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                TCL DESIGN

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                TCL Design Innovation Center

                 

                TCL Design Innovation Center

                TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

                TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

                 

                Our Departments

                 

                Our Departments

                Design Strategy and User Insights

                Design Strategy and User Insights

                Craft near to mid-long design strategy and offer innovative directions for end-to-end design of TCL multi-category portfolio based on evolving user needs and accumulated technology expertise.

                X-Lab

                X-Lab

                Synthesize advanced technology with new materials, and uncover new processes and concepts that meaningfully impact the needs of people and the planet.

                Visual Communication Design

                Visual Communication Design

                Visualize aesthetic elements based on TCL design philosophy to illustrate product inspiration in global launch events, exhibition design, and Marcom assets like posters, advertisements, and websites.

                Mobile Eco-Product Design

                Mobile Eco-Product Design

                Innovate the design of personal mobile devices which users rely on most every day: smartphones, tablets, wearables, routers, PCs, and emerging categories like foldable, AR, and VR glasses.

                Home Eco-Product Design

                Home Eco-Product Design

                Design home appliances for users’ varied lifestyles: TVs, Air Conditioners, Refrigerators, Washing Machines, and Smart IoT products like Air Purifiers, Vacuum Cleaners, and Smart Door Locks.

                User Experience Design

                User Experience Design

                Synergize user interface and interaction design elements for a unified TCL brand experience. Create smarter experiences across products powered by TCL AI×IOT Intelligent Technology.

                 

                6 TCL DIC Design Offices

                 

                6 TCL DIC Design Offices

                TCL DESIGN HQ Shenzhen

                TCL DESIGN HQ Shenzhen

                Shenzhen TCL New Technology Co. Ltd., 10F, Building D4, TCL International E-city, Nanshan District, Shenzhen, Guangdong, PRC

                TCL DESIGN Hefei

                TCL DESIGN Hefei

                TCL Home Appliance (Hefei) Co. Ltd., 10 Yunhu Road, Jingkai District, Hefei, Anhui, PRC

                TCL DESIGN Zhongshan

                TCL DESIGN Zhongshan

                TCL Air Conditioner (Zhongshan) Co. Ltd., 3F, 59 Nantou Avenue West, Nantou Town, Zhongshan, Guangdong, PRC

                TCL DESIGN Ningbo

                TCL DESIGN Ningbo

                TCL Communication (Ningbo) Co. Ltd., Building 5, Zone B, Ningbo R&D Park, Yangfan Road, Yinzhou District, Ningbo, Zhejiang, PRC

                TCL DESIGN Hong Kong

                TCL DESIGN Hong Kong

                TCL Corporate Research (Hong Kong) Co. Ltd., 7F, TCL Building, Science Road East 22, Hong Kong Science Park, Hong Kong SAR, PRC

                TCL DESIGN Huizhou

                TCL DESIGN Huizhou

                TCL King Electrical Appliances (Huizhou) Co. Ltd., No.78, Huifeng 4th Road, Huihuan Town, Huicheng District, Huizhou, Guangdong, PRC

                 

                TCL Design Heritage

                 

                TCL Design Heritage

                TCL 41 Years History & Design

                TCL 41 Years History & Design

                TCL DIC Logo Story

                TCL DIC Logo Story

                TCL HORIZON Design Language

                TCL HORIZON Design Language

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