TCL 2020 Milestones: Venturing into Smart Home Appliances Making Festival Shopping More Rewarding



Aims to be a constant entertainment partner while ensuring seamless viewing experiences and unmatched comfort to users during the ongoing lockdown


New Delhi, April 22, 2020: As we enter into the extended nation-wide lockdown, TCL, a global top-two television brand and leading consumer electronics company, endeavors to add comfort and entertainment to these uncertain times. In sync with this vision, the brand is giving users an appealing reason to own some of its best AI x IoT- based smart TV and AC and further delve into a seamless viewing experience during the lockdown, available at an appealing price of INR 59,990.


The innovative features of TCL’s Smart 4K TV series include a slim design that subtly blends function and fashion. Additionally, the brand is driven to bring all-inclusive content solutions for its customers, TCL has been aggressively growing the content portfolio and partnering with platforms like Netflix, Amazon Prime, Mx Player, Shemaroo, ToppScholars and more. With the built-in Google Assistant, viewers can quickly access entertainment and control other devices within their home.


TCL’s AI Ultra-Inverter ACs, on the other hand, are powered by artificial intelligence and offer the right mix of smart connectivity, high performance, low power consumption and durability. Equipped with AI Ultra-Inverter Compressor technology, the device ensures 50% energy saving. It can run at maximum RPM to bring down the temperature to 18 degree Celsius in merely 30 seconds. The Titan Gold evaporator and condenser are designed to augment the efficiency and life of the device. With a Silver ion filter, the device can remove bacteria and ensure fresh air circulation.


TCL AI Ultra-Inverter AC works with Google Assistant and TCL Home APP to offer smart connectivity. To double the fun and efficiency, it enables users to seamlessly connect their TCL Smart AC to TCL Smart TV.


Commenting on the ongoing promotion, Mike Chen, General Manager, TCL India said, “We are delighted to bring fresh offers on our existing range of AI x IoT 4K Smart TVs and Smart AC in a bid to increase our association with consumers. At the same time, we wish to remind our consumers that we are a constant partner in their comfort and entertainment, and stand by them in this time of global crisis. We thus introduce some of our bestselling Smart TVs and Smart ACs at a very attractive price to help you stay connected with the latest news and updates in the comfort of your house.”


The leading electronics company understands the importance of staying connected and accessing news as well as entertainment channels in this hour of global crisis. It also believes that entertainment can have a positive impact on people in stressful situations.


Contact Person:
Rimo Bose,
TCL India External Communications


About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981 in China, it now operates in over 160 markets globally. According to Sigmaintell, TCL ranked 2nd in the global TV market in terms of sales volume in Q1-Q3 2019. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home products.