TCL Nature Inspired Sound System

2023-04-28

2023-04-28

 

The post-pandemic new normal has made users eager to get away from their stressful daily life to embrace nature for healing their hearts and soul. This determines the theme of the TCL Nature Inspired Sound design story. We enrich and unify the user experience across TCL's full-set AIxIoT product series (TV, refrigerator, air conditioner, washing machine, smart lock, smart stove). We take inspiration from Nature Water Eco-cycle and nature elements to connect with cross-category product attributes to form a complete design story to take our users on a multi-sensorial user experience journey connecting our products with the comfort of nature.

 

iF Design Award：

https://ifdesign.com/en/winner-ranking/project/tcl-nature-inspired-sound-system/582393

 

Red Dot Award：

https://www.red-dot.org/project/tcl-nature-inspired-sound-system-61080

 

2023-04-28