Wisdom · Luxe
A refined approach to luxury shaped by intelligence, restraint, and meaning.
A Wisdom-Luxe way of living sees wisdom itself as luxury, choosing clarity over excess, and depth over display. It looks beyond surface expressions to discover a sense of refinement and composure that transcends material indulgence.
In Wisdom-Luxe product aesthetics, technology is designed to recede with elegance, allowing nature's intelligence and quiet order to come forward. Innovation serves experience, not attention, restoring a balance where sophistication feels effortless and enduring.
The design of TCL's 2025 flagship TV series, X11L, draws inspiration from the rhythmic energies of the universe and the natural world. Guided by TCL design philosophy of "Minimal · Intelligent Beauty," it adopts a distilled design language that seamlessly integrates breakthrough SQD-MiniLED display technology with authentic, world-class sound artistry.
These elements are transformed into experiences that can be seen, heard, and felt, delivering an ultimate expression of pure viewing and understated luxury.
Pure Clarity · Sensible Technology · Rational & Emotional Balance
Wisdom · Luxe
A refined approach to luxury shaped by intelligence, restraint, and meaning.
A Wisdom-Luxe way of living sees wisdom itself as luxury, choosing clarity over excess, and depth over display. It looks beyond surface expressions to discover a sense of refinement and composure that transcends material indulgence.
In Wisdom-Luxe product aesthetics, technology is designed to recede with elegance, allowing nature's intelligence and quiet order to come forward. Innovation serves experience, not attention, restoring a balance where sophistication feels effortless and enduring.
The design of TCL's 2025 flagship TV series, X11L, draws inspiration from the rhythmic energies of the universe and the natural world. Guided by TCL design philosophy of "Minimal · Intelligent Beauty," it adopts a distilled design language that seamlessly integrates breakthrough SQD-MiniLED display technology with authentic, world-class sound artistry.
These elements are transformed into experiences that can be seen, heard, and felt, delivering an ultimate expression of pure viewing and understated luxury.
Pure Clarity · Sensible Technology · Rational & Emotional Balance
Extreme
The Edge of Perfection
Extreme
The Edge of Perfection
At just 20 millimeters, X11L transcends design limits, transforming thinness into purity, and precision into beauty. Here, light flows seamlessly across a form sculpted by purpose.It’s where TCL's SQD-MiniLED technology and Bang & Olufsen’s acoustic excellence unite, redefining what the harmony of light and sound can be.
At just 20 millimeters, X11L transcends design limits, transforming thinness into purity, and precision into beauty. Here, light flows seamlessly across a form sculpted by purpose.It’s where TCL's SQD-MiniLED technology and Bang & Olufsen’s acoustic excellence unite, redefining what the harmony of light and sound can be.
The world’s thinnest all-in-one MiniLED TV, 3.25 millimeters thinner than a one-euro coin.
The world’s thinnest all-in-one MiniLED TV, 3.25 millimeters thinner than a one-euro coin.
Redefining Purity: Where Light Meets Silence
Powered by 20,736 local dimming zones and 10,000 nits of radiant brightness*, each frame becomes a living canvas, breathing with depth, precision, and life.
The borderless form, zero-black-matrix, and gapless structure let the screen dissolve into its surroundings, revealing imagery that feels almost infinite.
Here, SQD-MiniLED technology achieves a purity so refined that technology itself retreats, letting light and silence speak as one.
*Based on the specifications of the 98-inch model.
Redefining Purity: Where Light Meets Silence
Powered by 20,736 local dimming zones and 10,000 nits of radiant brightness*, each frame becomes a living canvas, breathing with depth, precision, and life.
The borderless form, zero-black-matrix, and gapless structure let the screen dissolve into its surroundings, revealing imagery that feels almost infinite.
Here, SQD-MiniLED technology achieves a purity so refined that technology itself retreats, letting light and silence speak as one.
*Based on the specifications of the 98-inch model.
Light, Form & Meaning
When Nature Inspires the Language of Technology
Inspired by the rhythm of the cosmos, form and light merge into one.In the X11L Series, shape and color become the bridge between technology and emotion, showing how innovation can carry the quiet poetry of nature.
Light, Form & Meaning
When Nature Inspires the Language of Technology
Inspired by the rhythm of the cosmos, form and light merge into one.In the X11L Series, shape and color become the bridge between technology and emotion, showing how innovation can carry the quiet poetry of nature.
