The TCL HORIZON Design Language informs the key visual and direction of this ad campaign for TCL C12 Full-set AIxIoT Home Appliances. The designers avoided the traditional visuals often used by home appliance brands, instead focusing on the relationship between technology and the human connection in the appliance design, in accordance with its TCL Brand value proposition. The campaign presents horizontal natural scenes and harmonious light tones to deliver a new aesthetic experience.
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