Vivid Display.
Immersive Sound.

A bigger, more thrilling screen.

Enjoy striking clarity and boosted colour tonality, bursting out on an expansive 6.6" HD+ display.

A bigger, more thrilling screen.

Enjoy striking clarity and boosted colour tonality, bursting out on an expansive 6.6" HD+ display.

Elevating streaming, games, and images to the next visual level with a NXTVISION display technology.

Theatre-like viewing.

Dive into all-new immersion while playing and streaming.

Theatre-like viewing.

Dive into all-new immersion while playing and streaming.

Dual stereo speakers.

Browse online, stream videos or music and take video calls with thumping, crystal-clear stereo vibes.

Dual stereo speakers.

Browse online, stream videos or music and take video calls with thumping, crystal-clear stereo vibes.

Stylish. Sleek. Slim.

Sculpted with soothing curves and a shiny glass-like back cover radiating with vibrant colour vibes.

Stylish. Sleek. Slim.

Sculpted with soothing curves and a shiny glass-like back cover radiating with vibrant colour vibes.

Lavender Purple

Naturally inspires seamless serenity and refreshed purity.

Lavender Purple

Naturally inspires seamless serenity and refreshed purity.

Dark Grey

Embraced in stillness with modest simplicity and subtle longevity.

Dark Grey

Embraced in stillness with modest simplicity and subtle longevity.

Versatile eye care.

Low Blue Light Filter.

More protection and eye comfort while preserving the original colour tones.

Low Blue Light Filter.

More protection and eye comfort while preserving the original colour tones.

E-book time with grayscale tones.

Relax your eyes while reading and preserving battery life.

E-book time with grayscale tones.

Relax your eyes while reading and preserving battery life.

Battery just got smarter.

Be reminded less about the battery while you stream lengthy videos or music playlists, take long video calls, and

have many apps open at once.

Battery just got smarter.

Be reminded less about the battery while you stream lengthy videos or music playlists, take long video calls, and have many apps open at once.

Longer battery life with the

Smart Manager.

Two dedicated saving modes to keep the battery power going for longer during critical moments.

Extra power saver.

A Smart Manager app instantly cleans up the memory and blocks apps and notifications when you want to preserve your battery power.

Longer battery life with the Smart Manager.

Two dedicated saving modes to keep the battery power going for longer during critical moments.

Extra power saver.

A Smart Manager app instantly cleans up the memory and blocks apps and notifications when you want to preserve your battery power.

Intelligent charging mode.²

The battery powers up overnight to its fullest capacity just before you wake up.

Intelligent charging mode.²

The battery powers up overnight to its fullest capacity just before you wake up.

Time-tested performance.

Designed to perform without any major degradation that might compromise a user’s resource-intensive multitasking.

Time-tested performance.

Designed to perform without any major degradation that might compromise a user’s resource-intensive multitasking.

Accelerated multitasking.

Keep many apps open and flip between them, as well as tabs and slides. Take non-latent video calls with the deeply optimized Hyper Engine chipset.

Accelerated multitasking.

Keep many apps open and flip between them, as well as tabs and slides. Take non-latent video calls with the deeply optimized Hyper Engine chipset.

The art around you.

Creativity lies in the simplicity with 13MP AI and deep camera lenses. Intuitive features will let you explore the daily beauty in your life.

The art around you.

Creativity lies in the simplicity with 13MP AI and deep camera lenses. Intuitive features will let you explore the daily beauty in your life.

Artfulness in portraits.

Gently blur the background and portray yourself with natural skin colour tonality.

Artfulness in portraits.

Gently blur the background and portray yourself with natural skin color tonality.

Time-stopping HDR sceneries.

Catch the early morning hues or the last evening rays behind you.

Time-stopping HDR sceneries.

Catch the early morning hues or the last evening rays behind you.

Enjoy effortless selfies.

5MP AI-powered front lens that uses Auto Focus without button pressing.

Enjoy effortless selfies.

5MP AI-powered front lens that uses Auto Focus without button pressing.

Take hands-free shots.

Auto Capture Mode intuitively tracks your hand gestures to take a shot after a 2-second beep count.

Take hands-free shots.

Auto Capture Mode intuitively tracks your hand gestures to take a shot after a 2-second beep count.

Store photos, videos, and essential apps.

Secure Face Unlock.

Made easy and instant, for comfort and security.

Secure Face Unlock.

Made easy and instant, for comfort and security.

1. Battery data based on results from internal lab tests. Actual battery life varies by personal usage.

2. A smart charging mode adapts to the phone’s charging routine (e.g. during nighttime). The mode pauses charging when the battery reaches a certain percentage. Then it charges to 100% with the reduced current just before you wake up.

3. A microSD card is sold separately.

Actual product features and specifications (including but not limited to appearance, colour and size), as well as actual display contents (including but not limited to backgrounds, interface and icons) may vary by country. Please consult the point of sale for further information.

The product pictures shown are for reference only. Please take actual products as standard.

SPECIFICATIONS

40 Series