TCL TURNS TEAM SPONSOR FOR ABU DHABI KNIGHT RIDERS

At the International League T20 to enhance the region-wide passion for cricket while entertaining a larger section of sports fans

Dubai; 20^th January 2023: TCL offers exciting opportunities for all cricket lovers across the globe and the Middle East and announces their association with Abu Dhabi Knight Riders (ADKR) as their official partner of the newest competition for one of the world’s most popular sports. The partnership offers a unique opportunity to be a part of the UAE’s first home-grown cricket tournament. The Abu Dhabi Knight Riders (ADKR) team is a Twenty20 franchise cricket team that plays in the International League T20.

As the dominant player in the global TV industry and a long-time sports supporter, TCL is looking forward to enhancing fans' experience of the action-packed event and inspiring greatness. Not only does TCL have a winning line-up of Mini LED QLED TVs that offer incredible viewing experiences for fans watching at home, but it will also roll out a host of exciting activities across the region.

TCL has been dedicated to Mini LED technology since 2018, and it's 2022 TCL TV series offers an ultra-wide choice of TVs from core to flagship models to maximize viewing enjoyment. TCL's latest generation of Mini LED technology delivers immersive next-level viewing with high contrast, improved brightness, an ultra-thin profile, and many more local dimming zones. With 16-bit ultra-precise light control, TCL Mini LED technology ensures richer colours and more realistic details in dark rooms or the brightest daylight.

Meanwhile, TCL's Mini LED backlight technology and up to 144Hz high refresh rate ensures fast moving objects are clearer and sharper on screen. The result is exceptional picture quality that puts viewers in the middle of the action to make them feel like they are pitch-side for a gala cricket viewing experience.

For the ultimate home theatre experience, the XL Collection of large TV displays includes 85-inch displays and the 98-inch QLED TCL TV, featuring Quantum Dot color technology. TCL's latest C- Series TVs also offer outstanding picture quality and premium 4K Mini LED TV C835, with Dolby Atmos for immersive sound.

Inaugurating the League was the match for Abu Dhabi Knight Riders on Friday 13 January at the Dubai International Stadium – Dubai, where the league was launched through a star-studded opening ceremony headlined by Indian rapper Badshah and RnB megastar Jason Derulo along with the ADKR team co-owner and globally acclaimed Shah Rukh Khan. The inaugural edition will reach its crescendo with the final played on 12 February 2023.

Ms. Sunny Yang, General Manager of TCL MEA, commented on the partnership: "Abu Dhabi Knight Riders is a promising team that has demonstrated an upward trend in cricketing performance and popularity among its enormous fan base. TCL will be able to increase visibility and bolster its leading position throughout the region by taking advantage of the team's excellent and quickly expanding reach. More importantly, by leveraging the passion for cricket across the region, the strategic alliance offers us yet another opportunity to promote sports across the nation".

Mr. Venky Mysore, CEO, Knight Riders Group, commented on the association, Knight Riders being a global brand, provides unique opportunities to partners. With our entry into the UAE market as Abu Dhabi Knight Riders, the partnership with TCL, given its vast presence across multiple markets including UAE is an apt fit for both the brands. Together, we are glad to have found a common goal of promoting sports in the region and look forward to having a great season with TCL on board”.

TCL’s association with Abu Dhabi Knight Riders also includes an impeccable line-up of top players who will play for the ADKR franchise in the UAE T20 League 2023.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. https://www.tcl.com/gulf/en.