The Sound of Nature

TCL’s Nature-Inspired Sound System Design Story

The Sound of Nature

TCL’s Nature-Inspired Sound System Design Story

Sound is a medium that is an essential channel for obtaining information from the outside world. In many creative fields, sound is an important design element like shape and color. It conveys emotions through the senses, triggering association and memory.

 

The post-pandemic new normal has made people want to escape daily stressors and embrace nature. Nature has a powerful influence on our mental state, healing our hearts and soul. According to our research on sound design trends and user studies, most users prefer soft and calm sounds.

 

We created the TCL Nature Inspired Sound System based on our extensive research and introduced it across our full line of AIxIoT product categories (TV, refrigerator, air conditioner, washing machine, smart lock, smart stove). This is part of a larger design language that we created to connect users with a sense of calm and peace when interacting with TCL products. The goal was to embody the feeling of nature for a more positive user experience.

 

Sound is a medium that is an essential channel for obtaining information from the outside world. In many creative fields, sound is an important design element like shape and color. It conveys emotions through the senses, triggering association and memory.

 

The post-pandemic new normal has made people want to escape daily stressors and embrace nature. Nature has a powerful influence on our mental state, healing our hearts and soul. According to our research on sound design trends and user studies, most users prefer soft and calm sounds.

 

We created the TCL Nature Inspired Sound System based on our extensive research and introduced it across our full line of AIxIoT product categories (TV, refrigerator, air conditioner, washing machine, smart lock, smart stove). This is part of a larger design language that we created to connect users with a sense of calm and peace when interacting with TCL products. The goal was to embody the feeling of nature for a more positive user experience.

 

 

Bringing users into the natural world

 

Inspired by TCL’s HORIZON Design Language and the novel ‘Lost Horizon’ by James Hilton which popularized the mystical Shangri-La, we have created elements within everyday products that magically transfer our users into a utopian natural experience.Starting from the functional attributes of the product, we blend natural elements into our product design to leave users with a serene feeling.

 

Bring users into the natural world

 

Starting from the functional attributes of the product, we connect different natural elements with our product categories to bring users a beautiful and natural imagination world.

The Smart TV

Through the rectangular window of the TV, users can watch anything they are interested in, exposing them to an entire world far beyond the walls of their living room.

The Smart TV

Through the rectangular window of the TV, users can watch anything they are interested in, exposing them to an entire world far beyond the walls of their living room.

The Smart Lock

Protecting family members like an indestructible rock cliff, smart locks must be reliable and reassuring.

The Smart Lock

Protecting family members like an indestructible rock cliff, smart locks must be reliable and reassuring.

The Air Conditioner

Breathe in the cool air of the forest to calm down the restless mind. The breeze from the air conditioner is just like the wind blowing from the forest, healing and comfortable.

The Air Conditioner

Breathe in the cool air of the forest to calm down the restless mind. The breeze from the air conditioner is just like the wind blowing from the forest, healing and comfortable.

The Kichen Product

The heat of the kitchen product is like a warm campfire, cooking delicious food for the user and providing that warm feeling of home we all crave.

The Kichen Product

The heat of the kitchen product is like a warm campfire, cooking delicious food for the user and providing that warm feeling of home we all crave.

The Washing Machine

Like the cleansing effect of a lake, the washing machine keeps clothing clean to promote a healthier life.

The Washing Machine

Like the cleansing effect of a lake, the washing machine keeps clothing clean to promote a healthier life.

The Refrigerator

Symbolizing the crisp freshness of a glacier, users open the refrigerator door, as if entering the world of the arctic, locking in the freshness of food.

The Refrigerator

Symbolizing the crisp freshness of a glacier, users open the refrigerator door, as if entering the world of the arctic, locking in the freshness of food.

Nature Water Eco-Cycle Inspired Music

 

Inspired by the water eco-cycle, natural elements connect with cross-category product attributes to form a complete design story.

The story starts from the vastness of the universe where water evaporates and is stored in the atmosphere of space, forming rain that laps on rocks and cliffs. The rain forms groundwater which moistens the soil of forests. The above-ground water then flows through grasslands, converging into crystalline lakes that accumulate and solidify to form glaciers. Finally, the water evaporates back to the skyline of the universe.

 

Nature Water Eco-Cycle Inspired Music

 

Inspired by the water eco-cycle, natural elements connect with cross-category product attributes to form a complete design story.