Starry Sky | A Timeless Symbol
The Art of Light and Shadow: From Plane to Space
The new Starry Sky texture marks TCL’s leap from QD to SQD-MiniLED technology. Through the play of light and shadow, the design transforms from plane to space, turning pure technology into a living expression of clarity and depth. It stands as a symbol of evolution, where light becomes form and form becomes emotion.
Starry Sky | A Timeless Symbol
The Art of Light and Shadow: From Plane to Space
The new Starry Sky texture marks TCL’s leap from QD to SQD-MiniLED technology. Through the play of light and shadow, the design transforms from plane to space, turning pure technology into a living expression of clarity and depth. It stands as a symbol of evolution, where light becomes form and form becomes emotion.
The Poetic Expression of Technological Rationality
Tens of thousands of MiniLED dimming zones are no longer hidden quietly inside the device, they come alive as a breathing starry sky across the back panel.
Countless microcrystalline textures shimmer like distant starlight, while the matte dark field backdrop lets each point of light emerge with clarity and depth.
The Poetic Expression of Technological Rationality
Tens of thousands of MiniLED dimming zones are no longer hidden quietly inside the device, they come alive as a breathing starry sky across the back panel.
Countless microcrystalline textures shimmer like distant starlight, while the matte dark field backdrop lets each point of light emerge with clarity and depth.
The textured back panel is crafted from a custom matte bio-based polymer, formed through multi-layer co-extrusion of materials with different functions, and refined by precision CNC machining to achieve a seamless fit between the frame and the rear shell. Together, they create a deep, elegant dark field that absorbs light with exceptional softness.
The softer the starlight, the more clearly the texture reveals itself, where technological precision and natural poetry meet in quiet harmony.
The textured back panel is crafted from a custom matte bio-based polymer, formed through multi-layer co-extrusion of materials with different functions, and refined by precision CNC machining to achieve a seamless fit between the frame and the rear shell. Together, they create a deep, elegant dark field that absorbs light with exceptional softness.
The softer the starlight, the more clearly the texture reveals itself, where technological precision and natural poetry meet in quiet harmony.
Solar Halo | The Stellar Declaration
“Eternity hidden in simplicity; energy blooming in subtlety.”
Throughout our flagship history, TCL has expressed the beauty of technological balance through classic warm brown tones, offering users a sense of quiet refinement and enduring elegance.
Solar Halo | The Stellar Declaration
“Eternity hidden in simplicity; energy blooming in subtlety.”
Throughout our flagship history, TCL has expressed the beauty of technological balance through classic warm brown tones, offering users a sense of quiet refinement and enduring elegance.
“It evokes the moment a star's corona breaks free from gravity,
a golden heartbeat hidden deep within the galaxy.”
— TCL Design & Chris Lefteri
“It evokes the moment a star's corona breaks free from gravity, a golden heartbeat hidden deep within the galaxy.”
— TCL Design & Chris Lefteri
Solar Brown | The Chromatic Memory of a Star
Using gradient anodizing, a warm brown foundation is formed. Under precisely controlled voltage pulses, oriented golden titanium crystals take shape within the oxide layer, giving rise to the signature Solar Brown finish.
Its tone recalls ancient celestial rock, while the molten-gold flecks that shimmer with every movement echo a star's corona breaking free, embodying the timeless energy of crossing boundaries.
Solar Brown | The Chromatic Memory of a Star
Using gradient anodizing, a warm brown foundation is formed. Under precisely controlled voltage pulses, oriented golden titanium crystals take shape within the oxide layer, giving rise to the signature Solar Brown finish.
Its tone recalls ancient celestial rock, while the molten-gold flecks that shimmer with every movement echo a star's corona breaking free, embodying the timeless energy of crossing boundaries.
Horizon Array | Grille Design
Natural Rhythm · The Beauty of Technology
Since 2014, TCL has shaped its speaker grilles with geometry inspired by natural rhythms, a design language that blends visual identity with acoustic clarity. Through the interplay of light and shadow, the grille surface forms a flowing, dimensional rhythm, allowing technology to breathe with quiet, organic elegance while standing true to TCL's own design heritage.
Horizon Array | Grille Design
Natural Rhythm · The Beauty of Technology
Since 2014, TCL has shaped its speaker grilles with geometry inspired by natural rhythms, a design language that blends visual identity with acoustic clarity. Through the interplay of light and shadow, the grille surface forms a flowing, dimensional rhythm, allowing technology to breathe with quiet, organic elegance while standing true to TCL's own design heritage.
The Visual Embodiment of HORIZON Rhythm
By moving beyond the traditional fabric cover, the HORIZON Array grille becomes the expressive face of the speaker. Its metal grooves gradually widen from the bottom upward, creating dynamic light bands reminiscent of dawn.
