TCL Electronics today unveiled for the first time, the
next-generation of display technology at the 2020 Consumer
Electronics Show: Vidrian Mini-LED technology.
LAS VEGAS, January 6, 2020 – TCL Electronics (1070.HK), a
dominant player in the global TV industry and leading consumer
electronics company, today unveiled for the first time, the
next-generation of display technology at the 2020 Consumer
Electronics Show: Vidrian™ Mini-LED technology.
Taking the lead in global display technology innovation once
again to deliver powerful picture performance, TCL’s new Vidrian
Mini-LED technology is the world’s first TV backlight with the
driving semi-conductor circuitry and tens of thousands of
micro-meter class mini-LEDs directly infused in a crystal-clear
glass substrate. Vidrian Mini-LED technology is the next stage
in pushing LCD LED TV picture performance to unrivaled levels of
sharp contrast, brilliant luminance, and highly stable long-life
performance. When combined with TCL’s big-screen 8K LCD panels,
this high-performance backlight technology will enable consumers
to enjoy an immersive experience in all lighting conditions,
from being enveloped in a movie in the darkest of home theaters
to being thrilled by a daytime ball game in a sun-lit living
room. TCL TVs powered by Vidrian Mini-LED technology will
deliver uncompromised screen performance in any room at any
time.
“We believe that Mini-LED technology will shape the near future
of the industry and TCL has already pioneered in applying this
technology to TVs”. said Kevin Wang, CEO of TCL Industrial
Holdings and TCL Electronics. “This year we are launching the
world’s first Vidrian Mini-LED technology as part of TCL’s
commitment to bringing a better viewing experience to people
around the world.
Powerful Performance
Unlike older-generation TV display technologies that struggle
with bright room conditions or long-term use, TCL TVs powered by
Vidrian Mini-LED technology will deliver exceptional contrast
and powerfully brilliant luminance that are a perfect fit for
any TV viewing style – from cinephiles that crave accuracy and
detail to fast-twitch gamers that demand non-stop hours of
lightning-fast color, contrast and clarity. By infusing pure
glass sheets that span 65 inches, 75 inches or larger with tens
of thousands of tiny light sources all individually precisely
controlled, the powerful TV performance will be in a league of
its own.
World-Class Display
TCL’s esteemed record for developing innovative TV technology
that excites customers and critics alike continues again this
year with the introduction of its powerful new Vidrian Mini-LED
technology. Taking advantage of TCL’s USD $8 billion investment
in a recently opened and state-of-the-art panel fabrication
facility, all design and automated production of the LCD panel
as well as the new glass light blades featuring Vidrian Mini-LED
technology are controlled in-house by TCL. Compared with the
existing LED LCD production process that uses traditional
printed circuit board manufacturing techniques, TCL’s newly
developed process that melds semi-conductor circuitry together
with a crystal substrate will deliver greater efficiency,
greater light precision and greater luminance output.
With a slimmer design, longer-life performance, sharper
contrast, enhanced vibrant color, and greater clarity, TCL TVs
powered by Vidrian Mini-LED technology will deliver more beauty,
joy and entertainment to our customers than ever before.
To learn more about TCL and its innovative home electronics
product line, including high-performance 8K HDR TVs powered by
Vidrian Mini-LED technology, please visit booth #12930 in
Central Hall at the 2020 Consumer Electronics Show January 7-10
in the Las Vegas Convention Center or visit
www.tcl.com/ces2020.
About TCL
TCL Electronics (1070.HK) is a fast-growing consumer electronics
company and leading player in the global TV industry. Founded in
1981 in China, it now operates in over 160 markets globally.
According to Sigmaintell, TCL ranked 2nd in the global TV market
in terms of sales volume in Q1-Q3 2019. TCL specializes in the
research, development and manufacturing of consumer electronics
products ranging from TVs, audio and smart home products.
TCL Media Contacts:
TCL Global
Siyang Wang /Mason Zhong
+86 755 33311656
pr@tcl.com
BlueCurrent Hong Kong
Tyler Schmalenberg +852 6300 1102 |
tyler.schmalenberg@bluecurrentgroup.com
Charlie So + +852 2586 7850 | Charlie.So@bluecurrentgroup.com
