TCL A400M Premium QD-Mini LED TV

In recent years, the value of televisions has shifted from being home appliances for viewing content to objects that shape living spaces and lifestyles. However, traditional televisions, with their large black screens, tend to have a strong visual presence in living spaces, making harmony with interior design a challenge. Against this backdrop, the A400M / A400 Pro series was developed as a new lifestyle proposition under the concept of “transforming TVs into art.” It aims to enhance the value of a space even when the TV is not in use, with “Art × Technology” as its core concept.

G-Mark Award Jury Statement:

As large-screen TVs become the center of living spaces, the incompatibility between their large black screens when not in use and the surrounding interior remains a challenge. This product is highly regarded for successfully combining a slim art frame and an anti-reflective display, allowing it to blend naturally into the space while also delivering high image quality through Quantum Dot and Mini LED technologies. By designing the viewing and non-viewing experiences as an integrated whole, it expands the boundaries between home appliances and interior design. This design demonstrates the potential for televisions to evolve from mere audiovisual devices into media objects that enhance the value of everyday life and living spaces.