TCL & TCL Chinese Theatre Unveil Largest and Brightest LED Marquees on Hollywood Boulevard


(Corona, CA) June 6, 2014 - TCL (The Creative Life), the third largest TV brand in the world and makers of the upcoming TCL Roku TV, in partnership with Chinese Theatres, LLC. unveiled new 25-foot tall LED marquees at the TCL Chinese Theatre IMAX in Hollywood, California during an award ceremony honoring the theatre. The TCL Chinese Theatre IMAX received the coveted 2013 “Theatre of the Year” award from the Los Angeles Historic Theatre Foundation (LAHTF). 

At the award ceremony, TCL turned on the TCL LED marquees lighting up the courtyard outside the world famous theatre. In addition to the LED marquees unveil, TCL also provided attendees with a sneak peak at the largest model from their new lineup of UHD TVs designed for the US market, the TCL 85” LED UHD Smart TV (85UH9500). 

“The TCL Chinese Theatre IMAX is a historic landmark that attracts millions of visitors each year from around the world. The award-winning renovation has propelled TCL Chinese Theatre IMAX into the future from a technology standpoint, which includes today’s unveiling of the 25’ TCL marquees and large displays that now shine outside the theatre,” said Chris Larson, VP of Sales and Marketing, TCL. “The tradition at TCL is to bring that same kind of theatrical viewing experience found inside and outside the TCL Chinese Theatre IMAX to the home theater. Keeping with tradition, we revealed the TCL 85” LED UHD Smart TV designed to transport that desired big screen quality viewing pleasure to your home at a tremendous value.” 

The TCL LED marquees have a pixel density of 15,625 pixels/m², pixel pitch of 8mm to create a seamless viewing experience and a brightness factor of 8000 nits that automatically adjusts to the time of day in order to save energy. The artistic design of the technologically advanced LED marquees blend into the existing historical architecture preserving the aesthetics while helping TCL Chinese Theatre IMAX’s ongoing advancement into the technological future. 

In 2013, TCL and Chinese Theatres, LLC. set out to transform the TCL Chinese Theatre IMAX into the largest and most advanced IMAX theatre in the US, while still preserving the historic elements that make the theatre one of the world’s most popular travel destinations. The bold transformation included the renovation of the main auditorium, the addition of state of the art IMAX projection and sound system, theatre style seating, and all of the modern audience comfort enhancements expected from an industry leading film theatre. The addition of the marquees plays a major part in the final additions made to the TCL Chinese Theatre IMAX’s transformation. 

The Los Angeles Historic Theatre Foundation (LAHTF) recognized the transformation of the TCL Chinese Theatre IMAX in Hollywood with its 2013 “Theatre of the Year” award, noting how the historical elements continue to shine brightest even with all of the theatre’s technical and comfort enhancements.

About TCL
TCL Corporation (TCL) is one of the world’s largest consumer electronics groups. The Group’s global production and sales network spans over 80 countries and regions, selling TCL brand television sets, mobile phones and household appliances, along with Thomson televisions and Alcatel mobile phones.

With 40 sales offices around the world and around 70,000 employees, TCL operates 18 R&D centers, with more than ten centers in Asia, North America and Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America. In 2013, TCL Corporation achieved global sales of US$13.7 billion with 17.2 million LCD TV sets and over 49 million mobile phones sold globally. 

TCL launched in the US in 2011 and is one of the fastest growing TV brands in North America. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, latest technology, and leading edge design affordable for the US consumer.

At CES 2014, TCL announced the creation of the highly anticipated TCL Roku TV line-up. TCL Roku TV puts your entertainment favorites all in one place and lets you choose from over 1,500 streaming channels and 200,000+ movies and TV episodes. With a selection that large, it has something for everyone. The TCL Roku simplifies the smart TV so you can instantly enjoy endless entertainment.

TCL stands for “The Creative Life,” a slogan that embodies the company’s vision to use innovation and resourcefulness to offer customers high quality products with stylish design and the latest technology at a great value. 

For more information about TCL, please visit

About TCL Chinese Theatre
Since 1927, The TCL Chinese Theatre has been the home of the most important, star powered red carpet movie premieres and special events, where Hollywood’s biggest and brightest talents have come to watch their movies. The most famous movie theatre on the globe is world-renowned for its unique forecourt of the stars, featuring cement hand and footprints of major movie stars, from Marilyn Monroe to Brad Pitt, and numerous stars from all eras of Hollywood. In 2013, the main theatre was relaunched as the world’s largest IMAX® theatre. Six additional theatres, The TCL Chinese 6, are part of the Hollywood & Highland complex.

author: TCL USA