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            TCL DESIGN

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            TCL Design Innovation Center

             

            TCL Design Innovation Center

            TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

            TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

             

            Our Departments

             

            Our Departments

            Design Strategy and User Insights

            Design Strategy and User Insights

            Craft near to mid-long design strategy and offer innovative directions for end-to-end design of TCL multi-category portfolio based on evolving user needs and accumulated technology expertise.

            X-Lab

            X-Lab

            Synthesize advanced technology with new materials, and uncover new processes and concepts that meaningfully impact the needs of people and the planet.

            Visual Communication Design

            Visual Communication Design

            Visualize aesthetic elements based on TCL design philosophy to illustrate product inspiration in global launch events, exhibition design, and Marcom assets like posters, advertisements, and websites.

            Mobile Eco-Product Design

            Mobile Eco-Product Design

            Innovate the design of personal mobile devices which users rely on most every day: smartphones, tablets, wearables, routers, PCs, and emerging categories like foldable, AR, and VR glasses.

            Home Eco-Product Design

            Home Eco-Product Design

            Design home appliances for users’ varied lifestyles: TVs, Air Conditioners, Refrigerators, Washing Machines, and Smart IoT products like Air Purifiers, Vacuum Cleaners, and Smart Door Locks.

            User Experience Design

            User Experience Design

            Synergize user interface and interaction design elements for a unified TCL brand experience. Create smarter experiences across products powered by TCL AI×IOT Intelligent Technology.

             

            6 TCL DIC Design Offices

             

            6 TCL DIC Design Offices

            TCL DESIGN HQ Shenzhen

            TCL DESIGN HQ Shenzhen

            Shenzhen TCL New Technology Co. Ltd., 10F, Building D4, TCL International E-city, Nanshan District, Shenzhen, Guangdong, PRC

            TCL DESIGN Hefei

            TCL DESIGN Hefei

            TCL Home Appliance (Hefei) Co. Ltd., 10 Yunhu Road, Jingkai District, Hefei, Anhui, PRC

            TCL DESIGN Zhongshan

            TCL DESIGN Zhongshan

            TCL Air Conditioner (Zhongshan) Co. Ltd., 3F, 59 Nantou Avenue West, Nantou Town, Zhongshan, Guangdong, PRC

            TCL DESIGN Ningbo

            TCL DESIGN Ningbo

            TCL Communication (Ningbo) Co. Ltd., Building 5, Zone B, Ningbo R&D Park, Yangfan Road, Yinzhou District, Ningbo, Zhejiang, PRC

            TCL DESIGN Hong Kong

            TCL DESIGN Hong Kong

            TCL Corporate Research (Hong Kong) Co. Ltd., 7F, TCL Building, Science Road East 22, Hong Kong Science Park, Hong Kong SAR, PRC

            TCL DESIGN Huizhou

            TCL DESIGN Huizhou

            TCL King Electrical Appliances (Huizhou) Co. Ltd., No.78, Huifeng 4th Road, Huihuan Town, Huicheng District, Huizhou, Guangdong, PRC

             

            TCL Design Heritage

             

            TCL Design Heritage

            TCL 41 Years History & Design

            TCL 41 Years History & Design

            TCL DIC Logo Story

            TCL DIC Logo Story

            TCL HORIZON Design Language

            TCL HORIZON Design Language

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