America’s Fastest-Growing TV Brand Expands into New Market; Unveils Full Lineup and Availability of its Award-Winning TCL Roku TVs


CORONA, CALIF. – November 1, 2018 - TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced pricing and availability of its new TCL Roku® TV models in Canada. The much-anticipated portfolio for Canada includes three lines of TCL TVs that merge superior picture quality with the industry’s best smart TV experience – the award-winning 6-Series boasting Dolby Vision™ HDR technology, critically acclaimed 4-Series with stunning Ultra HD picture quality, and the simply smart 3-Series featuring a high definition display, all running the Roku OS to deliver more than 150,000 movies and TV episodes.


“Consumers in Canada have been seeking out TCL Roku TVs for quite a while, so we are especially excited to serve this market with our most successful models. There is a clear demand in this region for bigger screens with best-in-class picture quality and TCL is meeting both of those needs by offering a premium home entertainment experience with products that feature leading technology like Dolby Vision and the Roku OS,” said Chris Larson, Senior Vice President, TCL North America. “Entering Canada armed with our award-winning TCL Roku TVs is the perfect introduction for our brand as we continue to drive TCL’s worldwide success. As a global leader in technology, TCL has quickly positioned itself as a major contender within North America due to its integrated supply chain and massive scale and we look forward to building on that rapid growth by launching our televisions in a new territory.”


TCL Roku TVs feature the latest version of the Roku OS, are simple to set up and incredibly easy to use. The inviting home screen places all entertainment favorites in one place, from cable boxes and gaming consoles to favorite streaming channels. The Roku platform offers easy access to over 150,000 movies and TV episodes, including The Roku Channel which gives customers free access to a collection of films, TV shows, news and more. The 6-Series models also come with the Dolby Access channel, a first for TCL Roku TVs, enabling consumers a spectacular unboxing experience through amazing trailers and shorts that showcase the performance of Dolby Vision on your TV.


While all TCL Roku TVs are powered by the Roku OS, each of the three series delivers a unique combination of design, features and performance to fit the needs of every consumer. Crowning TCL’s lineup, the premium 6-Series is available in a 55” model (55R617-CA) for $849 and a 65” model (65R617-CA) for $1249 at your favorite retailer. The other models are also available now, starting under $400 for the 43” 4-Series (43S425) screen size while the 3-Series starts with a 32" model (32S325) at less than $200.


TCL Roku TV 6-Series: Powerful Performance


Elevating the home entertainment experience with enhanced voice capabilities through its first-class smart TV operating system, the new TCL 6-Series combines stunning 4K high dynamic range picture performance and powerful stealth metal design for a superior TV experience. The set supports Dolby Vision, a comprehensive and premium HDR solution, as well as open HDR and now boasts HDR Performance Package Pro to further elevate the experience. Leveraging the HDR technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision on the 6-Series TV transforms viewing experiences in the home by delivering greater brightness and contrast, as well as a fuller palette of rich and detailed colors. Dolby Vision is an end to end ecosystem embraced by major Hollywood studios, global content distributors, and OEMs worldwide. More than 200 hours of episodic content and 240+ movies are available in Dolby Vision via OTT streaming or 4K UHD Blu-ray disc.


To achieve impressive High Dynamic Range performance, the 6-Series TVs deliver unmatched contrast ratio among LCD TVs using TCL’s Contrast Control Zones® technology to identify bright and dark areas in each frame of content and control each zone within the frame to yield striking contrast between light and dark areas. The new 2019 6-Series features an impressive 96 zones for the 55” model and 120 zones for the 65” model.


HDR Performance Package Pro on 6-Series televisions also feature Wide Color® Gamut with NBP Photon™ technology for even more realistic colors. TCL’s NBP Photon technology (Nano Band Phosphor) is an innovative combination of high-output LEDs with precision phosphors that deliver a palette on 6-Series TVs nearly matching the DCI-P3 reference color standard found in the professional equipment used by Hollywood content creators. Just as a director envisions the brilliant and saturated colors of a movie using the best camera and display technologies available, the color performance of the 6-Series accurately recreates the vibrancy of the director’s vision in your own living room.


While NBP Photon technology helps ensure vibrant colors, an all-new iPQ Engine® intelligently tailors precise colors based on the capability of each TV to maximize coverage of the DCI-P3 Hollywood color reference standard. Using intelligence gained in TCL’s deep vertical integration throughout the production supply chain and employing this intelligence via an algorithm that monitors performance on each 6-Series, TCL’s iPQ Engine controls the colors so that each TV’s performance consistently delivers an accurate image across the color spectrum for an out-of-the-box experience that’s closer to reality.


Additionally, TCL utilizes HDR Pro Gamma™ technology to create a custom tone map for different environments to accurately reproduce details so they remain easily visible in any lighting condition. To deliver impactful HDR performance in any viewing environment – from dark home theaters to bright living rooms – TCL’s new HDR Pro Gamma feature ensures every detail is captured in HDR entertainment content and is perfectly visible. The 6-Series offers picture settings available for dark home theaters (HDR Dark), moderately bright living rooms (HDR Normal), and even the brightest sunlit spaces (HDR Bright) so that stunning HDR is available anytime and anywhere.


TCL Roku TV 4-Series: Stunning Picture


The 4-Series marries 4K high-dynamic range, which delivers bright and accurate colors for lifelike viewing, with a super slim elegant design for an upscale TV experience. Offering stunning Ultra HD picture quality with four times the resolution of Full HD, as well as 4K upscaling to display other content in near-Ultra HD quality, the 4-Series 4K HDR TCL Roku TV also includes a dual-band Wi-Fi to capture every moment.


TCL Roku TV 3-Series: Simply Smart


The 3-Series is TCL’s most versatile series with smaller sizes to fit every room in the house, even on a kitchen countertop. These models feature a high definition display, paired with an advanced refresh rate and dual-band Wi-Fi, housed in a sleek design so they look great powered on or off.


For additional product information please visit for the full portfolio.


About TCL

Already one of the world's best-selling consumer electronics brands, TCL is now the fastest-growing TV brand in America. TCL (The Creative Life) was founded more than 35 years ago and prides itself on delivering high-quality products featuring stylish designs and the latest technology. With extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory, TCL offers innovative televisions, including the award-winning TCL® Roku TV™.



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