The key visual directions for this TCL P12 Full-set AIxIoT Home Appliances campaign are based on a combination of the TCL HORIZON Design Language with the company's new nature-inspired design aesthetic. The P series products are targeted at young millennials who are adapting to the post-pandemic new normal by seeking healing and comfort from nature and cost-efficient simple technology products and services to create a better future. The designers avoided the traditional visuals of home appliance brands, instead focusing on these new consumer needs. This campaign delivers a new aesthetic experience that offers a healing and refreshing effect to the audience.
Copyright © 2023 TCL. All Rights Reserved.