TCL Partners with Pai International to Offer the Latest QLED TV; Get Lucky and Take Home a Car



Consumers can now book TCL LED’s range from Pai International showroom or online and take home not only a superior entertainment experience but also get lucky and take home car, bike and loads of loyalty points


Bangalore, October 20, 2020: TCL, a global top-two television brand and leading consumer electronics company, have collaborated with Pai International Electronics to bring its range of latest QLED TVs - including the biggest hit C715 - at Pai International showrooms. This collaboration will give TCL customers not only another touch point to take home TCL QLED TVs but also additional benefits of Pai Value added services with the bonus of coupon offers from Pai International


Pai International are currently celebrating ‘The Mega Festival Sale’ where customers can shop online or walk-in to the store to avail coupons on purchase of Rs.2000/- and above, where 20 lucky Customers will win Hyundai Grand i10 nios, 160 lucky customers will win TVS Access 125cc bikes and 7.5 crore Pai loyalty points to be won. Shop at Pai this festive season; bring home your own TCL QLED TV and much more.


For a safe and superior offline experience, both TCL and Pai International are following social distancing guidelines and other safety protocols at their physical stores. From wearing masks and gloves to disinfecting the store premises by frequently sanitizing the commonly used areas, both the players, along with their delivery partners, are ensuring full compliance with safety norms recommended by the government. With markets gradually reopening their doors, taking these precautionary measures has become a necessity in today’s times, and TCL and Pai International are adhering well to these parameters.


Mike Chen, Managing Director, TCL India, said, “We are happy to bring our QLED models to the Pai International stores, one of the most revering retail chains in the country today. This association will also help us increase our reach and drive more engagement among new-age consumers, making them aware of TCL’s philosophy, especially in terms of availability of cutting-edge technologies at super affordable prices. At TCL, we have always believed in innovation and deliver the best in class products to our consumers. We believe our association with Pai International will further this effort and take TCL to new heights.”


Mr Rajkumar Pai – Business Head of PAI International said, “As a leader in retail, it’s an honour for us to associate with a renowned name like TCL and bring it to our stores to augment our existing product portfolio and provide our customers with the best of products. We believe this association will go a long way and benefit both the parties in this journey in every aspect, especially when it comes to driving more consumer traction and boosting sales.”


Starting at INR 45,990, TCL C715 comes packed with quantum dot technology that incredibly enhances the viewing quality by producing jaw-droppingly, vibrant displays, and perfect for a truly immersive viewing experience. It also has Dolby Vision that makes pictures and videos look more accurate in terms of colour, brightness and contrast, thereby delivering more realistic and clean viewing experience to users. 4K UHD is another feature that goes much beyond FHD, ensuring sharper and crisper viewing. Then there is HDR 10+ that further optimizes the image quality by boosting the colour saturation limits for rich display output.


Apart from the features mentioned above, the device also has hands-free voice control with far-field voice recognition technology. This feature enables users to give voice commands directly to the TV instead of the remote, as we see in other TV models, where remote is used as a mic to enable communication between the user and the device. AI-IN is another fantastic feature that this TV comes equipped with. It connects all other smart devices at home with the TCL TV and enables users to control them using TV as the primary medium, hence ensuring super-smart inter-connectivity at home.


For an enhanced audio output, the TV sports Dolby Atmos Audio coupled with DTS smart audio processing for viewers to consume content in a true zero-compressed form. This feature not only improves the audio quality but also makes users experience content as if they are sitting in a live concert. All these smart features make TCL TVs one of the leading players in the market that offers premium quality TVs at affordable price points, as compared to other brands, without compromising on the quality.


TCL Media Contact:
Rimo Bose
Mobile: +91 9686672286


About TCL


TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981 in China, it now operates in over 160 markets globally. According to Sigmaintell, TCL ranked 2nd in the global TV market in terms of sales volume in Q1-Q3 2019. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home products.