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          TCL DESIGN

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          TCL Design Innovation Center

           

          TCL Design Innovation Center

          TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

          TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.

           

          Our Departments

           

          Our Departments

          Design Strategy and User Insights

          Design Strategy and User Insights

          Craft near to mid-long design strategy and offer innovative directions for end-to-end design of TCL multi-category portfolio based on evolving user needs and accumulated technology expertise.

          X-Lab

          X-Lab

          Synthesize advanced technology with new materials, and uncover new processes and concepts that meaningfully impact the needs of people and the planet.

          Visual Communication Design

          Visual Communication Design

          Visualize aesthetic elements based on TCL design philosophy to illustrate product inspiration in global launch events, exhibition design, and Marcom assets like posters, advertisements, and websites.

          Mobile Eco-Product Design

          Mobile Eco-Product Design

          Innovate the design of personal mobile devices which users rely on most every day: smartphones, tablets, wearables, routers, PCs, and emerging categories like foldable, AR, and VR glasses.

          Home Eco-Product Design

          Home Eco-Product Design

          Design home appliances for users’ varied lifestyles: TVs, Air Conditioners, Refrigerators, Washing Machines, and Smart IoT products like Air Purifiers, Vacuum Cleaners, and Smart Door Locks.

          User Experience Design

          User Experience Design

          Synergize user interface and interaction design elements for a unified TCL brand experience. Create smarter experiences across products powered by TCL AI×IOT Intelligent Technology.

           

          6 TCL DIC Design Offices

           

          6 TCL DIC Design Offices

          TCL DESIGN HQ Shenzhen

          TCL DESIGN HQ Shenzhen

          Shenzhen TCL New Technology Co. Ltd., 10F, Building D4, TCL International E-city, Nanshan District, Shenzhen, Guangdong, PRC

          TCL DESIGN Hefei

          TCL DESIGN Hefei

          TCL Home Appliance (Hefei) Co. Ltd., 10 Yunhu Road, Jingkai District, Hefei, Anhui, PRC

          TCL DESIGN Zhongshan

          TCL DESIGN Zhongshan

          TCL Air Conditioner (Zhongshan) Co. Ltd., 3F, 59 Nantou Avenue West, Nantou Town, Zhongshan, Guangdong, PRC

          TCL DESIGN Ningbo

          TCL DESIGN Ningbo

          TCL Communication (Ningbo) Co. Ltd., Building 5, Zone B, Ningbo R&D Park, Yangfan Road, Yinzhou District, Ningbo, Zhejiang, PRC

          TCL DESIGN Hong Kong

          TCL DESIGN Hong Kong

          TCL Corporate Research (Hong Kong) Co. Ltd., 7F, TCL Building, Science Road East 22, Hong Kong Science Park, Hong Kong SAR, PRC

          TCL DESIGN Huizhou

          TCL DESIGN Huizhou

          TCL King Electrical Appliances (Huizhou) Co. Ltd., No.78, Huifeng 4th Road, Huihuan Town, Huicheng District, Huizhou, Guangdong, PRC

           

          TCL Design Heritage

           

          TCL Design Heritage

          TCL 41 Years History & Design

          TCL 41 Years History & Design

          TCL DIC Logo Story

          TCL DIC Logo Story

          TCL HORIZON Design Language

          TCL HORIZON Design Language

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