TCL, the offical sponsor of X-Men X-Perience which accompanies the premier of X-Men: Days of The Future Past, the anticipated movie

TCL Corporation is presenting sponsor of X-Men X-Perience, which accompanies the premier of X-Men: Days of Future Past. In this new hit, released in France 21st May, Bryan Singer gathers for the very first time the cast from the first X-Men movies and those of the new generation: Hugh Jackman, James McAvoy Michael Fassbender, Jennifer Lawrence, Halle Berry, Nicholas Hoult, Ellen Page and Omar Sy.

TCL Corporation, the 3rd largest TV manufacturer in the world*, is now an official sponsor of X-Men X-Perience, with the world premiere in New York on the 10th of May, with the full cast.

TCL has been committed to building an international, young and vibrant brand image in the areas of branding culture and entertainment marketing, to deepen its brand influence. Over the years, TCL has been establishing brand placement, joint promotions and authorized usage of creative elements arrangements with various Hollywood commercial movies, such as "Transformers 3", "The Avengers", "Batman 3 - The Dark Knight Rises" and "Cloud Atlas", etc. TCL has been aiming at showcasing to consumers from around the world its innovations and technologies, as well as the young, trendy and internationalized element of its brand charisma, through the influential international blockbusters.

“Entertainment marketing is a key part of our globalization strategy and our transformation into a multimedia entertainment technology enterprise” says TCL Multimedia CEO E Hao. “With Twentieth Century Fox and “X-Men: Days of Future Past”, we believe we have the perfect partner to reach out to a global audience and create an emotional connection with the younger generation.”

“To fully enjoy blockbuster movies, viewers need to be put in front of optimal picture quality, and that is what the TCL brand is all about. It’s a natural fit. TCL takes advantage of this partnership to unveil its new Ultra HD TVs with outstanding picture quality” adds Antoine Salom&eac ute;, Marketing Director of TCL Europe.

Widely sought after by movie fans from around the world, the superhero movie is the biggest X-Men production, directed by Bryan Singer, and gathers for the very first time cast from the first X-Men movies and those of the new generation.

TCL Europe will be taking part into the movie Premiere in London on the 12th of May and to the fan screening in Le Grand Rex Cinema in Paris on the 12th of May. TCL Europe will set a strong animation around the film, mainly on social platforms where the brand will organise various competitions with ‘money can’t buy prizes’ around X-Men universe and TCL products. TCL will have access to exclusive content of the movie, to be unveiled later.

“We’re very excited to have this opportunity to work with TCL on one of our most important film franchises," explains Anna Roca, SVP International Promotions at Twentieth Century Fox. “This is a film with worldwide appeal and we feel TCL's global ambitions align well with the reach and popularity of the X-Men universe."

You can watch and participate in the red carpet arrivals no matter where you are. The transmission will be held directly and exclusively by Yahoo Movies. Ask the cast your questions through Live chats, enjoy the exclusive pictures and videos from behind the scenes through Instagram InstaStops, watch the extracts, pictures and videos from all the premieres throughout the week, and many more. Start asking the stars your questions now with #XMenLive.

Source: 2013 DisplaySearch report

About TCL Electronics

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + Internet” and “products + services” as the main direction, striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.

Contact press

TCL Europe
Amandine (Jiangyue) Wang
Tel: +33 (0)1 78 16 49 45
Email: jiangyue.wang@tcl.com