The story starts from the vastness of the universe where water evaporates and is stored in the atmosphere of space, forming rain that laps on rocks and cliffs. The rain forms groundwater which moistens the soil of forests. The above-ground water then flows through grasslands, converging into crystalline lakes that accumulate and solidify to form glaciers. Finally, the water evaporates back to the skyline of the universe.

 
 

TCL's Brand Jingle Sound

 

We also designed the TCL's brand Jingle sound for the first time, with C major as the main key, which is generally associated with childlike
innocence, naivety, and happiness, giving the listener a positive feeling.

 

In key art for TCL's brand jingle sound, we also subtly integrated the musical score within it as an inspired visualization. The five stones of different heights standing on the water’s surface, like the five music notes on the staff, compose the basic melody of the TCL's brand jingle sound.

 
 

TCL's Brand Jingle Sound

 

We also designed the TCL's brand Jingle sound for the first time, with C major as the main key, which is generally associated with childlike
innocence, naivety, and happiness, giving the listener a positive feeling.

 

In key art for TCL's brand jingle sound, we also subtly integrated the musical score within it as an inspired visualization. The five stones of different heights standing on the water’s surface, like the five music notes on the staff, compose the basic melody of the TCL's brand jingle sound.

 

Same Melody but Different Feeling

 

TCL's brand Jingle sound will also appear repeatedly in the switch sound of various categories of products. According to the attributes of different categories, we choose different musical instruments to play the same melody of the turn ON & OFF sound to bring different feelings to users.

 

Same Melody but Different Feeling

 

TCL's brand Jingle sound will also appear repeatedly in the switch sound of various categories of products. According to the attributes of different categories, we choose different musical instruments to play the same melody of the turn ON & OFF sound to bring different feelings to users.

 

The Smart TV

The smart TV switch sound adopts the PAD sound made by the electronic synthesizer, , conveying  intelligence with a hint of mystery.

The Smart TV

The smart TV switch sound adopts the PAD sound made by the electronic synthesizer, , conveying  intelligence with a hint of mystery.

The Air Conditioner

The switch sound of the air conditioner uses the sound of the flute, which is like the refreshing feeling of a gust of wind blowing as if you can hear a little bird singing to reflect the agility of the natural forest.

The Air Conditioner

The switch sound of the air conditioner uses the sound of the flute, which is like the refreshing feeling of a gust of wind blowing as if you can hear a little bird singing to reflect the agility of the natural forest.

The Washing Machine

For the switch sound of the washing machine, we used a light ringtone to bring a sense of pleasure and relaxation and make ordinary housework feel extraordinary.

The Washing Machine

For the switch sound of the washing machine, we used a light ringtone to bring a sense of pleasure and relaxation and make ordinary housework feel extraordinary.

The Smart Lock

Considering the volume and size of the smart lock, we chose a light and bright ringtone as its switch sound, which is simple and inviting. It‘s featured in the X10, C10 & P10 smart door locks, which are for sale in the Chinese market.

The Smart Lock

Considering the volume and size of the smart lock, we chose a light and bright ringtone as its switch sound, which is simple and inviting. It‘s featured in the X10, C10 & P10 smart door locks, which are for sale in the Chinese market.

The Kitchen Product

The switch sound of the kitchen product combines the electric piano and the guitar. The sound of the electric piano is warm and soft, the guitar brings an approachable sense of home. The combination of these two musical instruments brings users a warm and uplifting feeling.

The Kitchen Product

The switch sound of the kitchen product combines the electric piano and the guitar. The sound of the electric piano is warm and soft, the guitar brings an approachable sense of home. The combination of these two musical instruments brings users a warm and uplifting feeling.

Anyone wants their home to be full of comfort and relaxation, a sanctuary from the hustle and bustle of everyday life. We hope that through the TCL Nature Inspired Sound System design, the tranquility and peace from nature can be infused into every use of the product, beyond providing convenience. Each time a user turns their product on or off, TCL products lend a sense of comfort.

Anyone wants their home to be full of comfort and relaxation, a sanctuary from the hustle and bustle of everyday life. We hope that through the TCL Nature Inspired Sound System design, the tranquility and peace from nature can be infused into every use of the product, beyond providing convenience. Each time a user turns their product on or off, TCL products lend a sense of comfort.

TCL Nature Inspired Sound System Design won the 2022 Red Dot Design Award, Brand & Communication Design Category.

TCL Nature Inspired Sound System Design won the 2022 Red Dot Design Award, Brand & Communication Design Category.