● Launches a range of 4K TVs to meet the growing demand for smart devices in India
● With this launch, TCL expands its current partnership with Flipkart which began with the successful launch of its sub-brand iFFALCON three years ago
New Delhi, May 25, 2021: TCL, a global top-two television brand and leading consumer electronics company, today announced the launch of its range of smart TVs and other products in India in collaboration with India’s homegrown e-commerce marketplace, Flipkart, these models are also present on other e-commerce platforms. This launch signifies the growing importance of the smart devices market in India for TCL after having launched its successful sub-brand iFFALCON on Flipkart 3 years ago.
This comes as a huge step in expanding the front running brand’s e-commerce presence across India, enabling consumers across the country to buy TCL products on Flipkart.
TCL is bringing various TV models from its wide array of products including the following:
P715 features the latest technologies like micro dimming, dynamic color enhancement, 4K upscaling, etc. that redefine television watching. It also offers hands-free voice control, AI-integrated systems, Google Play Services, and OTT availability for platforms such as Netflix, YouTube, etc. The device is backed by Dolby Audio with an integrated box speaker that supports MP3, WMA, and AC4 formats. Available in 43-inch, 50-inch, 55-inch, and 65-inch, the devices are priced at INR 29999; 38999; 42999; and 64999 respectively.
A high-end device, the C715 QLED Smart TV comes with built-in Google Assistant and Chromecast, hands-free voice control, and works with voice assistants as well. The Ultra HD television is also equipped with Quantum Dot Technology, Dolby Vision, HDR 10+, and IPQ engine for a truly immersive viewing experience. It also supports Dolby Atmos and DTS smart audio processing for unmatched entertainment with superior sound quality. Sporting a sleek design, the Android TV will be available in 50-inch, 55-inch, and 65-inch, priced at INR 49999; 56999; and 88499 respectively.
TCL’s C815 4K QLED Series Android Smart TV also comes with the same features as C715 mentioned above, including hands-free voice control, Quantum Dot Technology, Dolby Vision, HDR 10+, etc. But what makes it different is the presence of Motion Estimation/Motion Compensation (MEMC) that eliminates blurring from videos and enables viewing of action-packed content superior and more seamless. Apart from Dolby Atmos, its sound system is further strengthened by Integrated ONKYO Soundbars for providing enhanced entertainment with premium audio output. The cutting-edge device will be available on Flipkart in 55-inches, 65-inches, and 75-inches and will be priced at INR 78499; 1,14,999; and 1,29,999 respectively.
Speaking on the partnership, Mike Chen, General Manager, TCL India said, “We are elated to associate with Flipkart and look forward to this partnership. At TCL, we have always retained our primary focus on building best-in-class products using novel technologies that put factors such as affordability and quality at the forefront. The launch of our products on India’s homegrown e-commerce marketplace,Flipkart marks the expansion of TCL’s e-commerce business and we will be taking forward our relationship in the years to come.”
Hari G. Kumar, Vice-President, Large Appliances at Flipkart said, “The Indian television industry is going through a paradigm shift with rapid evolution in consumer purchase patterns due to various external factors. Flipkart, as a homegrown e-commerce marketplace, is known for its nuanced understanding of its customer base and its pan-India supply chain to offer a seamless e-commerce experience. Our endeavour has always been to work closely with our brand partners and other stakeholders in meeting these ever evolving requirements of millions of our customers across the country. The introduction of TCL range of products on our platform after the successful launch of its subsidiary brand, iFFALCON, a few years ago is a testament of Flipkart’s commitment to create value for its customers, brand partners and other stakeholders”.
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981 in China, it now operates in over 160 markets globally. According to Sigmaintell, TCL ranked 2nd in the global TV market in terms of sales volume in Q1-Q3 2019. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio and smart home products.
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, and Flipkart Wholesale. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's e-commerce revolution, with a registered customer base of over 300 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.