TCL Wins Prestigious Display Technology Gold Award at IFA 2018
The TCL C6 TV, designed by TCL Multimedia Technology Holdings Ltd. Industrial Design Center of Product Center, China BU in Shenzhen, China, was awarded the iF Design Award 2018.
“The design concept (of TCL C6) is to mimic a cinema screen experience, providing optimal picture and sound performance in a television. The front speaker directly transmits sound to the user, bringing an amazing sound quality to the product category. The bottom picture frame and the front of the speaker are integrated,” said iF Design website describing the C6.
A jury of 63 independent experts from 16 countries selected the winners of the If Design Award 2018 in Hamburg in January. The 75 best entries were honored with the iF Gold Award 2018. A total of 6,402 entries from 54 countries registered for the competition in the following disciplines: Product Design, Communication Design, Packaging Design, Service Design/UX, Architecture, Interior Architecture and Professional Concept.
Jury chairman Fritz Frenkler said: "The number of iF Design Award registrations has been steadily increasing for years. This growing interest is certainly primarily the result of the outstanding communication work by iF and the dedicated team working with Ralph Wiegmann, iF CEO. However, it is also due to the great commitment from the industry in Asia, especially the Greater China region. Not only does their participation in the competition show their courage to face the assessment of a high-caliber, international jury, it also shows that many Asian companies have understood what good design can do for a business."
For 65 years, the iF Design Award has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF Design Award is one of the most important design prizes in the world.