appetite for new technology is fueling the growth of many brand categories and powering innovation at an incredible pace.
The High Generation Panel Module Project is part of TCL’s wider investment in CSOT, which aims to fully integrate the TV manufacturing process. In the future, there will be more technology updates from CSOT.
The TCL C6 TV was awarded iF Design Award 2018 with its stunning and attractive appearance and high display quality.
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