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At IFA 2019, TCL launches three innovative 4K TV Series for Europe leveraging the power of Mini LED, Android TV, Onkyo sound, and TCL AI-IN




• Flagship TCL X10 Series to be the first Mini LED Android TV, as well as one of the slimmest Direct LED TVs, in the world


• TCL also expands its product offering to reinforce its position as a leading global Consumer Electronics brand in Europe


[Berlin – September 5, 2019] TCL, a leading consumer electronics company and global top two television manufacturer, today announced plans to launch three innovative new series of TV models, to offer consumers a smart and ever-richer entertainment experience. At IFA 2019, TCL also expanded its consumer electronics offering in Europe with the launch of TCL brand air-conditioners, refrigerators, washing machines, and other products.


The TV models launched today leverage TCL’s “AI-IN” integrated platform, which provides multi-scenario services through hardware and software technology. TCL AI-IN allows users to give instructions to smart home devices via voice control to perform a wide range of actions, while maximizing the audio and video performance of their TCL TV.


The lineup presented at IFA 2019 includes TCL’s 4K flagship X10 Series: in addition to being the world’s first Mini LED Android TV, the X10 Series is one of the slimmest Direct LED TVs in the world. The lineup also includes the razor-thin TCL X81 Series 4K QLED TV and the TCL EC78 ultra-slim 4K HDR Pro TV. All three series feature an Onkyo sound bar and Android TV; they will be launched in Europe in the coming weeks and months.


New TCL X10 Series Mini LED TV: the first of a new generation of television display


TCL’s flagship X10 Series combines Direct Mini LED backlight, Quantum Dot, 4K HDR Premium with Dolby Vision and HDR10+ for sharp contrasts and infinite colors. It also features the most advanced Smart TV system ever: Android TV with Google Assistant built-in, and consumers can access the content they love through hands-free voice control.


TCL’s Mini LED Light Engine brings contrast , details, lifelike picture quality and HDR performance to a whole new level. With more than 15,000 ultra-slim LEDs split into 768 dimmable zones, the X10 Series boasts bright whites, deep blacks -- with no halo effect -- and vibrant details for the best HDR performance. In addition, Quantum Dot brings unrivalled colors -- 100% color volume of DCI-P3 standard at 1500 nits of brightness-- while the native 100Hz display ensures smooth picture quality on fast-moving scenes.


The X10 Series also offers an immersive Dolby Atmos sound experience and cinema-quality audio thanks to the Onkyo 2.2 sound bar. And with its ultra-slim and frameless metal design, the X10 Series 2 is an elegant and lasting piece of craftsmanship, offering the best picture quality without compromising on design.


The TCL X10 Series Mini LED TV. Photo credit: TCL Electronics


The TCL X81 Series: redefining the image of TV


The TCL X81 Series combines a razor-thin glass design and 4K HDR Premium picture quality with Quantum Dot, Dolby Vision, HDR10+ and the Android Smart TV system with Google Assistant built-in. In addition to integrated hands-free voice control, consumers benefit from an incredibly immersive Dolby Atmos sound experience thanks to the Onkyo 2.1 sound system.


Perhaps most striking is TCL’s revolutionary, bezel-less design on a super-slim sheet of glass. The glass is particularly robust and unbreakable, thanks to TCL’s vertical integration and R&D efforts in display technology. The TCL X81 series is eye catching, conveys superior performance, and will have 3 consumers looking at the picture rather than the TV. It promises to redefine not only how the TV looks but how consumers look at their TV.


The TCL X81 Series will be available in 55-inch and 65-inch models: the 55X815 and 65X815.


The TCL X81 Series. Photo credit: TCL Electronics


The TCL EC78 Series: exceptional images deserve exceptional sound


Designed for those who do not want to compromise between performance and elegance, the TCL EC78 Series combines a frameless, ultra-slim metal design and 4K HDR Pro picture quality with Wide Color Gamut, Dolby Vision, HDR10+ and the Android Smart TV system with Google Assistant built-in.


Consumers can enjoy an incredibly immersive Dolby Atmos sound experience for their movies, music, and video games thanks to the Onkyo sound system equipped with four front-firing speakers.


The TCL EC78 Series comes with an elegant metallic central stand so this large-screen TV can be easily placed on any surface at home.


The TCL EC78 will be available in Europe from September 2019 in 55-inch and 65-inch models: the 55EC780 and 65EC780.



The TCL EC78 Series. Photo credit: TCL Electronics


Launch of TCL brand air-conditioners and white goods underscores TCL’s strengths and ambitions in Consumer Electronics


At IFA 2019, TCL announced the launch in Europe of air-conditioning, refrigerator and washing machine products, marking the first time such products under the TCL brand hit the European market.


In keeping with TCL’s aim of helping consumer live better and healthier lives, the products launched today include self-cleaning air-conditioning units and washers, as well as a variety of refrigerator styles.


In addition to providing European consumers with high-performance and energy-efficient products, these ranges will help TCL deliver on its “AI x IoT” strategy, which aims to leverage Artificial Intelligence for the smart home.



Note: TCL product features, specifications and availability may vary in different markets.


Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.


Google Assistant is not available in certain languages and countries. Google Assistant requires an internet/data connection. Data rates may apply. Availability and performance of certain features and services are service-, device-, and network-dependent and may not be available in all areas.


Information and specifications are valid at the time of publishing; TCL reserves the right to modify specifications without prior notice.




About TCL


TCL is a fast-growing consumer electronics company and leading player in the global TV industry. The company was founded in 1981 in China and now operates in more than 160 markets globally. In 2018, TCL was ranked second in the global TV market. TCL specializes in the research, development and the manufacturing of consumer electronics products ranging from TVs, mobile phones, white goods, audio and smart home products. Through its strategy of ‘AI x IoT’, TCL strives to become a world-leading smart technology company that helps its consumers live a smart and healthy life. For more information, please visit its website:



Media Contacts:


TCL Electronics

Amandine (Jiangyue) Wang

Tel: +33 (0)6 14 60 77 41




PPR Worldwide for TCL Europe

Alexandre Henry / Marie-Laurence Augé

Tel: +33 6 40 95 56 77 / +33 6 11 44 05 44



Facebook: TCL Europe - The Creative Life / Twitter: @TCL_Europe / Instagram: tcl_europe


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