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ABOUT TCL DESIGN

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TCL Design Innovation Center

TCL Design Innovation Center

TCL Design Innovation Center

TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

 

Our Departments

 

Our Departments

Design Strategy and User Insights

Design Strategy and User Insights

Craft near to mid-long design strategy and offer innovative directions for end-to-end design of TCL multi-category portfolio based on evolving user needs and accumulated technology expertise.

X-Lab

X-Lab

Synthesize advanced technology with new materials, and uncover new processes and concepts that meaningfully impact the needs of people and the planet.

Visual Communication Design

Visual Communication Design

Visualize aesthetic elements based on TCL design philosophy to illustrate product inspiration in global launch events, exhibition design, and Marcom assets like posters, advertisements, and websites.

Mobile Eco-Product Design

Mobile Eco-Product Design

Innovate the design of personal mobile devices which users rely on most every day: smartphones, tablets, wearables, routers, PCs, and emerging categories like foldable, AR, and VR glasses.

Home Eco-Product Design

Home Eco-Product Design

Design home appliances for users’ varied lifestyles: TVs, Air Conditioners, Refrigerators, Washing Machines, and Smart IoT products like Air Purifiers, Vacuum Cleaners, and Smart Door Locks.

User Experience Design

User Experience Design

Synergize user interface and interaction design elements for a unified TCL brand experience. Create smarter experiences across products powered by TCL AI×IOT Intelligent Technology.

 

6 TCL DIC Design Offices

 

6 TCL DIC Design Offices

TCL DESIGN HQ Shenzhen

TCL DESIGN HQ Shenzhen

Shenzhen TCL New Technology Co. Ltd., 10F, Building D4, TCL International E-city, Nanshan District, Shenzhen, Guangdong, PRC

TCL DESIGN Hefei

TCL DESIGN Hefei

TCL Home Appliance (Hefei) Co. Ltd., 10 Yunhu Road, Jingkai District, Hefei, Anhui, PRC

TCL DESIGN Zhongshan

TCL DESIGN Zhongshan

TCL Air Conditioner (Zhongshan) Co. Ltd., 3F, 59 Nantou Avenue West, Nantou Town, Zhongshan, Guangdong, PRC

TCL DESIGN Ningbo

TCL DESIGN Ningbo

TCL Communication (Ningbo) Co. Ltd., Building 5, Zone B, Ningbo R&D Park, Yangfan Road, Yinzhou District, Ningbo, Zhejiang, PRC

TCL DESIGN Hong Kong

TCL DESIGN Hong Kong

TCL Corporate Research (Hong Kong) Co. Ltd., 7F, TCL Building, Science Road East 22, Hong Kong Science Park, Hong Kong SAR, PRC

TCL DESIGN Huizhou

TCL DESIGN Huizhou

TCL King Electrical Appliances (Huizhou) Co. Ltd., No.78, Huifeng 4th Road, Huihuan Town, Huicheng District, Huizhou, Guangdong, PRC

 

TCL Design Heritage

 

TCL Design Heritage

TCL 41 Years History & Design

TCL 41 Years History & Design

TCL DIC Logo Story

TCL DIC Logo Story

TCL HORIZON Design Language

TCL HORIZON Design Language

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