TCL Design Innovation Center

TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

As a leading global tech brand, TCL has been committed to continuously improving design innovation with increasing investments to promote product & service experiences for our users.

In the overall ranking of the 2019-2023 iF Design Awards, TCL won the outstanding results of:

 - Top 10 in China (among 1,492 companies)

 - Top 25 in the World (among 2,775 companies)

which reflects TCL's continuous improvements in design innovation strength recognized globally. In the future, we will continue to maintain our "Customer-Centric" approach and strive to continuously enhance our products through technological updates and creative designs to provide outstanding experiences for our users worldwide.