Each groove also acts as a waveguide for sound, uniting the rhythm of vision and the structure of acoustics into a single harmonious order.
The Visual Embodiment of Horizon Rhythm
By moving beyond the traditional fabric cover, the HORIZON Array grille becomes the expressive face of the speaker. Its metal grooves gradually widen from the bottom upward, creating dynamic light bands reminiscent of dawn.
Each groove also acts as a waveguide for sound, uniting the rhythm of vision and the structure of acoustics into a single harmonious order.
“We’ve embedded countless microcrystalline cubes with varied faceted angles into the back panel. Under ambient light, each facet catches and scatters light differently, creating a dynamic play of brightness and shadow that recalls a living starry sky, as if the universe itself were flickering across the surface.”
— TCL Design & Chris Lefteri
“We’ve embedded countless microcrystalline cubes with varied faceted angles into the back panel. Under ambient light, each facet catches and scatters light differently, creating a dynamic play of brightness and shadow that recalls a living starry sky, as if the universe itself were flickering across the surface.”
— TCL Design & Chris Lefteri
The Shape of Sound
Where Ultra-Slim Design Meets Immersive Acoustics
The Shape of Sound
Where Ultra-Slim Design Meets Immersive Acoustics
TCL Signature Sound, Co-Created with Bang & Olufsen. Where precision engineering meets timeless sound craftsmanship.
TCL Signature Sound, Co-Created with Bang & Olufsen. Where precision engineering meets timeless sound craftsmanship.
Sound is no longer confined to the device, it expands naturally into the room. With the Beosonic real-time audio customization system, users can instantly shape the sound field to their preference, from deep, resonant lows to crystal-clear highs. This transforms audio into something that feels sculpted and alive, creating harmony between pure engineering and sensory experience, making sound an integral part of the design itself.
Sound is no longer confined to the device, it expands naturally into the room. With the Beosonic real-time audio customization system, users can instantly shape the sound field to their preference, from deep, resonant lows to crystal-clear highs. This transforms audio into something that feels sculpted and alive, creating harmony between pure engineering and sensory experience, making sound an integral part of the design itself.
Together with Bang & Olufsen, TCL has engineered an acoustic architecture that integrates 12 speaker units into an ultra-slim body,
achieving immersion without compromising elegance.
Together with Bang & Olufsen, TCL has engineered an acoustic architecture that integrates 12 speaker units into an ultra-slim body,
achieving immersion without compromising elegance.
The Way of Perfect Sound
Bang & Olufsen's acoustic philosophy is rooted in authenticity, delivering sound exactly as the artist intended.
Every tuning stage is guided by professional listening, precise measurement, and meticulous refinement to achieve an uncolored, balanced, and expressive sound signature that stays true to the original performance.
The Way of Perfect Sound
Bang & Olufsen's acoustic philosophy is rooted in authenticity, delivering sound exactly as the artist intended.
Every tuning stage is guided by professional listening, precise measurement, and meticulous refinement to achieve an uncolored, balanced, and expressive sound signature that stays true to the original performance.
Personalized Tuning
With Beosonic, users can explore multiple sound signatures through a simple, intuitive interface, adjusting warmth, brightness, energy, and relaxation in real time. It offers a uniquely personalized listening experience that adapts to individual moods, content, and listening environments.
Personalized Tuning
With Beosonic, users can explore multiple sound signatures through a simple, intuitive interface, adjusting warmth, brightness, energy, and relaxation in real time. It offers a uniquely personalized listening experience that adapts to individual moods, content, and listening environments.
Intuitive Perception
From Intelligence to Empathy
Intuitive Perception
From Intelligence to Empathy
Creating an Artistic Atmosphere with Contextual Intelligence
The Smart Sensing System understands user needs, offering two AI-driven experiences: Music Mode and DJ Mode, each designed to create atmosphere with emotional resonance. Through intelligent adaptation, every moment becomes infused with rhythm, warmth, and a sense of living intelligence.
Creating an Artistic Atmosphere with Contextual Intelligence
The Smart Sensing System understands user needs, offering two AI-driven experiences: Music Mode and DJ Mode, each designed to create atmosphere with emotional resonance. Through intelligent adaptation, every moment becomes infused with rhythm, warmth, and a sense of living intelligence.
TCL LINGKONG System 2025
A Smarter, More Seamless Home-Screen Experience
Easily manage and personalize your TV’s home screen remotely through your smartphone, even via your favorite social apps. With the redesigned TCL LINGKONG System 2025, your TV becomes an intuitive digital companion, offering faster navigation, adaptive layouts, and a calm, fluid interface that feels alive to the moment.
