One of the World’s Largest TV Brands Introduces X1 Series with Advancements in 4K, High Dynamic Range Performance, and Quantum Dot Technologies for Ultimate TV Viewing

Announces U.S. Availability of Two New Series of 4K TCL Roku TVs

LAS VEGAS, January 5, 2016 - TCL®, one of the world’s largest brands and the fastest growing TV brand in the U.S., today announced the introduction of a new series of QUHD products—the TCL X1—at the company’s Press Day Event at the 2016 International Consumer Electronics Show (CES). The new line-up features Dolby Vision, the leading high-dynamic range (HDR) technology from Dolby Laboratories, Inc. (NYSE:DLB) for bright, vivid colors and contrast, as well as Quantum Dot technology for exceptional color resolution and clarity, and advanced Ultra HD 4K technology with a wider variety of content options. 

TCL also announced its first 4K TCL Roku TVTM models in the U.S., bringing its award-winning smart TVs to the 4K consumer. The new 4K TCL Roku TV models combine the latest in TV design with the Roku OS to offer an exceptional 4K smart TV experience. In addition, TCL will be showing its leading 110’’ 4K Ultra HD Curved TV, for which it was named a CES Innovation Award honoree. 

TCL X1 Series: Combining the Best Picture and Sound Quality, Design and Function

The new X1 Series brings together the ultimate picture quality experience, premium audio performance and stylish design to create an upscale TV experience. Featuring QUHD High Dynamic Range Performance with Dolby Vision, the 65” X1 Series delivers wide color gamut for more realistic colors, brighter highlights and increased light-to-dark contrast. TCL X1 TVs are equipped with an Ultra High Definition (UHD) 4K display and TCL 4K Creative Pro up-scaling, so viewers can enjoy the latest 4K content with increased detail and realistic clarity. The TVs feature a color space powered by Quantum Dot technology and up to 1000 nits peak brightness for greater color resolution and clarity.

To deliver the latest in HDR technology, TCL has partnered with Dolby to integrate Dolby Vision, its transformative HDR and wide color gamut technology, into the X1 series. Dolby Vision HDR delivers images that are up to 40 times brighter than those that can be seen on today’s standard TV sets, deep darks that provide a new level of richness and precision, as well as expanded contrast while still maintaining lifelike color and detail. TCL and Dolby are also partnering with major streaming service providers, including VUDU, to provide the new X1 Series with access to the latest 4K Ultra HD premium content mastered in Dolby Vision from leading studios.

“The new X1 Series combines the latest in TV technologies like HDR performance, 4K resolution and Quantum Dot display to bring the cinematic experience into the home,” said Chris Larson, Vice President, Sales and Marketing, TCL North America. “This product line makes good on TCL’s promise to deliver industry-leading technology, sleek design and robust content options, all at a great value.”

Key product attributes include:

  • QUHD Performance with industry-leading Dolby Vision HDR technology and 1000 nit peak brightness
  • Equipped with an Ultra High Definition (UHD) 4K display, as well as TCL 4K Creative Pro up-scaling
  • 4000R curvature for a more cinematic wider field of view
  • Premium Harmon Kardon Sound System with six discrete audio drivers (two subwoofers, two mid-range drivers and two tweeters)
  • A 15.4mm slim body and stylish design, seamless bezel
  • Quad-core CPU and hexa-core GPU for superior advanced image processing

The new TCL X1 Series will be available in China starting in March of 2016 and will be available in other key markets, such as the U.S., in the second half of 2016.

TCL Announces 4K Roku TV Models; Introduces TCL Roku TV Models in Mexico

TCL also announced new 4K TCL Roku TV models, expanding its product portfolio of smart TVs that run the Roku OS. The US5800 will be the newest TCL Roku TV model in the company’s S-Series lineup, and the UP130 will be a part of TCL’s new P-Series televisions. The UP130 will deliver a premium 4K TCL Roku TV experience with stylish design and an enhanced remote featuring Voice Search and a headphone jack for private listening. With these new 4K TCL Roku TV models, the companies are bringing their award-winning smart TVs to the 4K segment to deliver a 4K experience that combines TCL’s exceptional TV design with the Roku OS and extensive line-up of streaming channels.

The new 4K TCL Roku TV models will provide consumers with one of the largest selections of 4K streaming services available on a smart TV. In addition, the 4K Spotlight Channel provides a curated selection of 4K movies, TV shows and videos from multiple streaming channels in a single place, making it easier than ever to find and stream beautiful 4K entertainment. 4K TCL Roku TV models are exceptional smart TVs available for the growing number of consumers who want 4K UHD content, and they will be available in 43”, 50”, 55” and 65” sizes.

The US5800 and UP130 4K TCL Roku TVs will be available at select U.S. retailers beginning this spring.

TCL is also expanding its portfolio of TCL Roku TV models into new regions with the introduction of TCL Roku TVs in Mexico. The company announced that select TCL Roku TV models, which will feature more than 1,500 available streaming channels including Netflix, Cinépolis Klic, Google Play and others, will be available to consumers in Mexico in the first half of this year.

TCL Honored by CTA for 110” Curved Ultra HD Television

TCL is also showcasing its award-winning 110’’ Curved UHD TV at its booth on the CES Show Floor. The 110’’ curved TV was recently named a 2016 Innovation Awards Honoree, which are sponsored by the Consumer Technology Association (CTA)™. The TV integrates a variety of innovative technologies and features to provide consumers with an exceptional viewing experience. New features include:

  • Intelligent and dynamic backlighting and local dimming for greater contrast and improved image quality
  • High Dynamic Range for dramatic contrast
  • Wide color gamut for a fuller color palette
  • Enhanced field depth for sharper images



It also incorporates unique design elements to integrate seamlessly into the home. With an enormous, high-quality 110’’ 4K screen, viewers can fully immerse themselves in realistic, sharper images for a more compelling experience.

To learn more about TCL and its products please visit our booth—booth number 9829 in Central Hall—at the 2016 Consumer Electronics Show in the Las Vegas Convention Center or visit www.tclusa.com.

About TCL Roku TV
TCL, one of the world’s best-selling TV brands, introduced the first TCL Roku TV in August 2014 combining TCL’s TV design with the Roku OS. The result is an award-winning smart TV that provides a simple, easy to use experience unlike other smart TVs. The first generation TCL Roku TVs launched to industry acclaim and received the coveted Editors’ Choice award from PC Magazine and received the Best of 2014 TV award.

About TCL North America
TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, TCL (The Creative Life) established itself as a worldwide leader before recently launching in the US. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer. 

For more information about TCL, please visit http://www.tclusa.com/. 

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author: TCL USA