TCL wins prestigious 2017 IFA product technical innovation awards

Berlin, 4 September, 2017

TCL, one of the largest consumer electronics companies in the world, has been honored by International Data Group (IDG) and German Industry & Commerce Ltd (GIC) with the “Quantum Dot Technology Gold Award,” a 2017 IFA Product Technical Innovation Award, for its XESS Series Private Theatre X6 85-inch TV.

As one of the world’s largest and most influential trade fairs for consumer electronics and household appliances, Internationale Funkausstellung Berlin (IFA) is an important opportunity for companies worldwide to display their products. The IFA Product Technical Innovation Award is attributed by a professional and impartial panel of judges, on the basis of product design, functionality and innovative features.

TCL’s 85-inch XESS series Private Theatre X6 TV wins “Quantum Dot Technology Gold Award”
(Photo credit: TCL Multimedia)

“We are thrilled to receive this award, in recognition of our ongoing commitment to the TV industry and our innovative QLED TV,” declared Zhang Shaoyong, General Manager of the TCL Multimedia Product Center. “We remain focused on harnessing the power of new technologies, such as Quantum Dot, to deliver a whole new standard of intelligent entertainment experience."

Leading the company’s line-up of IFA Award-winning products is TCL’s QLED flagship XESS Private Theatre X6, which won the “Quantum Dot Technology Gold Award.” The supersized, 85-inch XESS Private Theatre X6 offers a premium, immersive visual experience with its world-leading Quantum Dot display technology, picture processing ability and Dolby Vision™ high-dynamic-range (HDR). Leveraging the HDR technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, and a broader palette of rich colors. At just 24.8mm wide, the XESS Private Theatre X6 is one of the thinnest, supersized TVs and the thinnest of those above 80 inches that apply local dimming technology.

TCL’s XESS Private Theatre X6 model, presented at IFA
(Photo credit: TCL Multimedia)

Jennifer Xu, Vice President of IDG Asia, said: “This year, the IFA Product Technical Innovation Award is about Intelligent Technology. ‘Smart’ has become a key word in the pursuit of the next generation of cutting-edge consumer products. TCL’s XESS Private Theatre X6 offers a combination of beautiful hardware and state-of-the-art technology and delivers the latest, exciting breakthroughs that consumers have been waiting for.”

These latest wins follow a number of other TCL product awards bestowed earlier this year. These notably include the iF Design Award 2017 for the X2, TCL’s Android QLED TV from the company’s flagship XESS series; EISA “Best Buy 2017-2018” awarded last month to TCL’s C70 55-inch TV; and the Red Dot Award for Product Design for TCL’s C70 series.

TCL’s XESS X2 model, winner of the iF Design Award 2017
(Photo credit: TCL Multimedia)

At IFA, more than 200 journalists from around the world attended TCL’s global product launch on August 31st. TCL notably presented the XESS Private Theatre X6, its ultra-slim P6 smart TV, as well as its roadmap for Artificial Intelligence.

TCL’s C70 series received the 2017 Red Dot Design Award, and the 55-inch C70 model
was named EISA Best Buy TV 2017-2018 (Photo credit: TCL Multimedia)

TCL aims to transform the television entertainment experience with new content solutions, to fulfill its promise of providing consumers with “The Creative Life.” To do so, the company invests 4% of its annual revenue in R&D and innovation; in 2016, that investment amounted to RMB 4.27 billion (€ 548 million). With 23 R&D centers employing 7000 people around the world, and four CNAS labs, TCL is among the leading China-based companies in terms of patents and patent applications.

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*NOTE: Product features, specifications, and launch timing differ in different regions. Please check for local features, specifications and launch timing.

About TCL Electronics

Headquartered in China, TCL Electronics Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + Internet” and “products + services” as the main direction, striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.

Contact press

TCL Europe
Amandine (Jiangyue) Wang
Tel: +33 (0)6 86 08 57 20
Email: jiangyue.wang@tcl.com

PPR Worldwide
Alexandre Henry / Leonard Facchino
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