Shenzhen, February 5, 2018: TCL announces the global partnership with the International Basketball Federation (FIBA). New partnership further expands the company’s extensive existing sports sponsorship portfolio. The partnership, which comes into effect immediately and covers worldwide FIBA competitions until December 31, 2019, is the latest collaboration in TCL’s well-established, global premium sports sponsorship program.
TCL has been the Official Smart Television Partner of the Ellen DeGeneres Show for consecutive five seasons. This continued partnership has helped to bring TCL into the homes of many, with multiple on-air audience giveaways and digital promotions through Ellen’s social media and website.
Since 2016, TCL was proud to join Melbourne Victory FC as a premier partner and their official television supplier. As part of the partnership, TCL enjoys a number of contractual benefits, such as its branding appearing on the Victory FC media polo and on LED signage at all home games.
As the Official Home Theater Supplier (Official TV) of the Minnesota Timberwolves and Lynx since 2016, TCL has built on the partnership to engage with sports fans around the world. Apart from brand visibility, TCL cooperated with the Minnesota Timberwolves and Lynx on in-arena activations.
The Rose Bowl in Pasadena, California, just outside Los Angeles, is one of the most iconic stadiums in sporting history and home to the annual Rose Bowl game. TCL is the official TV sponsor for the Rose Bowl.
The partnership between TCL and Melbourne Cup started since 2004 for consecutive 14 years. The Cup is Australia's most prestigious annual thoroughbred horse race. It is a 3,200-meter race for three-year-old and older horses and was first held more than 150 years ago.
The PBA league first began in the Philippines in April 1975 and is the most popular basketball league in the country. At home, the PBA league is equivalent to a local NBA with audiences numbering over 14 million viewers on average. The TCL and PBA partnership started in 2015 and TCL is “The Official TV of the PBA”.
In 2013, TCL purchased the naming rights to the world-famous TCL Chinese Theatre in Hollywood, California. Since 1927, the Chinese Theatre has been an icon in Hollywood and the entertainment industry, hosting numerous major movie premieres and known as the historic spot to take photos with your favorite celebrity’s hand and footprints. The partnership with the iconic Chinese Theatre has bonded TCL’s commitment to North America and sets the tone to bring theatre-style experiences into the home.