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IFA 2019 at a glance!




Live from Berlin!


TCL, a leading consumer electronics company and global top two TV manufacturer, launched a full suite of new innovations and smart products at IFA 2019!


September 5 / Press Conference


The room was so packed it was standing room only as TCL’s founder and chairman, Tomson Li, opened the press conference to reveal TCL’s latest innovations and hot new products!


After a brief look at TCL’s growth and performances to become the world’s 2nd largest TV manufacturer, Chairman Li handed the microphone to Kevin Wang, CEO of TCL Industrial Holdings.


Kevin Wang shared with the audience his vision and strategy for TCL: AI x IoT is what drives TCL and its mission, which is Making Life Intelligent through image quality. “TCL is continually investing in research and technology to improve the overall customer experience, to help our consumers live a smart life,” Kevin Wang declared.


This powerful presentation was followed by the onstage arrival of Tiago Abreu, Head of TCL’s Design Innovation X- LAB. Tiago unveiled TCL’s latest TV innovations, including the flagship TCL 8K QLED X Series and the company’s new Mini LED Series. TCL masters all the ground-breaking technology for optimal image quality: 8K for extremely high resolution, Mini LED for ultra-high contrast and brightness, and QLED for richer colors. Tiago also presented TCL’s hot new audio products, including true wireless headphones and the award-winning RAY.DANZ soundbar. The theme of Tiago’s speech clearly underscored TCL’s “see more, hear more, show more” approach.


There was rumors of it and Stefan Streit, General Manager of Global Marketing at TCL’s mobile business, confirmed them: TCL will be launching the first smartphone under the TCL brand by the end of this year in Europe! With its high-performance features and attractive price, the TCL “PLEX” model was a big hit with the IFA crowd. Stay tuned for more new mobile innovation to come!


Last but not least, Frederic Langin, Vice President for Sales and Marketing in Europe at TCL Electronics, took the stage to provide a closer look at the products Europeans will be seeing in the coming weeks and months. These include the flagship TCL 4K X10 Series, which is the world’s first Mini LED Android TV, as well as one of the slimmest Direct LED TVs in the world. Frederic also announced the recent launch of TCL brand Air Conditioning products in Europe, and the arrival of home appliances such as refrigerators and washing machines by the end of this year!


Journalists and guests were then invited to try TCL’s hot new innovations in the demo area. It was quite a success as you can see!





September 6 / The TCL booth at IFA 2019


On Saturday, September 6, the IFA show’s doors opened to the general public and many visitors came to the booth to discover TCL’s innovative products.




All eyes were on the flagship TCL X10 Series and its Mini LED technology. With its sound quality worthy of a movie theater, the RAY.DANZ soundbar was also a great success, winning six awards at IFA! RAY•DANZ impressed the world with its impossibly wide, natural sound stage and sleek design. People were amazed that the immersive experience and great clarity could be achieved through organic mechanical design, thanks to TCL’s unique engineered Acoustic Reflector!


Based on the public’s reaction at IFA, two true wireless headphone products – the SOCL 500TWS with its range of fun color schemes and ACTV 500TWS earbuds with their IPX7 waterproof rating, Comply™ foam tips and wireless charging case -- are clearly going to be favorites for Christmas!


The TCL PLEX smartphone also intrigued many visitors and was photographed from all angles!


At IFA 2019, visit the TCL booth in Hall 21b until September 11 to discover and test our new products! For those who can’t come to IFA, follow us on our social networks to know everything you need to know!





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IFA 2019 at a glance!