Audio By Bang & Olufsen

Not just a logo.
A promise you can hear.

The Audio by Bang & Olufsen mark means
the sound experience has been tuned, tested, and refined
until it is worthy of the Bang & Olufsen name.

A promise of clarity, depth, and immersion —
for every listening scenario.

Not just a logo.
A promise you can hear.

The Audio by Bang & Olufsen mark means the sound experience has been tuned, tested, and refined until it is worthy of the Bang & Olufsen name.

A promise of clarity, depth, and immersion — for every listening scenario.

Partners in sound

Where Premium Picture Meets Iconic Sound

Premium picture deserves great sound.
When TCL display leadership meets Bang & Olufsen acoustic expertise, selected TCL products
deliver entertainment that sounds as powerful as it looks.

Premium picture deserves great sound. When TCL display leadership meets Bang & Olufsen acoustic expertise, selected TCL products deliver entertainment that sounds as powerful as it looks.

TCL
Premium Picture Leadership

Display leadership built through
continuous innovation in large-
screen and Mini LED technologies.

TCL
Premium Picture Leadership

Display leadership built through continuous innovation in large-screen and Mini LED technologies.

Bang & Olufsen
A Century of Acoustic Expertise

A century of acoustic innovation,
purposeful design, and meticulous
tuning — shaping sound with
clarity, balance, and emotion.

Bang & Olufsen
A Century of Acoustic Expertise

A century of acoustic innovation, purposeful design, and meticulous tuning — shaping sound with clarity, balance, and emotion.

*Source: Omdia TV Sets Emerging Technology Market Tracker 4Q25. Rankings by global unit shipment, Jan–Dec 2025. Bang & Olufsen was founded in Denmark in 1925.

Sound architecture and tuning

Behind the Mark, a Complete Acoustic Chain

On selected flagship TCL products, Audio by Bang & Olufsen goes beyond an added sound mode — built through acoustic architecture, hardware collaboration, lab testing, expert tuning, and final approval.
All to shape sound with clarity, balance, and immersion.

Designed into the product
Built from the inside out

Acoustic architecture is developed around the product form, speaker
layout, and internal acoustic space — so sound is shaped from the start,
not simply added later.

Acoustic architecture is developed around the product form, speaker layout, and internal acoustic space — so sound is shaped from the start, not simply added later.

Tested in B&O acoustic facilities
From The Cube to The Listening Room

Tested in B&O acoustic facilities From The Cube to The Listening Room

Products are evaluated in Bang & Olufsen acoustic facilities, including
The Cube and The Listening Room, helping reduce unwanted noise and
refine balance, clarity, and dynamic range.

Products are evaluated in Bang & Olufsen acoustic facilities, including The Cube and The Listening Room, helping reduce unwanted noise and refine balance, clarity, and dynamic range.

Tuned by sound experts
Refined by ears that know the difference

Bang & Olufsen sound experts fine-tune the listening experience
across real content and listening scenarios, helping sound feel
natural, balanced, and emotionally engaging.

Bang & Olufsen sound experts fine-tune the listening experience across real content and listening scenarios, helping sound feel natural, balanced, and emotionally engaging.

Approved for the mark
A promise earned, not simply placed

Only when the sound experience reaches the intended standard
can the product carry the Audio by Bang & Olufsen mark. Selected
products may also go through final calibration to help deliver
consistent performance.

Only when the sound experience reaches the intended standard can the product carry the Audio by Bang & Olufsen mark. Selected products may also go through final calibration to help deliver consistent performance.

* Acoustic process, hardware design, tuning technology, calibration, and features may vary by model and region.

Where Sound Is Measured, Tested, and Refined

Beosonic

Tune by Mood, Not by Numbers

Beosonic is an award-winning GUI (Graphical User Interface), which allows users to adjust sound to their personal preferences intuitively.

An intuitive visual sound space

Advanced digital sound algorithms developed by the Bang & Olufsen acoustic team allow the user to explore different audio settings by simply moving the circle around.

Allowing easy, personal preference customization without the complexity of a "standard" equalizer.

An intuitive visual sound space

Advanced digital sound algorithms developed by the Bang & Olufsen acoustic team allow the user to explore different audio settings by simply moving the circle around.

Allowing easy, personal preference customization without the complexity of a "standard" equalizer.

Four sound spaces, one intuitive way to tune

* Beosonic features, interface, control method, sound adjustment options, and performance may vary by product category, model, region, software version, content, and usage conditions.

Preset Sound Modes

One Tap, Tuned for the Moment

The finely-tuned acoustics elevate every listening experience. But you can take it further with Bang & Olufsen’s sound modes. Movies? Games? Music? Pick the mode, and maximise your immersion.

On selected TCL products with Audio by Bang & Olufsen, each mode helps shape sound for a specific moment — from cinematic impact and music detail to clearer voices, live sports energy, and late-night listening.

The finely-tuned acoustics elevate every listening experience. But you can take it further with Bang & Olufsen’s sound modes. Movies? Games? Music? Pick the mode, and maximise your immersion.

* Sound modes, names, availability, and performance may vary by product category, model, region, software version, content, and usage conditions.

Selected TCL Premium Products

Elevated Audio, Across More Ways to Experience

Audio by Bang & Olufsen is available on selected TCL premium products — from immersive TVs to slim soundbars and advanced monitors — bringing refined sound experiences to the way you watch, listen, play, and create.