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        TCL DESIGN

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        TCL Design Innovation Center

        TCL Design Innovation Center

        TCL Design Innovation Center

        TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

        TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

         

        Our Departments

         

        Our Departments

        Design Strategy and User Insights

        Design Strategy and User Insights

        Craft near to mid-long design strategy and offer innovative directions for end-to-end design of TCL multi-category portfolio based on evolving user needs and accumulated technology expertise.

        X-Lab

        X-Lab

        Synthesize advanced technology with new materials, and uncover new processes and concepts that meaningfully impact the needs of people and the planet.

        Visual Communication Design

        Visual Communication Design

        Visualize aesthetic elements based on TCL design philosophy to illustrate product inspiration in global launch events, exhibition design, and Marcom assets like posters, advertisements, and websites.

        Mobile Eco-Product Design

        Mobile Eco-Product Design

        Innovate the design of personal mobile devices which users rely on most every day: smartphones, tablets, wearables, routers, PCs, and emerging categories like foldable, AR, and VR glasses.

        Home Eco-Product Design

        Home Eco-Product Design

        Design home appliances for users’ varied lifestyles: TVs, Air Conditioners, Refrigerators, Washing Machines, and Smart IoT products like Air Purifiers, Vacuum Cleaners, and Smart Door Locks.

        User Experience Design

        User Experience Design

        Synergize user interface and interaction design elements for a unified TCL brand experience. Create smarter experiences across products powered by TCL AI×IOT Intelligent Technology.

         

        6 TCL DIC Design Offices

         

        6 TCL DIC Design Offices

        TCL DESIGN HQ Shenzhen

        TCL DESIGN HQ Shenzhen

        Shenzhen TCL New Technology Co. Ltd., 10F, Building D4, TCL International E-city, Nanshan District, Shenzhen, Guangdong, PRC

        TCL DESIGN Hefei

        TCL DESIGN Hefei

        TCL Home Appliance (Hefei) Co. Ltd., 10 Yunhu Road, Jingkai District, Hefei, Anhui, PRC

        TCL DESIGN Zhongshan

        TCL DESIGN Zhongshan

        TCL Air Conditioner (Zhongshan) Co. Ltd., 3F, 59 Nantou Avenue West, Nantou Town, Zhongshan, Guangdong, PRC

        TCL DESIGN Ningbo

        TCL DESIGN Ningbo

        TCL Communication (Ningbo) Co. Ltd., Building 5, Zone B, Ningbo R&D Park, Yangfan Road, Yinzhou District, Ningbo, Zhejiang, PRC

        TCL DESIGN Hong Kong

        TCL DESIGN Hong Kong

        TCL Corporate Research (Hong Kong) Co. Ltd., 7F, TCL Building, Science Road East 22, Hong Kong Science Park, Hong Kong SAR, PRC

        TCL DESIGN Huizhou

        TCL DESIGN Huizhou

        TCL King Electrical Appliances (Huizhou) Co. Ltd., No.78, Huifeng 4th Road, Huihuan Town, Huicheng District, Huizhou, Guangdong, PRC

         

        TCL Design Heritage

         

        TCL Design Heritage

        TCL 41 Years History & Design

        TCL 41 Years History & Design

        TCL DIC Logo Story

        TCL DIC Logo Story

        TCL HORIZON Design Language

        TCL HORIZON Design Language

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