TCL Hosts Global Flagship Product Launch on the latest innovations to demonstrate that Greatness Begins at Home

TCL announced latest brand updates, unmatched QD-Mini LED technology, support for Dolby Atmos FlexConnect, enthralling new entertainment and domestic appliance product line up and NXTPAPER devices

Kuala Lumpur, 10^th October 2023 - TCL, a leading consumer electronics brand and the world's top two TV brand, today held an online flagship product launch to global audience with impressive brand results from 2023 and unveil a series of exciting announcements, including the latest proprietary Mini LED technology, all new large screen TV line up, world first immersive sound experience with Dolby Atmos® FlexConnect and life improving enhancements in smart home technologies. 

An Impressive Start to 2023

TCL revealed incredible results and milestone achievements that took place in 2023, thanks to the brand’s dedication to the development of groundbreaking new technologies, innovatively designed new products, sustainability accomplishments and commitments, sports collaborations that resonated with audiences on a global scale.

TCL is topping the TV charts, ranked as the Top 1 98-inch TV brand¹ and Top 1 Google TV¹ in the world whilst continuing to demonstrate impressive growth in H1 2023. TCL’s QD-Mini LED TV shipments increased by 114.5%² and TCL’s QLED range continues to win over audiences globally, with a shipment growth of 69.9%². Confirming TCL’s dedication to deliver larger screens with supreme quality, shipments of XL Collection TVs have also increased by 67.8%². Finally, it’s not just TCL TV’s that are seeing significant growth. Thanks to dedicated R&D investment, TCL’s AC technology is leading the industry, with 13 million² AC units sold in last year alone.

TCL’s innovative product line is not only impressing customers. industry experts have awarded TCL with numerous accolades, including the CES Innovation Award, MWC Global Mobile Award, the Red Dot Design Award and three Expert Imaging and Sound Association (EISA) awards including the latest EISA HOME THEATRE MINI LED TV 2023-2024, testament to TCL’s dedication to pushing the boundaries of display technology.

Not just concerned with receiving recognition, in the spirit of giving back, TCL staked its commitment to sustainability with the launch of its Carbon Neutrality Whitepaper and pledge to achieve carbon neutral operations by 2050.

Redefining Premium Home Theater Experience

TCL further defined their entry-level QD-Mini LED TV by introducing the un-matched in value, C755 Series with 1300 nits peak brightness and 144Hz VRR. It sets the threshold for what truly makes a good QD-Mini LED TV. For a 65” TV, only 500 local dimming zones or above can deliver true Mini LED picture quality customers are looking for. The TCL C755 Series is available in an array of sizes: 55", 65", 75", 85", and a breathtaking 98" in selected global markets.

Maintaining global leadership in large-screen TV technology, TCL also presented a new 4K UHD TV, P745, the latest affordable model in large 85” and 98”. This offering reaffirms TCL's commitment to quality, reinforcing its reputation as a top choice for large-screen TVs.

Transform any seat into the best seat in the house with Dolby Atmos FlexConnect

TCL will bring a world first immersive audio experience to its upcoming lineup of TVs in 2024 with Dolby Atmos FlexConnect, Dolby’s latest innovation in immersive audio. Dolby Atmos FlexConnect is a new feature that seamlessly pairs together a TV’s sound system with accessory wireless speakers to deliver a more extensive and immersive Dolby Atmos sound experience. It then intelligently optimizes the sound for any room layout and speaker setup, offering the freedom to place one or more wireless speakers anywhere in a room without having to worry about whether they are placed perfectly.

Once calibrated, the system combines each accessory device with the TV’s speakers to unlock the best sound performance and deliver a great Dolby Atmos sound experience tailored to the listener’s home.

For more information on TCL’s XL collection, please visit: https://www.tcl.com/my/en/large-screen-tv

Enjoy Easier Viewing with TCL NXTPAPER Phones

TCL believes that greatness starts at home and reaches beyond. For mobile products, TCL is also proud of realizing the award-wining NXTPAPER technology to smartphones with The TCL 40 NXTPAPER and the TCL 40 NXTPAPER 5G. Both phones offer industry leading eye comfort and are hardware certified by TÜV for low harmful blue light. Additionally, an integrated sensor automatically adjusts display brightness and color temperature based on time and environment to provide suitable visual experiences and soft light at night, further elevating overall eye comfort. The display offers anti-glare functionality achieved by producing a paper-like matte effect texture with the recognition of reflection-free by TÜV. The specially designed NXTPAPER UI provides users the flexibility to choose between full-color manga or a black-and-white experience to suit their individual preferences.

Until now, available on select TCL tablets and laptops, users will soon have the option of slipping a full color paper-like NXTPAPER screen into their pocket as part of a great Android smartphone.

Elevates Extended Reality to the Next Level

TCL's relentless pursuit of augmented reality (AR) innovation reaches new heights with the enhanced version of TCL RayNeo X2, the world's first AR glasses with binocular full-color Micro-LED optical waveguide technology. Following its spectacular CES 2023 debut, these groundbreaking AR glasses now boast a host of impressive upgrades, creating an even more user-friendly connection between the real and digital realms. With an exceptional display upgrade delivering over 1,000 nits of image brightness and a stylish lens shade that blocks out strong light, users can enjoy vivid AR visuals even under direct sunlight. Refined software introduces features like voice-guided nearby navigation for smart destination searches, as well as facial-tracking real-time translation for global communication. The discreet RayNeo Ring enables intuitive content navigation, reducing the need for constant temple touches. Enhanced comfort, thanks to a cushioned nosepad and a more well-balanced weight, makes extended wear a breeze.

TCL is thrilled to announce that RayNeo X2 will soon be ready for consumer purchase -- kicking off with a launch in China with a limited release in the coming weeks. The next step on the horizon will be an overseas launch.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. Visit the TCL website at https://www.tcl.com/my.