Eileen Gu

TCL Global Brand Ambassador

Chinese Freestyle Skiing

Having become the youngest Olympic champion in freestyle skiing at the age of 18, and the first freestyle skier to win three medals at a single Winter Olympic Games, Gu perfectly embodies TCL's motto "Inspire Greatness".

Alex Vinatzer

Alpine Skiing

Alex Vinatzer, a rising star in Italian alpine skiing and a specialist in slalom and giant slalom, is known for his World Cup podium finishes and for representing Italy at the Winter Olympics. He has established himself as one of the most promising talents on the circuit, through his determination and impeccable technical style.

Christof Innerhofer

Alpine Skiing

Christof Innerhofer, a renowned Italian alpine skier, achieved Olympic glory at Sochi 2014, earning silver in the Downhill and bronze in the Super Combined. As a 2011 super-G World Champion and multiple World Cup winner, he exemplifies skill, perseverance, and excellence in the world of alpine skiing.

Joy Beune

Speed Skating

Joy Beune is currently one of the most successful long-track speed skaters in international competition. During her youth, she claimed no less than five world titles and set five junior world records, achievements that remain unbeaten to this day. With world titles in the 1,500m, 3,000m, 5,000m, team pursuit, and allround, she has already proven herself at the highest level.

Clement Noel

Alpine Skiing

Clement Noel, an iconic figure in French alpine skiing, distinguished himself by winning the Olympic gold medal in slalom at the 2022 Beijing Winter Olympics, along with multiple podium finishes at World Championships. Known for his precision and steely mindset, he embodies the excellence and discipline required to reach the highest level.

Frida Karlsson

Cross-Country Skiing

Frida Karlsson made her breakthrough as a teenager when she won relay gold at the 2019 World Championships, becoming the youngest world champion in cross-country skiing. Since then, she has continued to claim medals in World Championships, World Cups, and the Olympics.

Ebba Andersson

Cross-Country Skiing

Ebba Andersson has solidified her place among the sport's elite with two Olympic medals, showcasing her talent at the highest level. Known for her remarkable strength and consistency, she also boasts multiple World Championship golds, making her one of the premier championship racers in the world.

Jonna Sundling

Cross-Country Skiing

Jonna Sundling, a dominant force in cross-country sprint skiing, showcased her talent on the global stage with three Olympic medals at Beijing 2022, including individual gold in the sprint. Known for her exceptional performance, she also secured World Championship titles at Oberstdorf 2021, Planica 2023, and Trondheim 2025.

Jack Hughes

Ice Hockey

Jack, a New Jersey Devils forward, is a record-beating American ice-hockey hopeful and two-time NHL All-Star, known for his creativity and puck-handling skills.

Quinn Hughes

Ice Hockey

Renowned for his speed, Jack's brother Quinn, Vancouver Canucks Team Captain and defenseman, is an American ice-hockey player and superstar in today's NHL, who was named NHL's Best Defenseman in 2024.

Ayumu Hirano

Snowboard

A Japanese snowboarding champion, Ayumu won his first Olympic medal at the Olympic Winter Games in Sochi aged just 15. Since then, he has won two more Olympic medals including a gold in the men's halfpipe at the Olympic Winter Games Beijing 2022.

Mengting Liu

Freestyle skiing

A rising Chinese skiing star, Mengting won gold medals in both the freeski big air event and freeski slopestyle at the Asian Winter Games in Harbin, China, earlier this year.

Aline Rocha

Para Cross-Country Skiing 

Aline has competed in four Paralympic Games across both racing and skiing. She made history in 2023 as the first Brazilian and Latin American athlete to claim gold at the World Para Snow Sports Championships in Östersund.

Cristian Ribera

Para Cross-Country Skiing

A two-time Winter Paralympian athlete and Brazil's first Para Nordic Skiing Crystal Globe winner (2024/25), Cristian is rewriting history on the snow. Fresh off a double-gold victory at Continental Cup 2025 at Beitostolen, he was also the gold winner at World Championship Trondheim 2025. He and Aline now set their sights on a historic milestone: securing Brazil's first-ever Paralympic Winter Games medal at the Milano Cortina 2026.