Communication Products: Leading Human-Centered Design

By thoroughly understanding user behaviors and performance expectations, TCL created two award-winning products: the TCL NXTPAPER 11, an educational tablet that protects students' vision, and the TCL Onetouch 4021 Feature Phone, a feature phone that is both economical and long-lasting.

Art Series: Enhance the "Artistic Atmosphere" of Home

TCL is committed to seamlessly integrating artistic aesthetics and technological innovation. TCL Ultrathin Mesh Router is a pioneering "Art Frame" router. It is a 10mm ultra-thin, transparent, glossy art frame that can accommodate user-defined images. In addition, the TCL XESS A300 ART TV Series and the TCL XESS A300+ ART TV Series with Integrated Entertainment System were among the winners.

Smart Remote Control: Brand New Control Experience for Connected Home

The TCL Smart TV remote control is designed to address user pain points for fluent connectivity across home appliances. TCL TOUCH TV Remote Control features an innovative modular design. At the same time, TCL RC9 Series TV Remote Control is compatible with TCL's cross-category products ecosystem, providing users with a streamlined and intuitive home control experience.

Home Appliances: Creating an Integrated Home Aesthetic

With the growing trend of seamlessly integrated home decors, all the TCL Ultra Thin & Embedded Refrigerator Series (X Series REF) (2023 Series REF) (SBS REF) have won the iF Design Award this year, reflecting the perfect combination of aesthetics and technology. The smart structural design upgrades in the refrigerators seamlessly integrate with kitchen cabinets achieving zero gaps. Furthermore, TCL Free-Transform-Zone Series Refrigerator’s innovative designs allow flexible storage space adjustments to meet a wider range of needs. In addition, the award-winning TCL Q-Zone Washing Machine, with its ALL-IN-ONE knob design, makes the laundry experience effortless.

Soundbars: Crafting an Engaging Audio-Visual Experience

The TCL soundbars also achieved a 100% success rate this year. The TCL 93 Series and TCL S6 Series Home Theatre Soundbar offer a superior audio experience with their stylish design and recyclable material construction. In addition, the TCL W73 Wow Wireless Speaker features a 3D ABYSS MIRROR with interactive lighting effects to complement the surround sound system. All these products incorporate advanced audio-visual technology with exquisite design aesthetics, which led to their recognition.

User Experience Design: Creating a Diverse Life Experience Focused on Humanistic Care

TCL has consistently prioritized humanistic care, particularly in addressing diverse audiences. The TCL Growth TV Launcher caters to Gen Z preferences and enriches online social engagement by encouraging a more active and optimistic lifestyle. The TCL HEALTH HUB App promotes a healthier and more active lifestyle for our users. The TCL Movie Mood Explorer is a gesture-controlled UI for the smart discovery of movie listings based on the user's emotional state.

To enhance accessibility for all, we have conceptualized TCL Care UX Design in our TVs with color blind filters and screen reading for the visually impaired; sign language inputs, real-time captioning, and weak hearing assistance for the hard of hearing; voice customized control for the speech and mobility impaired; and safety and health reminders for older people and the vulnerable. Our smartphone’s TCL NXTVISION mode can optimize the display based on the user’s sensitivity to color and enhance the visual experience reducing fatigue.

In addition, the TCL Nature Inspired Sound System for our cross-category products and TCL's Smart Hotel IoT Solutions for corporate clients have also been recognized.

As a leading global tech brand, TCL has been committed to continuously improving design innovation with increasing investments to promote product & service experiences for our users.

In the overall ranking of the 2019-2023 iF Design Awards, TCL won the outstanding results of:

 - Top 10 in China (among 1,492 companies)

 - Top 25 in the World (among 2,775 companies)

which reflects TCL's continuous improvements in design innovation strength recognized globally. In the future, we will continue to maintain our "Customer-Centric" approach and strive to continuously enhance our products through technological updates and creative designs to provide outstanding experiences for our users worldwide.

About iF DESIGN AWARD

Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for excellent design. The iF Design brand is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture, and interior architecture, as well as professional concept, user experience (UX), and user interface (UI). All award-winning entries are featured on www.ifdesign.com.

About TCL

TCL is a leading global tech brand in display panels, TVs, home comfort, and mobile devices. Founded in 1981, TCL operates its manufacturing and R&D centers worldwide and has products and services in 160+ countries. 

At TCL, we are dedicated to improving people's lives and experiences with our innovative technology. Our products and services aim to solve problems, bring joy to families and friends, and create a safer and healthier world. We aspire to inspire and empower people to pursue greatness in their lives. To know more about us, visit https://www.tcl.com/my/en/about-tcl.