The post-pandemic new normal has made users eager to get away from their stressful daily life to embrace nature for healing their heart and soul. This determines the theme of TCL Nature Inspired Sound System. We enrich and unify the user experience across TCL's full-set AIxIoT product series (TV, refrigerator, air conditioner, washing machine, smart lock, smart stove). We take inspiration from nature eco-cycle (water recycling) and nature elements to connect with our products functions to form a complete design story and sound design outputs to lead users to escape to nature.The system aim to emotionally connect with our users and help in enriching our UX across branding, product experience and product promotion.
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