TCL LINGKONG System 2025
A Smarter, More Seamless Home-Screen Experience
Easily manage and personalize your TV’s home screen remotely through your smartphone, even via your favorite social apps. With the redesigned TCL LINGKONG System 2025, your TV becomes an intuitive digital companion, offering faster navigation, adaptive layouts, and a calm, fluid interface that feels alive to the moment.
Sustainability
Defining Excellence Through Responsibility
Sustainability
Defining Excellence Through Responsibility
Developing Longevity and Durability For The Future
Designing for durability extends product life and reduces environmental impact. TCL focuses on materials, processes, and user experiences that promote sustainability, efficiency, and long-term value.
Developing Longevity and Durability For The Future
Designing for durability extends product life and reduces environmental impact. TCL focuses on materials, processes, and user experiences that promote sustainability, efficiency, and long-term value.
One Click Energy Saving
Encouraging environmental awareness through an intuitive Energy Dashboard, users can easily activate energy-saving modes with a single click, building a meaningful connection between technology and responsibility.
One Click Energy Saving
Encouraging environmental awareness through an intuitive Energy Dashboard, users can easily activate energy-saving modes with a single click, building a meaningful connection between technology and responsibility.
Durability with Recycled Materials
The X11L incorporates recycled plastic and metal, with approximately 65% of total plastic sourced from recycled materials. Its paint-free surface and 100% recycled aluminum components reduce pollution and enhance material longevity.
Durability with Recycled Materials
The X11L incorporates recycled plastic and metal, with approximately 65% of total plastic sourced from recycled materials. Its paint-free surface and 100% recycled aluminum components reduce pollution and enhance material longevity.
Saving Resources with Less Material
By optimizing packaging design, volume is reduced by around 35% and ink usage cut by 80%, improving transport efficiency while lowering carbon emissions throughout the supply chain.
Saving Resources with Less Material
By optimizing packaging design, volume is reduced by around 35% and ink usage cut by 80%, improving transport efficiency while lowering carbon emissions throughout the supply chain.
Lifestyle
Breaking the Boundaries of Space
The X11L delivers 10,000 nits of brightness and a 7000:1 contrast ratio, ensuring clear, pure visuals even under direct sunlight. No longer limited to the living room, it transitions seamlessly to patios and open spaces, becoming part of the atmosphere rather than an object within it.
When technology blends effortlessly into everyday scenery, the TV evolves into more than the center of the home, it becomes a quiet source of light, presence, and life.
Lifestyle
Breaking the Boundaries of Space
The X11L delivers 10,000 nits of brightness and a 7000:1 contrast ratio, ensuring clear, pure visuals even under direct sunlight. No longer limited to the living room, it transitions seamlessly to patios and open spaces, becoming part of the atmosphere rather than an object within it.
When technology blends effortlessly into everyday scenery, the TV evolves into more than the center of the home, it becomes a quiet source of light, presence, and life.
Designed to live beautifully indoors and out.
Designed to live beautifully indoors and out.
Thoughtful Details That Elevate Everyday Use
Designed with simplicity and usability in mind, every element works quietly in your favor
Thoughtful Details That Elevate Everyday Use
Designed with simplicity and usability in mind, every element works quietly in your favor
Technology Made Tangible, Aesthetics Without Boundaries
The X11L embodies TCL's vision for future living, where technology grows inward with intelligence and aesthetics extend outward with clarity and craft. It unites the rhythm of HORIZON design, the precision of SQD-MiniLED, and the authentic acoustic truth shaped with Bang & Olufsen.
When performance and emotion move in harmony, the display becomes more than an object, it becomes a presence.
A quiet balance between what we see, what we hear, and how we feel in the spaces we call home.
Technology Made Tangible, Aesthetics Without Boundaries
The X11L embodies TCL's vision for future living, where technology grows inward with intelligence and aesthetics extend outward with clarity and craft. It unites the rhythm of HORIZON design, the precision of SQD-MiniLED, and the authentic acoustic truth shaped with Bang & Olufsen.
When performance and emotion move in harmony, the display becomes more than an object, it becomes a presence.
A quiet balance between what we see, what we hear, and how we feel in the spaces we call home.
TCL X11L Series SQD-MiniLED Flagship TV won the 2026 iF Design Award.
TCL X11L Series SQD-MiniLED Flagship TV won the 2026 iF Design Award.
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